Programme Name: _____________BCS_________________________________________

Course Code: __LANG2604________

Course Name: TECHNICAL AND PROFESSIONAL COMMUNICATION

Assignment 1 / Lab Sheet / Project / Case Study No. ____

Date of Submission: __4/6/2021___________________________

Submitted By: Submitted To:

Student Name: Raju Prasad Kushwaha Faculty Name: Gaurav ojha

IUKL ID: Department:PU

Semester: first

Intake:march
(a) Develop Personal SWOT Analysis as a student of reflecting on your strengths and weakness as
qualities, experience, skills, determinations and mind-set and also think about opportunities and
threats from the perspective of social, cultural and business environment with focus on dynamic
and competitive nature of 21st century job market.

Ans : -You are most likely to succeed in life if you use your talents to their fullest extent.
Similarly, you'll suffer fewer problems if you know what your weaknesses are, and if you
manage these weaknesses so that they don't matter in the work you do.

So how you go about identifying these strengths and weaknesses, and analyzing the
opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps
you do this.

Strengths

 What advantages do you have that others don't have (for example, skills, certifications,
education, or connections)?

 What do you do better than anyone else?

 What personal resources can you access?

 What do other people (and your boss, in particular) see as your strengths?

 Which of your achievements are you most proud of?

 What values do you believe in that others fail to exhibit?

 Are you part of a network that no one else is involved in? If so, what connections do you
have with influential people?

Your strengths are an integral part of your organization, so think about what makes it "tick."
What do you do better than anyone else? What values drive your business? What unique or
lowest-cost resources can you draw upon that others can't? Identify and analyze your
organization's Unique Selling Proposition  (USP), and add this to the Strengths section.
Weaknesses

 What tasks do you usually avoid because you don't feel confident doing them?

 What will the people around you see as your weaknesses?

 Are you completely confident in your education and skills training? If not, where are you
weakest?

 What are your negative work habits (for example, are you often late, are you
disorganized, do you have a short temper, or are you poor at handling stress)?

 Do you have personality traits that hold you back in your field? For instance, if you have
to conduct meetings on a regular basis, a fear of public speaking would be a major
weakness.

Opportunities

 One of our major competitors has developed a reputation for treating their smaller
clients poorly.

 I'm attending a major marketing conference next month. This will allow for strategic
networking, and also offer some great training seminars.

 Our art director will go on maternity leave soon. Covering her duties while she's away
would be a great career development opportunity for me.

Opportunities are openings or chances for something positive to happen, but you'll need to
claim them for yourself!

They usually arise from situations outside your organization, and require an eye to what might
happen in the future. They might arise as developments in the market you serve, or in the
technology you use. Being able to spot and exploit opportunities can make a huge difference to
your organization's ability to compete and take the lead in your market.

Think about good opportunities you can spot immediately. These don't need to be game-
changers: even small advantages can increase your organization's competitiveness. What
interesting market trends are you aware of, large or small, which could have an impact?

You should also watch out for changes in government policy related to your field. And changes
in social patterns, population profiles, and lifestyles can all throw up interesting opportunities.
Threats

 Simon, one of my colleagues, is a much stronger speaker than I am, and he's competing
with me for the art director position.

 Due to recent staff shortages, I'm often overworked, and this negatively impacts my
creativity.

 The current economic climate has resulted in slow growth for the marketing industry.
Many firms have laid off staff members, and our company is considering further cutbacks

 Think about the obstacles you face in getting your product to market and selling. You
may notice that quality standards or specifications for your products are changing, and
that you'll need to change those products if you're to stay in the lead. Evolving
technology is an ever-present threat, as well as an opportunity!
 Always consider what your competitors are doing, and whether you should be changing
your organization's emphasis to meet the challenge. But remember that what they're
doing might not be the right thing for you to do, and avoid copying them without
knowing how it will improve your position.
 Be sure to explore whether your organization is especially exposed to external
challenges. Do you have bad debt or cash-flow problems, for example, that could make
you vulnerable to even small changes in your market? This is the kind of threat that can
seriously damage your business, so be alert.

How to Use a SWOT Analysis?

Internal
What occurs within the company serves as a great source of information for the strengths and
weaknesses categories of the SWOT analysis. Examples of internal factors include financial and
human resources, tangible and intangible (brand name) assets, and operational efficiencies.

Potential questions to list internal factors are:

 (Strength) What are we doing well?

 (Strength) What is our strongest asset?
 (Weakness) What are our detractors?
  (Weakness) What are our lowest-performing product lines?

SWOT Analysis Example

In 2015, a Value Line SWOT analysis of The Coca-Cola Company noted strengths such as its
globally famous brand name, vast distribution network, and opportunities in emerging markets.
However, it also noted weaknesses and threats such as foreign currency fluctuations, growing
public interest in "healthy" beverages, and competition from healthy beverage providers. 2

Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola's
strategy, but also to note that the company "will probably remain a top-tier beverage provider"
that offered conservative investors "a reliable source of income and a bit of capital gains
exposure."

Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th
strongest brand in the world (as it was then). Coca-Cola's shares (traded under ticker symbol
KO) have increased in value by over 60% during the five years after the analysis was completed.

(b) Mention and discuss 5(five) important life skills necessary for successful and effective
professional career in 21st century

Ans: The 5(five) important life skills necessary for successful and effective professional career in
21st century are:

1. Critical thinking

Being able to think for yourself is a key skill at a time where the concept of career and
the workplace is changing. Critical thinking is clearly self-directed and self-disciplined, so
you will need to be able to think for yourself in a realistic and meaningful way.

This generation is going to need to go beyond taking notes and remembering

information for important exams. They will need education  teaching them to think for
themselves and solve problems in real-time. Developing this ability early on will only
stand to benefit today’s students and tomorrow’s leaders.

2. Adaptability
Navigating emerging technologies is something most students and professionals need to
do in their daily lives. While this can ultimately make life easier, it often comes with new
circumstances. A fine example of this is how several companies use modern technology
to further their global presence. This results in top-tier companies encouraging their
employees to work remotely and take full advantage of the Digital Age.

Working directly with an employee who lives in a different time zone could be just one
of many adjustments the next generation will experience in their regular work culture.
The next generations will need to be able to adapt or they could be left behind.

3. Excellent communication skills

Good communication skills are important, both in person and online. The next
generation is going to need to excel in these and every now and again this will include
having to lead the conversation. As mentioned above, there might be special
circumstances to navigate, such as key members of a team who live in different
locations.

This is only one of the many scenarios that might mean people will need to be
multifaceted and learn how to communicate using new mediums. And with most
workplaces using tools like Slack or Skype to communicate within their teams, written
communication is a major point. Reading comprehension and writing skills  have become
crucial skills for the modern student and employee.

4. Cultural understanding

A deeper cultural understanding can lead to more positive interactions, better

collaboration, and truly diverse conversations. Given that Generation Z is often stated
as one of the most diverse generations to date, there will be a wider variety of voices
and perspectives in the future workplace.

Cultural understanding has been a key part of progress in most cultures. With
international business, an important aspect of modern life, large companies in top
industries are embracing and teaching this to their employees. Companies like Google,
Novartis, and Coca-Cola are well-known for their diversity initiatives.

Since companies like these are often looked to as tastemakers, it’s clear that by the time
the next few generations are entering the workforce, this concept will be commonplace
within most companies in the relevant industries.

 
5. Initiative and drive

While competition is a normal part of achieving success in life, the world is more
connected now than ever so many will be competing on a much more global stage than
previous generations might have. You have to consider the fact that this will mean that
students will need to strive to compete with students from their own country along with
several others.

Having the initiative and drive to compete will be an important element in navigating
certain aspects of life, especially when it comes to career and education opportunities.