FUNDAMENTALS OF ENTREPRENEURSHIP

(ENT300)

BUSINESS OPPORTUNITY OF
PINKI.CATTO DIGITAL PRODUCTS

PREPARED BY
IFFAH AFIFAH NAZURAH MATSUD (2021481496)

GROUP:
CEEE111 (CEEE1114A)

PREPARED FOR
SIR AHMAD FAISAL BIN MAHDI

SUBMISSION DATE:
19 MAY 2023
 Acknowledgement

Alhamdulillah and gratitude to the Almighty for without the strength and
patience He gave, I would not be able to complete this assignment. The
outcome of this assignment required a lot of guidance and assistance from many
people. I am extremely fortunate to have got this all along the completion of my
assignment work and I would like to express my gratitude towards whoever
involved in helping me to complete this assignment. I am so grateful and
appreciate the useful advice from our ENT300 lecturer, Sir Ahmad Faisal
throughout this project. I may be lost with this assignment without his guidance.
I also would like to thank all of my family and friends who supported me in my
small business which helped me a lot to achieve the end goal of this assignment.
Table of Contents
*Exact number of pages MUST be included

Executive summary ........................................................... 1

MyENT Registration

Project Description

Business Model Canvas

Experiential Learning

Conclusion

Appendices .........................................................................
 Executive Summary (half a page)

The purpose of this activity is to expose students to identifying a business opportunity in a

real-life world simulation. The assignment requires students to be open-minded and start
selling their products/services on their own. Besides that, the activity challenges the student
to practice their knowledge and adopted the knowledge to help them open a business. Thus,
an introduction to Marz’s Body Massage. A type of business that provides body massage to
customers alongside the combination of massaging and aromatherapy. Since the demand for
this type of service is relatively low, the business has other initiatives to promote it using
word of mouth rather than using the trend of using social media. The duration of this business
activity is three weeks but Marz’ Body Massage decided to extend it for a week as a
preparation to promote the business into the available market. The price of the service is RM5
for a total of 20 minutes and it is counted as 1 slot. The target market is active male students
who are having trouble with their body pain and people who seek to release their stress. All
these data have been recorded during the business activity from time to time. The experiential
learning section describes valuable lessons learned throughout the period of the business
activity. Finally, the appendix shows proof of the activity. There will be photos of massaging,
customers feedback, and promotion.
1.0 MyENT Registration (1 page)
2.0 Project Description (Before Activity) about 1-2 pages 1.5 spacing, Font Times
New Roman Size 12
2.1 Give a brief introduction and explain the background of your business
activity
2.2 Mention the main points that you will be discussing in your report
(product/service, customer, location, reasons for choosing that
product/service)
2.2.1 State the product / service
What is the product/ service you are selling? What is the selling
price?
2.2.2 Justification of product/ service choice
Why that product/ service? Justify why you choose that product /
service to be sold?
2.2.3 Target market
Who is your target market/ customers? Describe their needs and
wants.
2.2.4 Distribution Strategy
Where will you be selling the product/ service? Describe the
platforms used. If you sell online, which platform? Social media?
Shopee? If offline, in physical outlet?
2.3 What are the strategies and approaches that you take (focus on 4Ps)?
2.4 State the source where you obtain financial assistance to start the business
activity
2.5 Show simple financial statement
Summarize on the following in a paragraph and present your full data in a
form of table as follows.
• How many units was prepared daily? How many orders were processed
daily?
• How many items were sold daily?
• How much cost was invested on a weekly basis?
• How many units were not sold? (Not applicable to service)
• Profit calculation = Revenue – cost
Weekly business transaction summary
(Sample only. You may change items according to your respective product/ service. Other reporting style is
acceptable)

Simple Cashflow Record

Date No. of units Cost No. of units Revenue daily
taken/ incurred sold (Selling price
prepared x units sold)
Week 1
Week 2
Week 3
Week 4
TOTAL
3.0 Business Model Canvas
Construct BMC based on the activities that has taken place by filling in all 9 blocks
of BMC
4.0 Experiential Learning (about 1 page 1.5 spacing, Font Times New Roman Size 12)
Describe your experience based on these points.
4.1 The valuable lessons from the business activity
 Describe what you have learnt throughout the business activity,
express your honest feelings about carrying out the business.
 Did you like it? What do you like most?
 What do you dislike most about doing business?
 Do you think it is difficult to sell your products to your customers?
 How did you feel when you make your first profit?
 What are the areas you feel you could have done better?

4.2 Challenges faced throughout the business activity

 Describe the challenges you faced while trying to sell your products/
services to your customers.
5.0 Conclusion
6.0 Appendices
This section should include the evidence of the business activity. It may be pictures,
snapshots of conversation with customers, promotional materials, customer testimony,
social media postings on product/ service promo etc.