HRM 325 – LEC – BANQUET, FUNCTION, AND CATERING SERVICES

BUSINESS PLAN (CATERING)

Submitted by:

Bregildo, Renalyn Ann D.

Garing, Jono Elierick

Galvez, Rachelle T.

Pomarca, Celine Alynna M.

Pring, Jasmine F.

Submitted to:

Prof. Irene Roselle Swing

July 7, 2023
 EXECUTIVE SUMMARY

R2JC Catering Services is an innovative and customer-focused catering company that

specializes in providing excellent culinary experiences for a variety of events and occasions. We
strive to provide unforgettable dining experiences that exceed customer expectations via a
passion for culinary quality and attention to detail.

Our team of highly trained and creative culinary professionals creates bespoke menus to
meet our client’s specific preferences and dietary needs. We serve a wide variety of cuisines,
using only the freshest and finest ingredients to assure the greatest quality in every dish.

R2JC Catering Services recognizes the value of individual service. We collaborate with
our clients from the initial consultation to the final implementation, actively listening to their
needs and cooperating to bring their vision to reality. Our competent and dedicated crew
ensures smooth coordination and faultless execution, assuring the success of any event we
cater.

We take pleasure in our dedication to sustainability and good business practices. We

purchase locally and prioritize eco-friendly options, aiming to reduce our environmental effect
while providing excellent culinary experiences.

Our catering services include more than just food. We also provide event planning, décor
setup, and rental coordination to provide a complete solution to our clients' event needs.

Our long-term goal is to become the go-to catering service provider, known for our
culinary expertise, personalized service, and commitment to sustainability. We strive to build
long-term relationships with our clients, becoming their go-to resource for memorable and
successful events.

R2JC Catering Services is ready to make a huge effect in the catering industry, setting
new standards and reinventing the art of catering, due to our enthusiasm, knowledge, and
dedication to exceeding client expectations.

Vision

The R2JC Catering Services is to become the premier choice for exceptional catering
experiences. It aims to redefine the art of catering by consistently delivering innovative menus,
flawless execution, and unparalleled customer service. The unwavering commitment to
excellence inspires us to create unforgettable culinary experiences that delight and exceed our
clients’ expectations.

Mission

At R2JC Catering Services, its mission is to create extraordinary culinary experiences

that captivate the senses, cultivate lasting memories, and bring people together. The dedication
to providing customized menus, sourcing the finest ingredients, and executing flawlessly to
exceed the expectations of the clients. Through the passionate team of culinary professionals
and attentive service staff, it aims to deliver unparalleled hospitality, ensuring every event it
caters to is a resounding success.

Values
Excellence: From menu creation to event implementation, it aims for quality in all aspects of our
catering services. And dedicated to providing our customers with the best food, service, and
overall experience possible.

Creativity: It values originality and innovation in our culinary creations, continuously pushing
the envelope and experimenting with new flavors, techniques, and presentation styles. It wants
to surprise and excite our customers by providing them with unique and memorable eating
experiences.

Integrity: It operates with honesty, transparency, and integrity. And earn the client’s trust by
delivering on our promises and upholding the highest ethical standards in all of the dealings.

Collaboration: It believes in the power of teamwork and collaboration. To achieve shared

success, they develop a culture of mutual respect, open communication, and cooperation
among its workers, clients, and partners.

Customer Focus: Everything it does revolves around its customers. It actively listens to their
needs, anticipates their preferences, and exceeds their expectations. It places a premium on
developing long-term partnerships and providing great customer service.

R2JC Catering Services seeks to attract individuals, organizations, and corporations

looking for quality catering services for a variety of events and occasions. Clients that value
culinary excellence, customized service, and rigorous attention to detail comprise the target
market. Weddings, business celebrations, social events, conferences, and parties will all be
catered to, providing a wide consumer base.

R2JC Catering Services distinguishes itself from competition by focusing on culinary

excellence, customization, and sustainability. The company seeks to reinvent the art of catering
by providing creative menus that highlight the finest ingredients and flavors. With a strong
emphasis on personalization, the organization tailors its services to each client's specific
preferences and dietary requirements. Furthermore, R2JC Catering Services actively
incorporates sustainability strategies, including eco-friendly options to reduce environmental
effect.

R2JC Catering Services' revenue estimates will be decided by a variety of criteria,

including the number and scale of events catered, average revenue per event, and predicted
growth in the target market. The business plan will include thorough financial predictions,
including food supply, staffing, equipment, marketing, and overhead costs. Revenue predictions
will be evaluated and changed on a regular basis to guarantee correct planning and long-term
financial growth.

Overall, R2JC Catering Services' business plan presents the company as a top choice
for great catering experiences. R2JC Catering Services is poised to establish itself as a
prominent player in the catering industry, offering unparalleled value to its clients, with a clear
focus on the target market, a unique selling proposition that emphasizes culinary excellence,
customization, and sustainability, and realistic revenue projections.
 COMPANY OVERVIEW

R2JC Catering Services is a dynamic and inventive catering company that specializes in
producing excellent culinary experiences for a variety of events and occasions. R2JC Catering
Services distinguishes itself from competitors in the business by committing to culinary
excellence, customized service, and meticulous attention to detail.

The team at R2JC Catering Services is made up of culinary experts with high levels of
expertise and passion. They work hard to produce menus that are exceptional and satisfy a
variety of palates and dietary requirements. Beyond typical offers, the company fills its menus
with innovative and popular culinary concepts, guaranteeing that each event is a memorable
gourmet adventure for clients and their guests.

R2JC Catering Services' commitment to customization and flexibility is a crucial

distinction. The company recognizes that each event is unique, and it collaborates with clients to
create customized menus and service plans that reflect their vision, theme, and budget. From
beautiful wedding celebrations to corporate galas and intimate private parties, the company
ensures that its catering services are tailored to each client's specific needs.

R2JC Catering Services is built on providing exceptional customer service. The

competent and attentive crew is committed to exceeding clients' expectations from the initial
consultation to the on-site execution. The organization is known for its meticulous attention to
detail, which ensures faultless execution of every element, including gorgeous table settings
and tastefully presented meals. R2JC Catering Services offers a seamless and joyful
experience for all by actively involving clients in the planning process and implementing their
views and preferences.

R2JC Catering Services' business strategy includes sustainability. The organization

values responsible practices and works hard to reduce its environmental impact. R2JC Catering
Services contributes to a healthy earth while satisfying the growing need for sustainable
catering services by procuring locally and adopting eco-friendly alternatives.

R2JC Catering Services has established itself as a top choice in the catering market
thanks to its inventive culinary creations, personalized approach, attention to detail, and
commitment to sustainability. As a trusted partner in extraordinary catering experiences, the
company is committed to exceeding expectations, creating lasting memories, and developing
long-term relationships with clients.

R2JC Catering Services' long-term aims and goals are outlined in the vision statement.
The vision in this example underlines the company's goal of being recognized as the leading
provider of quality catering services. By attempting to reimagine the art of catering, the company
hopes to establish new industry standards and position itself as a symbol of quality. The mission
is to provide clients with unique experiences by continually delivering new cuisine, faultless
execution, and exceptional customer service. This drive to exceed expectations demonstrates
the company's commitment to quality and client happiness, ultimately presenting R2JC Catering
Services as a trusted and sought-after brand in the catering sector.

The mission statement explains R2JC Catering Services' objective and primary focus.
The mission emphasizes the company's dedication to providing excellent culinary experiences.
The organization hopes to leave a lasting impression on its clients and their visitors by engaging
the senses and fostering lasting memories. The mission highlights the importance of
customization, acquiring the greatest products, and exceeding client expectations flawlessly.
This commitment to quality and attention to detail is aimed to assure the success of every event
served by R2JC Catering Services. The mention of a passionate team of culinary professionals
and attentive service employees emphasizes the company's dedication to offering excellent
hospitality and customer service, boosting the overall client experience.

R2JC Catering Services' values serve as guiding factors for the company's culture and
behavior. These values are consistent with the company's vision and objective, confirming its
dedication to quality and customer satisfaction.

To ensure that all part of the company's catering services, including food quality, service,
and overall experience, meets the highest standards, excellence is emphasized. Creativity
demonstrates the company's willingness to develop and provide memorable culinary
experiences for clients and their visitors.

Integrity is a fundamental principle that supports all relationships, highlighting the

significance of honesty, transparency, and ethical behavior. This value encourages client trust
and long-term connections.

Collaboration emphasizes the value of collaboration and teamwork within the firm as well
as with clients and partners. This characteristic fosters a collaborative workplace in which
everyone works together to achieve common goals.

Customer focus is a critical value that prioritizes clients' wants and preferences. R2JC
Catering Services strives to develop strong connections and exceed client expectations by
actively listening to clients, anticipating their preferences, and providing great customer service.

Overall, these values guide R2JC Catering Services' actions and decisions,
guaranteeing a consistent and extraordinary client experience while developing a culture of
excellence, creativity, honesty, collaboration, and customer attention.

R2JC Catering Services distinguishes itself from the competition by providing a distinct
blend of culinary expertise, customized service, and a dedication to sustainability. Our talented
chefs and culinary professionals go above and beyond to produce extraordinary menus that
highlight the finest products and flavors while adding creative and contemporary culinary
concepts. What actually distinguishes us is our commitment to customization and flexibility,
adapting our services to each client's individual demands and preferences. We emphasis
unrivaled customer service, ensuring that every detail is flawlessly performed and that our
customers and their visitors have a stress-free and delightful experience. Furthermore, we are
committed to sustainability, actively pursuing ecologically friendly alternatives and incorporating
environmentally friendly methods into our operations. R2JC Catering Services established itself
as the preferred choice for customers looking for unforgettable catering services that exceed
expectations through our collaborative approach, attention to detail, and focus on producing
extraordinary culinary experiences.

MARKET ANALYSIS

● Market Industry and Overview

One of the biggest sectors of the hospitality sector is the restaurant sector. It
focuses on offering catering services so that clients can place orders and consume the
meal right away. You can discover more about the restaurant industry, how it is defined,
the various types of restaurants that exist, how it differs from the food service industry,
and much more in this comprehensive reference. As of now, the food service market
here in the Philippines is predicted to develop at a CAGR of 7.83% from 2023 to 2028,
from an estimated value of USD 11,182.62 million in 2023 to USD 16,302.02 million by
2028. Moreover, it is highly driven by the rise in value consumers are willing to try new
restaurants with a wide range of menu options.
Our market research has revealed that the consumer has some attributes when
choosing a good catering service; ability to pay attention to detail, to organize, to
communicate, and ability to handle pressure. Those factors can influence the customers
to choose a catering service. So, the 2RJC Catering Services create the best
experience with our customers by reaching their expectations.

MARKET SEGMENTATION

The 2RJC Catering Services' geographic segmentation includes Metro Manila and may
extend outside of the city, particularly to the North and South areas. While the demographic
region is made up of individuals from all socioeconomic classes, ages 18 and older, and both
genders. Moreover, it’s psychographic includes the lifestyle of students, parents and workers
who are availing this kind of catering services at an affordable package. The company's catering
operations are also open to everyone. Inquiries about our catering services may be made by
phone or in person from Monday through Saturday between the hours of 8 am and 9 pm.

Target Market Demographics

● Our target customers are ages 18-70 years old. (The food will be depending upon
request of the customers and willing to serve the customers at an affordable package

● Metro Manila Residences and particularly to the North and South areas. (Open to serve
outside Metro Manila and our catering services will be in these various locations
 throughout the week on a rotating schedule and will adjust the scheduling according to
high-traffic and high-demand areas)

● Health Conscious People (2RJC Catering Services is concerned with the people who are
on dietary restrictions and/or vegetarians, has culture diet etc.).

SERVICE AND MENU

R2JC Catering Services offers catering services for a variety of occasions, including
ceremonies professional gatherings, and other social events. It provides comprehensive
amenities like menu planning, food preparation, layout, customer service, and cleanup so that
clients may focus on their special occasion. The staff of chefs, event planners, and staff
members consults with clients to learn about their choices, limitations on food, and approach. It
takes into account their flexibility and ability to tailor services to the unique needs of each client.
They've got the abilities and assets needed to handle events of any size and scope, whether it's
an intimate meal or a sizable corporate event.
 MARKETING AND SALES STRATEGY

Our marketing strategy is to leverage relationships with local suppliers in order to grow our
initial customer base. We plan to partner up with local food vendors, beverages and attend
public events in order to offer samples and promotional discounts. Additionally, most of our new
customers will be referrals from existing customers via word of mouth.

2RJC Catering Services also plans to reach new and existing customers through social media
and flyers. Our prices will be lower compared to our direct competitors, and we will also provide
larger portions while maintaining profitability. Furthermore, we can keep our prices lower due to
sourcing ingredients from our privately-owned garden and by fostering our existing relationships
with local suppliers.

Our Strengths, Weaknesses, Opportunities & Threats

• Strengths

o Location

o Easy access

o Fast service

o Large portions

o Wide variety of offerings

o High quality

o Fresh ingredients

o Diverse menu

• Weaknesses

o No dedicated seating area

o Limites market research

o Colder weather during the winter months

• Opportunities

o High-traffic area for business professionals

o Partner with local restaurants offering products that complement ours

o Leverage existing relationships with local farmers markets

• Threats

o Existing catering services adopting our business model

o New catering services entering the market and increasing competition

 OPERATIONAL PLAN

The R2JC catering services focuses on the food preparation, quality control and food safety.
Our catering services will maintain a well-equipped commercial kitchen where our team will
comfortably prepare of delicious and high-quality dishes. We will source fresh ingredients from
trusted suppliers to ensure the best quality and safety for our dishes. Also maintaining high
standards of food safety and quality is the top priority, we will adhere to strict food handling
practices by proper storage, correct temperatures, and proper sanitization of the food to ensure
the safety of our beloved customer.

Efficient event planning and management are crucial to our success. R2JC catering services
provide a dedicated team of event specialist who will understand and coordinate to the clients
what they really wants, inquiries and needs for the event, this team will handle the venue
selection, the event layout, equipment needs, decorations, entertainment and others and stuffs
that need to run smoothly the event and to be successful.

We will hire experienced chef, kitchen staff, waiter, bartenders, and event coordinator who can
demonstrate their passion and skills to the hospitality industry. Also training programs will be
implemented to ensure that all of our staff have knowledge in food safety, food handling, event
management and customer service. So therefore, our organization will have improvement, have
a good performance and team work.

And for delivering services, the R2JC catering services will invest in reliable transportation
vehicles to ensure timely delivery and set ups events.

Lastly the R2JC catering services provide a mission, vision, goals and objective of the business
so therefore the employees and the staffs also the customers have a guide, to motivate or to
have knowledge on what is the purpose of the business aside to give service in customers.

MANAGEMENT AND ORGANIZATION

Ms. Pomarca (Managing Director):

Ms. Pomarca is a professional who provides inspiration, motivation, and guidance to leaders
and managers in a company. Ms. Pomarca is in charge of directing the company's operations to
make sure it achieves its objectives effectively and efficiently.

Ms. Bregildo (Admin/Finance Manager):

Ms. Bregildo distributes the financial resources of a company, is responsible for the budget
planning, and supports the executive management team by offering insights and financial advice
that will allow them to make the best business decisions for the company.

Ms. Galvez (Event Supervisor):

Ms. Galvez supervise, assign, review and participate in the work of staff responsible for the
coordination of entertainment and logistics for a variety of assigned events; ensure work quality
and adherence to established policies and procedures and perform the more technical and
complex tasks relative to She ensures that every dish is prepared to perfection and meets the
company's commitment to quality and innovation.

Mr. Garing (Sales & Marketing Manager):

Mr. Garing is responsible for leading their team of professionals who are involved in the sales
and marketing activities of the company. Mr. Garing track market developments, create
strategies, set up sales plans, and maintain customer relations.

Ms. Pring (Human Resources):

Ms. Pring professionals tasked with strategic planning for staffing, conducting interviews, and
hiring personnel to foster a productive work atmosphere. Ms. Pring consult executives on
decisions impacting all management levels, fostering sustainable transformation within their
business or company.

FINANCIAL PLAN

Startup Expenses:
Permits & Insurances 30,000
Tables & Chairs 15,000
Table Cloth & Table Napkins 10,000
Cutlery & Tableware 20,000
Computer and Sound system 30,000
Initial stock of Food and Beverages 15,000
Utilities 35,000
Equipment and machinery 25,000
Transportation 10,000
Human Resource 15,000
Other Expenses 20,000

Total Start- Up Expenses: 215,000

Start-up Assets
Funds 300,000
Vehicles 550,000
Total Start Up Assets 850,000

Total Start Up Cost 215,000

 RISK ASSESSMENT

Consider risk assessment as a crucial step before beginning any business to safeguard
the well-being and safety of your catering crew and, of course, your catering operation.
Additionally, by doing this, you are upholding the law and ensuring the welfare and security of
your clients—the people who will be using your services. Concentrating on the potential threats
that are likely to occur at work after this has been ingrained in your mind is simpler. Now that
you know all the items that could potentially injure your guests, you can swiftly decide what food
and beverages to serve them.

FACTORS POSSIBLE SOLUTION

✔ Train staff in safe working practices e.g.

Slips, Trips and Falls
from uneven, slippery or obstructed floor
surfaces and trailing cables may lead to
accidents and injury.
never carry hot food over the head of a
customer, be aware of handbags etc.
✔ Establish a one-way system in and out of
the kitchen.
✔ Provide mops so that spills can be cleaned
up immediately.
✔ Provide safe access equipment for
reaching heights

✔ Use the safest possible cleaning agents

Cleaning
Substances used for cleaning sinks, toilets
and floors and for washing dishes are
potentially dangerous chemicals and may
cause dermatitis and chemical burns.
and instruct staff how to use chemicals
safely.
✔ Obtain information on all substances used
in the premises from manufacturers
hazard data sheets.
✔ Train staff and provide appropriate
protective clothing.

✔ Do not overlook routine cleaning and

Maintenance
People have lost their lives; others have maintenance work when considering
suffered injuries as a result of accidents during health and safety. Develop safe systems of
maintenance work work for your employees.
✔ Ensure there is nothing on your premises
which could pose a risk to the health and
safety of contractors.

✔ Ensure electrical systems are checked

Fire Risks
regularly and faults reported and repaired
from electrical faults in wiring, lights and immediately.
equipment, burning fat and grease, flare ups
✔ Do not overload electrical systems by
in cooking appliances and smoking.
using adaptors.
✔ Ensure adequate firefighting equipment is
available, e.g., fire blankets

✔ Use long handled baskets for deep sinks.

Burns and Scalds
✔ Never leave cooking pots so that the
from cooking appliances, utensils and boiling handles overlap the stove edge.
water
✔ Keep face clear when opening lids on
basin marries and saucepans. Never reach
across hot containers, saucepans etc.

✔ Employ safe practices, for example always

Cutting Injuries or Amputations
from knives and dangerous equipment cut or chop on a board never in the hand.
✔ Do not leave knives in sinks and store
knives in suitable racks or sheaths.
✔ Make sure dangerous machines, such as
slicers, mixers and food processors are
suitably located, securely fixed and
adequately guarded

✔ If you have employees, you’ll probably

Employee if they get injured or ill and it’s
caused by your business need employers’ liability insurance.
✔ Other types of insurance must prepare,
such as public liability, or equipment
breakdown cover

Risk Contingency

How long can Impact of doing Vulnerabilities? Contingency in

you go without? case of a
without? disaster?

Staff 0 days Reduces Difficulties in Motivate, train,

number of maintaining the and treat well
order or no quality of staff.
number at all. service

Suppliers 0 days No raw Reliability Confidentiality

materials and between two
other parties.
necessities.

Raw Materials 0 days No foods and Inventories are Update

service will be depleted procurement
offered. commodity
strategies
Transportation 0 days No supplies Increasing oil Prepare a
system and deliveries. price budget for
changes of
prices.

Facility 0 days No flow of Ambience and Ensure to have

production. security maintenance
and regular
checking of
areas.

Equipment 0 days No production Food waste Utilize the

of foods or item equipment’s
in the menu. especially in
producing
foods.

IMPLEMENTATION TIMELINE