ENT300

FUNDAMENTALS OF ENTREPRENEURSHIP

BUSINESS ACTIVITY

PRODUCT/SERVICE NAME

STUDENT NAME
MATRIX NUMBER
GROUP

PREPARED FOR
LECTURER’S NAME : NOOREZAL ATFYINNA MOHD NAPIAH
SEMESTER : MARCH 2021 – AUGUST 2021
SUBMISSION DATE : 21st MAY 2021
 TABLE OF CONTENTS PAGE NO.

EXECUTIVE SUMMARY

1.0 PROJECT DESCRIPTION

1.1 Business Proposed
1.2 Analysis on Business Proposed Using SWOT Method

2.0 PROJECT OUTCOME

2.1 Business Activity
2.2 Cash flow

3.0 EXPERIENTIAL LEARNING

3.1 Challenges and Ventures
3.2 Motivation

APPENDICES
 EXECUTIVE SUMMARY

Should be written last to focus on key points/findings. No paragraph for summary. Write summary
in half page (maximum) only. Summary must cover project description (1-2 sentence/s), project
outcome (2-3 sentence/s), experiential learning (2-3 sentences) and conclusion - highlight the
potential of the business opportunity like the market growth and financial returns (1-2 sentence/s).
1.0 PROJECT DESCRIPTION
Identify 1 viable business to pursue in 3-4 weeks and conduct the business activity to gain an
experience. In order to do that, you need to identify the needs and wants of customer in your
community. Scanning the environment and evaluating of self and the community by looking at:

Environment One self Community

- Population structure - Experience - Values / norms

- Income and taste - Knowledge and Skill - Perception
- Media and Internet - Financial
- Social Problems - Network
- New Government Ruling - Interest
- Industrial Linkages

1.1 Business Proposed

Some brief information on product/service using 5W + 1H method.

What? product/service sold, the uniqueness of the product/service

Why? justification of selection product/service

Who? identify customer

When? date, duration of business activity

Where? location – online/offline

How? method to approach / to sell to customer, tools use for promotion etc

1.2 Analysis on Business Proposed Using SWOT Method

Some analysis on product/service using SWOT method.
 STRENGTH WEAKNESSES
INTERNAL What are you good at? What are you bad at?

OPPORTUNITIES THREAT
EXTERNAL Which one to choose? Present and possible future
2.0 PROJECT OUTCOME
Describes on the activity that has taken place.

.1 Business Activity
Please elaborate in detail. How many sold? How many balance? Are there many customers?
How much money you make? Any profit or loss?

2.2 Cash flow

Show simple calculations of the cash flow – the movements of money into and out of a
business.

Trading week Week 1 Week 2 Week 3 Week 4

Cash inflow
Sales
Total cash inflow: A
Cash outflows
Marketing
Transportation
Raw materials
?
Cash summaries
Net inflow: A - B
Capital Start key in this
first. If no
capital involve,
please state 0
Opening balance 0 Gross closing
 balance from
week 1
Gross closing balance
3.0 EXPERIENTIAL LEARNING
Write experiences gained doing the activity. Any other info relevant can also be included.

3.1 Challenges and Ventures

Elaborate the challenges and how you confronts it.

3.2 Motivation
After run the business, what do you think about it? Highlight the potential of the business
opportunity. Do you want to continue this business as a part time to generate income? Do you have
confidence now to have your own business? What is opinion if you jump to business field after
complete your study?
 APPENDICES

Evidences such as pictures, snapshot conversation with customer, product/service advertisements,

customers’ testimonial, promotional activities such as promotion video, tik tok, etc. Make sure the
appendices are in organized and neat. Write title case for every item.
 RUBRIC

CRITERIA FULL MARKS MARKS

Cover Page + Table of Content 5
(student detail, product/service name, major section, page
numbers, organized & neat)
Executive Summary 5
Project Description 10
(before activity)
Project Outcome 10
(after activity)
Experiential Learning 10
(student’s experience)
Appendices 5
(evidences such as pictures, snapshot conversation with
customer, product/service advertisements, customers
testimonial, promotional activities such as promotion video, tik
tok, etc)
Overall Report 5
(spelling, sentence structure, grammar)
TOTAL MARKS 50

This section is for lecturer to mark your assignment. Please do not remove this section.