Programme Name: ____________BCS__________________________________________

Course Code: _LANG2604_________

Course Name: TECHNICAL AND PROFESSIONAL COMMUNICATION

Assignment 2 / Lab Sheet / Project / Case Study No. ____

Date of Submission: _4/11/2021____________________________

Submitted By: Submitted To:

Student Name: Raju Prasad Kushwaha Faculty Name: Gaurav Ojha

IUKL ID: Department: PU

Semester: First

Intake: March
A)      Submit a record of four (4) communication you received
with a week in following heading
-      Mode or Medium (radio, TV, social media)
- Type (advertisement, personal message, and public)
- Message (Instruction, symbolic, direct, and indirect)
- Style (formal, humorous)
- Effective (Why or why not effective)

Ans:

The four communications that I received with a week mentioning the

above headings are;

(1) Twitter looks to release their own take on Social Commerce

features.

Well, well, well. Looks like another social media network succumbed to
making things shippable on their feed! News around the block is that
Twitter is experimenting with social commerce features to allows users
to shop in-app without leaving the platform. While Twitter might be
late to the party of bringing shippable features to their platform, it still
presents great opportunities for brands looking to boost their sales on
Twitter. Watch out for a ‘Shop Now’ CTA on Twitter real soon, people!
(2) 2021 Masters coverage, TV schedule, live stream, watch online,
channel, golf tee times.

Masters has returned to its April spot on the calendar with the 85th
edition of the tournament entering Moving Day at Augusta National.
The excitement is palpable, and history is on the line with the top of the
leaderboard stacked with potential first-time winners.

The most exciting time of the year on the golf calendar will conclude
Sunday as the 2021 Masters awards its green jacket. While
attending the Masters is a dream for many, simply being able to watch
golf on the grandest stage of them all is an incredible treat each year,
and we here at CBSSports.com are thrilled to bring you wall-to-wall
coverage of The Masters throughout this week.

CBS Sports offers extensive, week-long coverage across all its platforms
with its traditional 18-hole broadcast beginning with the third round on
Saturday and continuing with final-round action on Sunday. Jim Nanty,
in his 36th consecutive year covering the Masters, serves as host for the
34th time. Three-time Masters Champion Sir Nick Faldo, on the 25th
anniversary of his third victory, joins Nanty in the 18th tower as the
lead analyst. Nanty and Faldo are joined by CBS Sports' incredible golf
team as detailed below.

Hideki Matsuyama (-11) went wild on Moving Day and now has a
commanding four-stroke lead over a large group sitting at 7 under.
Justin Thomas totally worked himself out of contention with a late
triple bogey on Saturday, while Jordan Spite had an up-and-down
round that puts him six back of Matsuyama. The only way he contends
is if Matsuyama falls off in a major way.
Enough talking about it. Here's how you can watch as much Masters as
possible on Sunday. Be sure to stick with CBS Sports for live coverage
throughout to watch Masters Live on your mobile device.

(3) John Oliver on plastics pollution: 'Our personal behavior is not the
main culprit'

john Oliver kicked off Sunday’s Last Week Tonight with a segment
addressing last week’s tragedy in Atlanta, when a 21-year-old white
man shot and killed eight people, including six Asian women, in an
attack that appeared to target Asian massage parlors.

There was an outpouring of support, solidarity with Asian Americans

and outrage over the predictably terrible culmination of Donald
Trump’s fearmongering around the “China virus” combined
with decades of anti-Asian racism. And there’s been some “terrible
reactions, too”, said Oliver, such as Capt. Jay Baker of the Cherokee
county sheriff’s office in Atlanta, who appeared to sympathize with the
shooter and the “bad day” that led to his actions. “Absolutely, fucking
not,” Oliver responded to footage of Baker’s press conference. “You do
get that this is a press conference about mass murder, right? You don’t
get to minimize what happened like that.”

(4) POMPANO BEACH HISTORICAL SOCIETY TO HOLD ANTIQUE ROAD

SHOW & YARD SALE.
The Pompano Beach Historical Society will hold its first annual Antique
Roadshow and Yard Sale Fundraiser on Saturday, April 17, at Founders
Park in Pompano Beach.

Robert Waterhouse, a regular appraiser on the long-running television

series “Antiques Roadshow,” which airs on PBS, will be on site from
11am until 2pm, along with local antique dealer Jay Miller, to appraise
items brought to them by anyone who attends the event. One item will
be appraised for free; additional items will be appraised for a donation
of $5 each, which goes to the historical society.

The appraising will be shown live on the historical society’s Facebook

page.

The yard sale will take place from 10am until 3pm.

“We’ll have lots of great things,” said Pat Rowley of the Pompano
Beach Historical Society. “Everything from new or used, to vintage and
antique. People have been very generous in donating items for the
sale.”

Prices will range from $1 to $100, said Rowley. 

Items for sale include vintage glassware, china, lamps, collectible salt
and pepper shakers, nesting hens, vinyl records and a large collection of
rooster figurines. Antique items include a functioning Victrola
phonograph, an upright radio and dishes. There will also be original
vintage and modern prints and paintings – folk, still life and landscapes
– and a selection of costume jewelry, mirrors, cookbooks, CDs and
WWII and Vietnam War books.
As part of the Antique Roadshow and Yard Sale, a silent auction will be
held for an original watercolor painting of a South Florida fishing village,
created by artist Meredith Miller in 1976, when she lived in Coconut
Grove. The painting can be viewed at the historical society during
opening hours or by appointment.

B)     Define communication and discuss (4) types of

communication.
Ans:

Communication: - Communication is the most important skill in life.

You spend years learning how to read and write, and years learning
how to speak. But what about active listening, putting forward your
opinion, discussing, conversation, debating or giving effective
presentation.

The four types of communication are following;

(1) VERBAL COMMUNICATION: Verbal communication occurs when

we engage in speaking with others. It can be face-to-face, over the
 telephone, via Skype or Zoom, etc. Some verbal engagements are
informal, such as chatting with a friend over coffee or in the office
kitchen, while others are more formal, such as a scheduled meeting.
Regardless of the type, it is not just about the words, it is also about
the caliber and complexity of those words, how we string those
words together to create an overarching message, as well as the
intonation (pitch, tone, cadence, etc.) used while speaking. And
when occurring face-to-face, while the words are important, they
cannot be separated from non-verbal communication.

(2) Non-Verbal Communication: Nonverbal communication is

important because actions speak louder than words. Body language
is more difficult to control than words and may reveal a person’s
true feelings, motivation, or character. Therefore, people believe
nonverbal signals over words. In addition, nonverbal communication
is more efficient; with a wave of your hand or a wink, you can
streamline your thoughts—without much thought. Types of
nonverbal expression include facial expression, gestures and
posture, vocal characteristics, personal appearance, touching
behavior, and use of time and space. According to Lashkar and Pettit,
“Nonverbal communication means all communication that occurs
without words (body movements, space, time, touch, voice patterns,
color, layout, design of surroundings.)”  

 There are five characteristics of nonverbal communication. 

1. Nonverbal communication may be intentional or unintentional,

since often when people communicate nonverbally, they are
unaware of it.
 2. Nonverbal communication is primary, because it takes precedence
over verbal communication. 

3. Nonverbal communication is often ambiguous, since a nonverbal

behavior may have different meanings depending on the user’s
personality, family influences, and culture.

 4. Nonverbal communication is continuous, because one is constantly

communicating through nonverbal behaviors.

 5. Nonverbal communication is multi-channeled, since we use a variety

of cues to make an interpretation

(3) Written communication: Written communication is the act of

writing, typing or printing symbols like letters and numbers to
convey information. It is helpful because it provides a record of
information for reference. Writing is commonly used to share
information through books, pamphlets, blogs, letters, memos and
more. Emails and chats are a common form of written
communication in the workplace.

Here are a few steps you can take to develop your written
communication skills:

1. Strive for simplicity. Written communications should be as simple and

clear as possible. While it might be helpful to include lots of detail in
instructional communications, for example, you should look for areas
where you can write as clearly as possible for your audience to
understand.
2. Don’t rely on tone. Because you do not have the nuance of verbal and
nonverbal communications, be careful when you are trying to
communicate a certain tone when writing. For example, attempting to
communicate a joke, sarcasm or excitement might be translated
differently depending on the audience. Instead, try to keep your writing
as simple and plain as possible and follow up with verbal
communications where you can add more personality.

3. Take time to review your written communications. Setting time aside

to re-read your emails, letters or memos can help you identify mistakes
or opportunities to say something differently. For important
communications or those that will be sent to a large number of people,
it might be helpful to have a trusted colleague review it as well.

4. Keep a file of writing you find effective or enjoyable. If you receive a

certain pamphlet, email or memo that you find particularly helpful or
interesting, save it for reference when writing your own
communications. Incorporating methods or styles you like can help you
to improve over time.

(4) Visual communication: Visual communication is the act of using

photographs, art, drawings, sketches, charts and graphs to convey
information. Visuals are often used as an aid during presentations to
provide helpful context alongside written and/or verbal
communication. Because people have different learning styles, visual
communication might be more helpful for some to consume ideas
and information.
Here are a few steps you can take to develop your visual
communication skills:

1. Ask others before including visuals. If you are considering

sharing a visual aid in your presentation or email, consider
asking others for feedback. Adding visuals can sometimes make
concepts confusing or muddled. Getting a third-party
perspective can help you decide whether the visual adds value
to your communications.
2. Consider your audience. Be sure to include visuals that are
easily understood by your audience. For example, if you are
displaying a chart with unfamiliar data, be sure to take time
and explain what is happening in the visual and how it relates
to what you are saying. You should never use sensitive,
offensive, violent or graphic visuals in any form.