Dear Decentro Team,

I am excited to share my insights into the key product metrics for Decentro's Payments module,
focusing on critical aspects that contribute to operational efficiency, user satisfaction, and
overall platform success.

In the competitive landscape of financial technology, tracking specific metrics becomes

instrumental in understanding the effectiveness of payment processes. The metrics I've
identified are strategically aligned with Decentro's mission to provide seamless and reliable
financial solutions.

Let's delve into the key metrics and rationale behind their selection.

1) What key product metrics would you track for the Payments module of
Decentro(company , whose information I have given) and why? (a) Please mention a 1
liner on why you think a particular metric needs to be tracked. (b) Please restrict the
number of metrics to 4 and mention why these metrics matter the most.

1. Transaction Success Rate:

- Why: It provides insights into the efficiency of payment processing. A high success rate
indicates a smooth transaction flow, ensuring customer satisfaction and trust.

2. Average Transaction Processing Time:

- Why: Measures the speed of transaction processing. Faster transactions contribute to a
better user experience and increase operational efficiency.

3. Customer Satisfaction (CSAT) Score for Payments:

- Why: Reflects the overall satisfaction of customers with the payment process. Higher CSAT
indicates a positive user experience, leading to customer retention and loyalty.

4. Percentage of Failed Transactions Due to Validation Errors:

- Why: Highlights the accuracy of input data during transactions. Reducing validation errors
ensures smoother payment processes, minimizing user frustration and support queries.

Tracking these metrics ensures a comprehensive view of the Payments module's performance,
focusing on reliability, efficiency, user satisfaction, and data accuracy.

2) Based on the above question, how would you go about prioritizing a new feature
based on the requests or insights? (a) New feature request from the business team for
UPI collections vs optimizing Decentro's payouts module. (b) Prioritize between 2 new
requests across 2 sprints (~ 1 month): New bank integration for payouts vs new bank
integration for ENACH

(a) Prioritizing Feature Requests:

When prioritizing between a new feature request for UPI collections and optimizing
Decentro's payouts module, the decision can be based on strategic alignment and
impact assessment:

- Strategic Alignment: Evaluate which feature aligns more closely with Decentro's
business strategy and customer needs. If the user base heavily relies on UPI, prioritizing
the UPI collections feature might align with the business strategy.

- Impact Assessment: Assess the potential impact of each feature on key metrics. If
optimizing the payouts module has a significant positive impact on transaction success
rate and processing time, it might take precedence.

(b) Prioritizing Across Sprints:

When prioritizing between new bank integration for payouts and new bank integration
for ENACH over two sprints, consider the following factors:

- Business Impact: Evaluate which integration is more critical for the business in terms
of expanding user capabilities or addressing user needs. For example, if there is a high
demand for a specific bank's services, prioritize that integration.

- Technical Dependencies: Consider any technical dependencies or challenges

associated with each integration. Prioritize the integration that is more feasible and has
fewer dependencies, ensuring smoother implementation.

- Customer Feedback: If there's direct feedback or requests from customers regarding a

specific bank integration, prioritize based on customer demand to enhance user
satisfaction.

- Strategic Goals: Align the prioritization with Decentro's strategic goals. If the company
aims to diversify its services, prioritize integrations that contribute to broader market
coverage.
In summary, prioritize features and integrations based on strategic alignment, impact
assessment, business impact, technical feasibility, customer feedback, and alignment
with strategic goals.

3) Assume you are launching a new module that will help businesses launch products
on ONDC. (a) What would be the product you would build on the ONDC stack and why
would you build it? (b) Build a set of APIs that can be consumed by a business that
wants to achieve the outcome including payments. (c) Define the key metrics you
would track for this module and why these metrics matter (restrict to 4 utmost).

Launching a Product on ONDC Stack for Decentro:

(a) The Product:

Imagine launching a feature-rich "Decentro SuperSeller" on the ONDC stack. It's a
comprehensive suite that empowers small businesses, blending simplicity and robustness. This
product enables sellers to manage inventory, streamline payments, and tap into a broader
customer base, aligning with ONDC's vision of democratizing digital commerce.

(b) APIs for Decentro SuperSeller:

1. Product Management API:**
- Endpoint: `/v1/ondc/sellers/{seller_id}/products`
- Description: Allows businesses to create, update, and manage their product inventory
seamlessly.

2. Order Processing API:

- Endpoint: `/v1/ondc/sellers/{seller_id}/orders`
- Description: Facilitates order processing, tracking, and ensures smooth order fulfillment.

3. Payment Integration API:

- Endpoint: `/v1/ondc/sellers/{seller_id}/payments`
- Description: Integrates with Decentro's Payments module, ensuring secure, quick, and
transparent transactions.

4. Customer Engagement API:

- Endpoint: `/v1/ondc/sellers/{seller_id}/customers`
- Description: Enables businesses to engage with customers, gather feedback, and build
lasting relationships.

(c) Key Metrics for Decentro SuperSeller:

1. Conversion Rate (CR):
 - Why: Measures the effectiveness of the platform in converting product views into actual
purchases, providing insights into the user experience and product relevance.

2. Average Order Value (AOV):

- Why: Reflects the average value of transactions, helping in strategic pricing decisions and
understanding customer spending patterns.

3. Inventory Turnover Ratio:

-Why: Indicates how efficiently the inventory is managed, offering insights into demand
forecasting and stock replenishment strategies.

4. Payment Success Rate:

-Why: Tracks the percentage of successful payment transactions, ensuring the robustness of
the payment system and identifying potential issues affecting user trust and experience.

By focusing on these metrics, Decentro SuperSeller can continuously evolve, ensuring it aligns
with the needs of businesses and the overarching goals of the ONDC ecosystem.

(4) Assume you are building out the transaction monitoring platform for Decentro. (a)
What would be the product you would build and who would be your target users? (b)
Build a set of APIs and basic fields and database schemes that you would want to
expose to the payments product team.

(a) Transaction Monitoring Platform for Decentro:

Product Overview:
Building a real-time Transaction Monitoring Platform named "DecentroGuard" designed
to ensure the security, compliance, and integrity of every transaction within the
Decentro ecosystem.

Target Users:
1. Compliance Teams:
- Role: Ensure adherence to regulatory standards and flag any suspicious activities.

2. Operations Teams:
- Role: Monitor transaction health, investigate anomalies, and ensure smooth
operations.

3. Product Managers:
- Role: Leverage insights for product improvement and feature optimization.
(b) APIs and Database Schema:

APIs:

1. Retrieve Transaction Details:

- Endpoint: `/v1/transactions/{transaction_id}`
- Description: Get detailed information about a specific transaction.

2. List Suspicious Transactions:

- Endpoint: `/v1/transactions/suspicious`
- Description: Retrieve a list of transactions flagged as suspicious for further
investigation.

3. Real-time Transaction Stream:

- Endpoint: `/v1/transactions/stream`
- Description: Continuous stream of transactions for real-time monitoring.

4. Generate Transaction Report:

- Endpoint: `/v1/transactions/report`
- Description: Create a report summarizing transactions for a specified period.

Basic Fields:

1. Transaction ID:
- Type: UUID
- Description: Unique identifier for each transaction.

2. Timestamp:
- Type: DateTime
- Description: Date and time when the transaction occurred.

3. Amount:
- Type: Decimal
- Description: The monetary value of the transaction.

4. Status:
- Type: Enum (Pending, Success, Failure)
- Description: Indicates the current status of the transaction.

5. User ID:
 - Type: String
- Description: Identifies the user associated with the transaction.

Database Schema:

Table: Transaction
----------------------------------------
Basic Fields Value Type

Transaction Id TimeStamp

UUID DateTime

Amount Status

Decimal Enum (Pending, Success,Failure)

UserID String

This Transaction Monitoring Platform ensures transparency, compliance, and

operational efficiency by providing teams with the tools needed to monitor, analyze, and
respond to transactional data effectively.