Seroflo Ciphaler – 3 Non-Negotiables for Seroflo Ciphaler

1. Device Demonstration in Every Call

2. Detailing (Follow the script given below)
3. Dummy Rx Drive

Detailing Story

Dear Doctor,

From many years, Inhalation therapy has been a cornerstone in the management of
Asthma & COPD but still 70% of patients do not use their inhalers correctly.

The preparation of DPI requires multiple steps which often leads to technique errors and
Poor Asthma Control.
The need of the hour is to have a device which is preloaded, portable and requires less
number of steps.

Doctor, on this occasion of 20 years of Total Control, we are pleased to introduce

Seroflo Ciphaler – A device which is customized, convenient and offers control.

Seroflo Ciphaler is a revolutionary device which is designed and developed in India to

improve lives of OAD patients. The discrete coiled strip within the device has uniform
fine particle & offers uniform dosing which is equivalent to an international MDPI.

Seroflo Ciphaler is a customized patient friendly device & has a dose counter. Click
Click Inhale – The 3 steps to inhalation makes Seroflo Ciphaler a convenient choice over
DPI.

So, Doctor looking at the benefits of the device and the trust of Salmeterol Fluticasone, I
request you to Rx 10 units of Seroflo Ciphaler in your next Asthma and COPD patients.
(take placebo in hand & demonstrate Click. Click. Inhale)