New document for Learning aim C and Learning aim D

Add this into your footer - BTEC Business Studies Level 3, Unit 5
International Business

Add this title – Learning Aim C –

Assessment
Criteria Investigate the external factors that Tips Complete

influence international businesses

Method Using Microsoft Word write an investigative journal article which will recommend one country
Used a selected business could target for international trade

Add this title C.P5 – Explain the external factors that

influence a selected business considering trading
internationally.
 You need to choose a business that could
potentially gain from starting international
trade. This means they are uk based only
and want to expand overseas. Small to
medium size with potential for growth
globally.
Task 1
 You can choose your own business if the teacher authorizes it
or use Tatty Devine or Rococo.
 Check what you will have to write about below for the
business, before you make your choice.
 Choose a business you will be able to find out lots of
information for online.
 Choose a business that you may have already completed tasks
for in Business. E.g. have you done a PESTLE or SWOT for a
business? If so – maybe focus on this one.
Task 2  Introduction: -  Look at the
 In full sentences introduce your business, explaining:- businesses website
o Describe what the business does? What they sell? and scroll to the
Images of their products. bottom – there will
o Where the headquarters is be an about us
o What prices they set? What does this tell you? section with all the
o Who they target? What are there customers like? information you
Relate to market segmentation – need.
Age/Gender/lifestyle/income level  To find out the profit
o Where is it located? – Use BBC news or
o What is its ownership type? E.g. PLC, LTD, Sole Guardian.
Trader? 2 pros & 2 cons of their strucure  Use the internet to
 o Number of employees / stores/ sales/profit levels/ - help you and add in
try to include reference to their website – add images/data/graphs
images/data – add website link
o What does all this information tell you about the in a bibliography at
business already? the end of your
work

 I will now complete a PESTLEE analysis to explore all the

external factors that influence international Business

 Describe what a PESTLE analysis is

 Explain 2 reasons why it is important for businesses to conduct

PESTLE analysis.

o Political
o Economic
o Social
o Technological
o Legal and regulatory
o Environmental
Task 1
o Ethical factors

 For each of the above:

o Explain what it means? Definition

o 2 reasons why is it a factor for your business when

considering trading internationally? link to business
market/industry and products they sell.

o 2 ways it could impact your business positively and 2

reasons negatively, if they trade internationally?