MK180: Global Business Perspectives - Portfolio Project Part 2

Show What You Have Learned by Being a Thought Leader: Portfolio Project Part 2
Thought leadership is a type of content marketing where you tap into the talent, experience, and
passion inside a business, or from your community, to consistently answer the biggest questions on the
minds of your target audience on a particular topic. Thought leaders become the trusted sources who
move and inspire people with innovative ideas, turn ideas into reality, and know and show how to
replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help
them replicate and scale their ideas into sustainable change not just in one company but in an industry,
niche, or across an entire ecosystem.

For your Portfolio Project Part 2, you will write an article to post in Mahara to demonstrate your thought
leadership by discussing strategies for some key globalization issues that companies face when
expanding to new markets.

 Explain why it is important for organizations to understand the culture of other countries that
they do business in.
 How do you think differences in social culture influence the values of a business? Provide
examples.
 What are the economic and business implications of cultural change on an organization? Include
specific examples.

Write at least 400 words for your article. The final draft of your article must be posted to its own page
(not attached as a file) on your Mahara e-portfolio website and then submitted to Portfolio Project
Part 2 in Moodle. Make sure to check your writing for spelling, grammar, and punctuation before
posting.
 FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated
requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good
quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that
shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK180: Global Business Perspectives (BCM)

Student:
Instructor:
Date:

Student Learning Outcomes:

SLO-1 Describe the concept of globalization and convey how it influences the global economy both
positively and negatively.
SLO-2 Explain how a country’s political, social, economic, and legal system(s) will influence the path
globalization takes.
SLO-3 Discuss how culture dictates and influences all aspects and implementation of business values.
SLO-4 Identify key elements and considerations that impact business ethics and value systems.
SLO-5 Describe the factors that must be considered when brands and organizations decide to enter a
foreign marketplace.
SLO-8 Discuss the importance of government policies and regulations and their influence on
globalization.

Portfolio Project Part 2

Possible Your
Description of requirements
Points Points
SLO-1, SLO-2, SLO-3, SLO-4, SLO-5, SLO-8 Wrote an article (posted to Mahara,
not an attached file) to demonstrate your thought leadership by discussing 20
strategies for some key globalization issues that companies face when
expanding to new markets. Final draft (minimum 400 words) shows little to
no errors in grammar, spelling and punctuation.
SLO-2, SLO-3, SLO-4, SLO-5 Explained why it’s important for organizations to 30
understand the culture of other countries that they do business in.
SLO-2, SLO-3, SLO-4, SLO-5 Described how differences in social culture 25
influence the values of a business. Provided examples.
SLO-1, SLO-2, SLO-4, SLO-5, SLO-8 Described the economic and business 25
implications of cultural change on an organization. Included specific
examples.
TOTAL 80
YOUR SCORE: ________

Instructor Comments:

 Explain why it is important for organizations to understand the culture of other countries that
they do business in.

Culture is often described as a set of common and accepted standards held by a particular culture.
When viewed in a global commercial setting, what one civilization deems professional may differ from
another foreign country. Cultural variations have a significant impact on global business in three key
areas: organizational hierarchy, etiquette, and communication. Understanding them and recognizing
their impact on your business can help you avoid misunderstandings with international clients and
coworkers. Understanding the culture, on the other hand, forces you to reassess how you will sell your
product or service. Understanding your target market and the culture in which you will be immersed will
be vital.

 How do you think differences in social culture influence the values of a business? Provide
examples.
Interaction
Recognize the language that your target audience uses, and know how to utilize it to effectively
communicate your message. Business professionals, for instance, usually use indirect and subtle
communication methods in India. In contrast, people in the Philippines often communicate in a clear
and succinct manner. When working with foreign firms, it's important to understand that nonverbal
communication is just as important as verbal communication.
Gestures
Gestures that are normal in a nation, such as kissing somebody on the cheek, creating eye contact, and
forcefully shaking hands, may be perceived as insulting or strange by your foreign clients or business
partners. Many business trainers will remind you that while interacting with people from other cultures,
you must remember to maintain appropriate business relationships.
Address the people.
When interacting with overseas business partners and colleagues, be very formal in your address. In
some cultures, it is appropriate to address a recently met someone by their first name, yet in others,
they prefer to be addressed by their surname or title. Even when meeting new people, Canadians and
Americans commonly use their first names. However, in several Asian nations, including Singapore,
China, and South Korea, you should always address someone professionally by adding Mr. or Ms. before
their surname.
Rapidity
Being on time is subjective. You are required to be punctual while interacting with clients, business
associates, or coworkers from South Korea, Japan, Russia, and the United States. You're even supposed
to arrive for your appointment in Germany at least ten minutes early. While it is customary for
individuals to arrive at a business meeting thirty minutes late in Mexico, it is acceptable to be late in
China—at least ten minutes.
Agreements
While some Asian nations see negotiations as a tool for establishing stronger commercial ties, Spanish
speakers see discussions as only a way to obtain a contract. Whereas the Spanish view negotiating as a
win-lose process, the Japanese see it as a win-win situation. Even how various cultures approach
contracts differs. Because they seek to plan for unforeseen events and conditions, Americans prefer to
have every detail in the contract. The agreement is equivalent to the transaction. As a result, the
contract need to contain all of the information that was agreed upon and discussed throughout the
discussion. On the other hand, because closing a deal entails building a connection with the business
partner, the Chinese prefer a contract to contain simply broad concepts.
 What are the economic and business implications of cultural change on an organization? Include
specific examples.
Culture refers to "the way things work around here." It specifically encompasses the values, beliefs,
actions, artifacts, and incentive systems that shape people's behavior on a daily basis. It is led by senior
management and gets deeply ingrained in the organization through a reward system and habits. Culture
encompasses all of the behaviors that may or may not enhance corporate performance. Today, culture
is a CEO-level problem that can be assessed and addressed to inform strategy.

Conversely, engagement explains "how people feel about the way things work around here." It's a
means of characterizing how dedicated staff members are to both the business and their jobs. Our
approach defines engagement as including five major domains: employment and meaningful work,
management behaviors and practices, work environment, chances for growth and development, and
leadership trust. 1. Employee unease or lack of commitment is a sign of low engagement, which also
lowers performance, creativity, and customer service. With the help of new technologies, businesses
can now track employee engagement in real time and in great detail, providing useful data that can be
used to enhance the workplace over time.  Engagement and culture are related; when a company's
culture and business plan are in sync, It draws individuals who feel at ease in it, which should result in a
high degree of involvement.

In order to understand and improve, companies that are immersed in a particular culture are able to
grasp "the way things around here" and "how people feel about the way things work around here." As a
result, they are able to develop programs to improve engagement and often uncover cultural issues that
force the company and its leadership to examine and modify their values, incentives, programs, and
structure. For instance, opening a factory and providing incentives or starting soccer clubs for staff
members and camps for their children is a method to engage their culture in Argentina, where the
majority of people live and breathe soccer.