Act 1

MULTIPLE CHOICE QUESTIONS (choose only 2 statements above and

transform it into multiple choice type questions) - MACALONG

Multiple Questions

Statement no.3 - It gives discounts, gifts, or special customer treatment at National Bookstore.

What are the benefits you received from the National Bookstore Loyalty Program and Customer
Engagement Services?

_ Discounts
_ Gifts
_ Special Customer Treatment
_ Freebies

Statement no.4 - The National Bookstore card is easy and quick to earn points.

What are your experiences in earning points on your National Bookstore card?

_ Trouble-free
_ Difficult
_ Quick
_ Slow

OPEN-ENDED QUESTIONS (2 Indicators given) -

Statement 3 - It gives discount, gifts, or special customer treatment at National Bookstore.

“What kind of benefits does National Bookstore give to you?”

Statement 5 - I am absolutely satisfied that the National Bookstore card is in excellent service.

“How does the National Bookstore card provide efficiency for your buying?”
Scale Questions

Likert Scale

Statement no.5 – I am absolutely satisfied that the National Bookstore card is in excellent
service.

Question: Are you satisfied with using the National Bookstore card?

Very Satisfied Satisfied Dissatisfied Very Dissatisfied

4 3 2 1

ROUTING - MAHNAY

1. Have you tried purchasing products from the YES NO

National Bookstore using a Loyalty Card?

If your answer in number 1 is YES, proceed to

the next questions:

1.1 Do you appreciate the loyalty card of National YES NO

Bookstore?

1.2 Do you enjoy receiving points to your loyalty YES NO

card in every purchase?

1.3 Do these loyalty cards give discounts, gifts, and YES NO

other offers in the establishment that satisfy your
needs?

1.4 Is the point receiving system quick and easy? YES NO

1.5 Are you overall satisfied with the National YES NO

Bookstore’s Loyalty Card?
Act 2

Ordinal Scale

Statement no.4 – The National Bookstore card is easy and quick to earn points.

Question: Do you find the National Bookstore card easy and quick to use?

Strongly Agree Agree Neither Agree Disagree Strongly

or Disagree Disagree

5 4 3 2 1

Interval Scale

Statement no.1 - I appreciate the points at the National Bookstore.

On the scale of 1-4, from 1 being very unappreciated and 4 as very appreciated, how would you
rate the points at the National Bookstore?

Very Unappreciated Unappreciated Appreciated Very Appreciated

1 2 3 4