CHP NO. TITLE PAGE NO.

LIST OF TABLES
LIST OF CHARTS
Introduction 1-5
(a) Industry review
(b) History of pizza hut
(c) Background pizza hut
(d) Profile of the
organization
Marketing strategies of 6-27
pizza hut
(a) Mission and objectives
(b) SWOT analysis
(c) PESTLE analysis
(d) Pizza hut vision
statement

Evaluation of 28-39
competitive edge
(a) Target audience
(b) Target Market

Marketing mix of Pizza 40-51

hut
(a) Conceptual framework
(b) Creative strategy

Research study 52-57

(a) Hypothesis
(b) Scope of the study
(c) Limitations of study
Research methodology

Data Analysis 58-70

&Interpretation
(a) Finding
(b) Conclusion

References/Bibliography 71
Books