By :Rana Gomaa

Seminar Syllables

1. What is Search Engine

2. How search Engine Works
3. Search Engine History from 1990 to 2001
4. The Age of Google begins
5. Search Engine Statistics
6. Search Engine Marketing
7. What is SEO ?
 What is Search Engine

A web search engine is

 a software system that is designed to

search for information on the World
Wide Web. The search results are
generally presented in a line of results
often referred to as search engine
results pages (SERPs).
 The information may be a mix of web
pages, images, and other types of
files.
How Do Search Engines Work
 Search Engines History from 1990 to 2015

Archie (1990)

First search engine

 In 1993

• It allowed users to submit their pages

they wanted indexed with their own page
description.
the web's first robot came. In June 1993 Matthew Gray
introduced the World Wide Web Wanderer. He initially
• This meant it needed no bot to collect
wanted to measure the growth of the web and created
data and was not using excessive
this bot to count active web servers. He soon upgraded
bandwidth. The downside of ALIWEB is
the bot to capture actual URL's.
that many people did not know how to
submit their site.
In 1994

• First Search engine

to index all pages
in 1995
Yahoo

Internet Usage in 1995

In 1996

In 1998
2000
From 2001 till now
The Age of Google begins

1.65 billion $ in 2006

Rich Snippets
 How
Google
Works

Pages should be optimized

to let crawlers or spiders
index them
Search Engine Marketing (SEO - PPC)
SEO VS PPC - Audience interactions
 What is SEO ?

Search engine optimization (SEO) is the

process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as
"natural, "organic," or "earned" results.

Think like google …..

On
Page
Factors
Coding
Factors
Off
Page
Factors
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