secondary market research.

Involves the collection of second hand data and information that already
exists.
↳ data
been gathered by others.

AD

data is available and faster to collect

↳
Usually cheaper.

-provides meaningful insightto

industry trends.

huge range of sources of information available

findings can be based on large samples so

results valid
are
statistically
DIS

-> data might

be not of use / not
valid

Information
->
gathered is not tailored to the
specific purpose the firm. Needs
of to be further adapted to suit

the needs of the

-> information widely available to competitors

Market
analyses
reveals the characteristics and trends for aparticular product or
industry.
↳8 market size, market share

-it
can help measure
to how well a business is
doing compared with its rivals.

-sources market
of and
lysis data and information can be found in sources

such
-

market research firms.

-competitors
-trade publication

Academic journals
periodical publications from education and research institutions.

Academic journdes, publish educational

I
harvard business review

Journal of international marketing

Government publication where people
working
more
women are work

broad 10
a
range ~every
years
~within
population
the
~primary, secondary ...

population census -social trends labour market development

-
-

-trade statistics -

unemployment figures -
inflation rates.

I (into
import/exports every 4 months about raw

materials,
pay rises.

-> statistics Canada

-> united States