Questionnaire-based on Consumers’ E-Shopping Behavior Using a Multi-

Analytic Approach
Questionnaire on Consumers’ E-Shopping Behavior based on the Unified Theory of
Technology Acceptance and Usage (UTAUT) original framework and UTAUT 2. Please note
that this is a generic questionnaire, and you may need to tailor it to suit your specific research
objectives and context.

Section 1: Personal Information

1.1. Age:

• 18-24
• 25-34
• 35-44
• 45-54
• 55 and above

1.2. Gender:

• Male
• Female
• Non-Binary
• Prefer not to say

1.3. Education Level:

• High School or below

• Bachelor’s Degree
• Master’s Degree
• Doctoral Degree

1.4. Employment Status:

• Employed
• Unemployed
• Student
• Other (please specify) __________

Section 2: Personal Innovativeness

2.1. How likely are you to try new technologies related to e-shopping?

• Very Unlikely
• Unlikely
• Neutral
• Likely
• Very Likely

Section 3: Price Value

3.1. How important is the price of products in your decision to shop online?

• Not Important at All

• Slightly Important
• Moderately Important
• Very Important
• Extremely Important

Section 4: Social Influence

4.1. To what extent do the opinions of friends and family influence your decision to
shop online?

• Not Influential at All

• Slightly Influential
• Moderately Influential
• Very Influential
• Extremely Influential

Section 5: Service Quality

5.1. How satisfied are you with the overall service quality when shopping online?

• Very Dissatisfied
• Dissatisfied
• Neutral
• Satisfied
• Very Satisfied
Section 6: Effort Expectancy

6.1. How easy is it for you to navigate and use e-shopping platforms?

• Very Difficult
• Difficult
• Neutral
• Easy
• Very Easy

Section 7: Facilitating Conditions

7.1. How often do you encounter technical issues when using e-shopping platforms?

• Never
• Rarely
• Occasionally
• Frequently
• Always

Section 8: Perceived Risk and Trust

8.1. How much do you perceive the risk associated with online shopping?

• Very Low
• Low
• Moderate
• High
• Very High

8.2. How much do you trust the security measures of e-shopping platforms?

• Not Trustworthy at All

• Slightly Trustworthy
• Moderately Trustworthy
• Very Trustworthy
• Extremely Trustworthy

Section 9: Hedonic Motivation

9.1. To what extent do you enjoy the experience of online shopping?

• Not Enjoyable at All

• Slightly Enjoyable
• Moderately Enjoyable
• Very Enjoyable
• Extremely Enjoyable

Section 10: E-Shopping Intention

10.1. How likely are you to continue shopping online in the future?

• Very Unlikely
• Unlikely
• Neutral
• Likely
• Very Likely

Section 11: Habit

11.1. How frequently do you shop online?

• Never
• Rarely
• Occasionally
• Frequently
• Always

Section 12: Performance Expectancy

12.1. How effective do you think online shopping is in meeting your needs?

• Not Effective at All

• Slightly Effective
• Moderately Effective
• Very Effective
• Extremely Effective