Introduction

The City Mart Group started as a modern supermarket in 1996 in the north wing of
Bogyoke Aung San Stadium but has since expanded into many different aspects of modern retail
trade such as supermarkets, pharmacies, bookstores, baby stores, convenience stores and bakery
& coffee shops. The stores are primarily located in the cities of Yangon, Mandalay and
Naypyitaw, but it has also expanded into some major towns in Upper Myanmar. City Mart
Holdings Co., Ltd. was ranked 31 in Myanmar for the fiscal year 13/14 Income Tax Ranking,
and 5 for the Commercial Tax Ranking Myanmar Index.
In the given vision statement, the word that likely stands for employees (innovative) is "innovate." The
allocation of resources to innovate implies a commitment to fostering creativity and development within
the company, and employees are key contributors to innovation within an organization.
The words that likely stand for customers (value) are "socio-economic value." This phrase suggests a
focus on creating value not only for the company but also for society, which includes customers as a
significant stakeholder group.
So, in summary:
"Innovate" represents employees.
"Socio-economic value" represents customers and significant stakeholder group.
In mission statement, the words that likely stand for customers are "value we create for our customers."
This phrase directly highlights the company's commitment to providing value to its customers and making
it a benchmark of excellence in that regard.
The word that likely stands for employees is not explicitly mentioned in the mission statement. However,
the general emphasis on being a benchmark of excellence for the value created for employees could imply
a commitment to fostering a positive and innovative work environment. So, the overall context suggests
that employees are included in the commitment to excellence.