AS0110

DSGN thesis II
Spring 23
THE MIT RAHINA EXPERIENCE
Haidy Ashraf
Designing for cultural and social impact

DSGN thesis II Spring 23
How can design revive cultural heritage and encourage

Egyptians to learn more about their history?
Research Question
Content
1. 2. 3.
Introduction Study of the space The Design Solution
Research question District and edges The wayfinding system

Brief history Division of zones Cone of Vision
Project target The highlight monuments Mechanics
Existing maps Engraving Process
Language Ticket Rebranded
Architecture Handout
Personality of the museum
Problem statement
Existing signage
Brief
History
Manf or Memphis is an ancient Egyptian city - one of the World Heritage Today the remains of memphis and the evidence
Sites - and it was founded in 3200 BC by King Narmer. It was the capital of it ever existed is in the open museum mit rahina
Egypt in the era of the Old Kingdom (dynasties 3-6) as well it was the era
when god Ptah (god of craftsman and architects) was worshiped.
Project
Target
1 2 3
Revive heritage and Make visiting heritage Expose the museum to

encouragment in learning cites an enjoyable egyptians and create a sense of
about ancient history experience to Egyptians pride and belonging
A wayfinding signage system helps visitors once inside, in

finding the best and most effective way around the area and its’
exhibits, engaging with the museum and adding enjoyment to
the overall experience.
Hypothesis
02 STUDY OF THE
SPACE
The ruins of this ancient capital are located 20 km south of Cairo on

DISTRICT AND the west bank of the Nile River, in a village called “Meet Raheena” in
EDGES Badrasheen, a city located 13 miles south of Giza.
DIVISION OF
ZONES
DIVISION OF
ZONES
4
2
1
1 2 3
THE HIGHLIGHT
MONUMENT OF
EACH SECTION IN
THE MUSEUM
Temple of the Great The triad of memphis Souvenier shops

Ramsis II colossal statue (sekhmet, ptuh, ramsis II
4 5
6
The sphinx of memphis/ Remains of memphis

section The Family of Ramsis
Alabaster sphinx section
DIVISION OF
ZONES
Temple of the Great

Ramsis II colossal statue
The triad of memphis

(sekhmet, ptuh, ramsis II
The wives of Ramsis II

section
The sphinx of memphis/

Alabaster sphinx
Remains of memphis
section
Garden of Mit Rahina with

the statue of Ramsis II
DIVISION OF
ZONES
Temple of the Great


Souvenir shops

Alabaster sphinx
Remains of memphis
section

DIVISION OF
ZONES
Temple of the Great


Souvenir Shops

Alabaster sphinx
Remains of memphis
section

DIVISION OF
ZONES
Temple of the Great


Souvenir shops

Alabaster sphinx
Remains of memphis
section

DIVISION OF
ZONES
Temple of the Great


Souvenir shops

Alabaster sphinx
Remains of memphis
section

DIVISION OF
ZONES
Temple of the Great


The Family of Ramsis II

section

Alabaster sphinx
Remains of memphis
section
Garden of Mit Rahina

with the statue of Ramsis
II
Problem
statement
Ticket needs
redesigning
Walking distance and

boundaries are oblivious
No signages present
No entry or exit locations of landmarks are

signage unknown
Problem
statement
Shops are a
visual distraction
from identifying
the monuments
No proper labeling of
monuments
Existing
signage
Directional signages are not

present at the necessary Signages have been eroded
landmarks over a period of time
Low visibility
No maps exists
Language
Major language of communication
1.English (foreign tourists)

2.Spanish (tourists)
3.Arabic (staff, workers, tour guides)
Inferences:
Relevant signages need to be bilingual-
English, Arabic
Architecture
Pharonic icons
Hieroglyphs & symbols
Personality
Holistic
Heritage
Pharonic
Innovation
Statues in Mit Rahina

03 THE DESIGN
SOLUTION
A. IDENTIFICATION
B. INFORMATION
C. DIRECTIONAL
Cone of Vision
2m
170 cm
0.5 m
Mechanics
A piece of steel then

the marble placed on top
Nail is carved into

the marble and onto
the stanless board
Pipe made out of

stanless steel.
Width of pipe depends
on weight of marble.
Full seat set underneath

the ground
Mechanics
Stand from the same

material or other
The marble piece

Visual Style
Engraving process
BUILDING
THE VISUALS
Icons
Haidy Ashraf
Final Mock Jury

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DSGN thesis II

THE MIT RAHINA EXPERIENCE

Designing for cultural and social impact

How can design revive cultural heritage and encourage

Introduction Study of the space The Design Solution

Research question District and edges The wayfinding system

Revive heritage and Make visiting heritage Expose the museum to

A wayfinding signage system helps visitors once inside, in

The ruins of this ancient capital are located 20 km south of Cairo on

Temple of the Great The triad of memphis Souvenier shops

The sphinx of memphis/ Remains of memphis

Temple of the Great

The triad of memphis

The wives of Ramsis II

The sphinx of memphis/

Garden of Mit Rahina with

Temple of the Great

The triad of memphis

The sphinx of memphis/

Garden of Mit Rahina with

Temple of the Great

The triad of memphis

The sphinx of memphis/

Garden of Mit Rahina with

Temple of the Great

The triad of memphis

The sphinx of memphis/

Garden of Mit Rahina with

Temple of the Great

The triad of memphis

The sphinx of memphis/

Garden of Mit Rahina with

Temple of the Great

The triad of memphis

The Family of Ramsis II

The sphinx of memphis/

Garden of Mit Rahina

Walking distance and

No entry or exit locations of landmarks are

Directional signages are not

Major language of communication

1.English (foreign tourists)

Statues in Mit Rahina

A piece of steel then

Nail is carved into

Pipe made out of

Full seat set underneath

Stand from the same

The marble piece

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