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Feminist Film Theory

Article · April 2016


DOI: 10.1002/9781118663219.wbegss148

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Feminist Film Theory paradigm in feminist film theory, produc-
ing pertinent readings of many Hollywood
ANNEKE SMELIK
genres like melodrama, film noir, horror,
Radboud University Nijmegen, The Netherlands
science fiction, and the action movie. In the
1990s feminist film theory moved away from
Feminist film theory came into being in the a binary understanding of sexual difference
early 1970s with the aim of understanding to multiple perspectives, hybrid identities,
cinema as a cultural practice that represents and possible spectatorships. This resulted in
and reproduces myths about women and an increasing concern with questions of eth-
femininity. Theoretical approaches were nicity, masculinity, and queer sexualities. In
developed to critically discuss the sign and the first decade of 2000 feminist film theory
image of woman in film as well as open made room for new theoretical approaches,
up issues of female spectatorship. Femi- ranging from performance studies and
nist film theory criticized on the one hand phenomenology to Deleuzian studies. Femi-
classical cinema for its stereotyped repre- nist film theory was highly influential in the
sentation of women, and discussed on the 1970s and 1980s, making a lasting impact
other hand possibilities for a women’s cinema on the wider fields of visual culture and
that allowed for representations of female cultural studies, especially with the study of
subjectivity and female desire. The feminist woman-as-image and the male gaze.
wave in film studies was prompted by the Early feminist criticism in the 1960s
emergence of women’s film festivals. Fem- was directed at sexist images of women in
inist film studies in general had a wider, classical Hollywood films. Women were
often more sociological approach in study- portrayed as passive sex objects or fixed in
ing female audiences and the position of stereotypes oscillating between the mother
women in the film industry, ranging from (“Maria”) and the whore (“Eve”). Such
actresses, producers, and technicians to endlessly repeated images of women were
directors. considered to be objectionable distortions of
Informed by a (post)structuralist perspec- reality, which would have a negative impact
tive, feminist film theory moved beyond on the female spectator. Feminists called for
reading the meaning of a film to analyzing positive images of women in cinema and a
the deep structures of how meaning is con- reversal of sexist schemes. With the advent
structed. The main argument is that sexual of (post)structuralism, the insight dawned
difference – or gender – is paramount to that positive images of women were not
creating meaning in film. Using insights enough to change underlying structures in
from a Marxist critique of ideology, semi- cinema. Hollywood cinema with its history
otics, psychoanalysis, and deconstruction, of sexualized stereotypes of women and
feminist film theory claims that cinema is violence against women demanded a deeper
more than just a reflection of social rela- understanding of its pernicious structures.
tions: film actively constructs meanings of Theoretical frameworks drawing on critiques
sexual difference and sexuality. Into the late of ideology, semiotics, psychoanalysis, and
1980s psychoanalysis was to be the dominant deconstruction proved more productive in

The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, First Edition. Edited by Nancy A. Naples.
© 2016 John Wiley & Sons, Ltd. Published 2016 by John Wiley & Sons, Ltd.
DOI: 10.1002/9781118663219.wbegss148
2 FE MI N I ST FI L M T HE ORY

analyzing the ways in which sexual differ- the spectator identifies with the perfected
ence is encoded in the visual and narrative image of a human figure on the screen, usu-
structure of the film. ally the male hero. Both the voyeuristic gaze
From semiotics, feminist film theory drew and narcissistic identification depend for
the insight that Hollywood cinema veils its their meaning upon the controlling power of
ideological construction by hiding its means the male character as well as on the objectified
of production. Cinema film passes off the representation of the female character.
sign “woman” as natural or realistic, while The account of “the male gaze” as a struc-
it is in fact a structure, code, or convention turing logic in Western visual culture became
carrying an ideological meaning. In patri- controversial in the early 1980s, as it made no
archal ideology the image of woman can room for the female spectator or for a female
only signify anything in relation to men. gaze. Within the dichotomous categories of
The sign “woman” is thus negatively repre- psychoanalytic theory it was virtually impos-
sented as “not-man,” which means that the sible to address female spectatorship; the
“woman-as-woman” is absent from the film. female viewer could only identify with the
While semiotics moved feminist film male gaze. Hollywood’s women’s movies of
theory away from a naïve understanding the 1970s and 1980s allowed the female char-
of stereotypes of women to the structures acter to make the male character the object
of gendered representation in visual cul- of her gaze, but her desire carried no power.
ture, it was psychoanalysis that introduced Such films involved a mere reversal of roles
the famous notion of the male gaze. In in which the underlying structures of domi-
her groundbreaking article “Visual Plea- nance and submission are still intact (Kaplan
sure and Narrative Cinema” (1975/1989), 1983). Some alternatives to identifying with
Laura Mulvey takes from Freud the notion a male gaze were theorized. The female
of scopophilia, the pleasure of looking, to spectator could adopt the masochism of
explain the fascination of Hollywood cinema. overidentification or the narcissism entailed
Films stimulate visual pleasure by integrat- in becoming one’s own object of desire. In
ing structures of voyeurism and narcissism this view, both the female character and the
into the story and the image. Voyeuristic female spectator had to turn their active
visual pleasure is produced by looking at desire into a passive desire to be the desired
another, whereas narcissistic visual pleasure object (Doane 1987).
can be derived from self-identification with The question of female spectatorship and
the figure in the image. Mulvey’s analysis the female look circles around the issue of
shows how both voyeurism and narcissism subjectivity and desire. Subjectivity is under-
are gendered. Within the narrative of clas- stood as a constant process of self-production
sical film male characters direct their gaze rather than as a fixed entity. Cinema, or visual
toward female characters. The spectator in culture at large, is considered an important
the theater is made to identify with the male means of constructing certain positions for
look, because the camera films from the opti- female subjectivity by inscribing desire into
cal, as well as libidinal, point of view of the the codes and conventions of the imagery
male character. There are thus three levels of and the narrative. In the 1980s feminist
the cinematic gaze – camera, character, and film theory considered the female subject
spectator – objectifying the female character in cinema an impossibility. In Hollywood
and turning her into a spectacle. Narcissistic movies “woman” functioned as a sign within
visual pleasure works through identification: an Oedipal narrative in which she could not
FEM I NI ST FI L M T HEORY 3

be the subject of desire; instead she could criticism of cinema by gay and lesbian critics.
only be represented as representation (de This involved re-readings of Hollywood cin-
Lauretis 1984). The female character and ema, for example of the implicit lesbianism
through identification the female spectator of the female buddy film. The argument was
are “seduced” into femininity. advanced that the female spectator is quite
Feminist film theory in the 1980s is then likely to encompass erotic components in
built on the very paradox of the unrepre- her desiring look, while at the same time
sentability of woman as subject of desire. identifying with the woman-as-spectacle. The
Several feminist film critics have tried to homoerotic appeal of female Hollywood stars
theorize possible paths to female desire, still has been widely recognized.
within the psychoanalytic framework, by a Persistent critique of psychoanalytic film
bisexual identification with the mother as theory has also come from black feminism,
love object which would then function as a which rebuked its exclusive focus on sexual
potential, yet masochistic, source of visual difference and its failure to deal with racial
pleasure. The female spectator could enjoy difference. An inclusion of black feminist
identification with the image of female beauty theory and of a historical approach into
on the screen, for example in the figure of the feminist film theory was necessary in order
autonomous vamp or the powerful femme to understand how gender intersects with
fatale. Kaja Silverman (1988) drew attention race and class in cinema (Gaines 1988; Young
to the auditory register rather than the visual 1996). The influential feminist critic bell
regime to make room for a cultural fantasy hooks (1992) argued that black viewers have
of maternal enclosure. The acoustic voice always critically responded to Hollywood,
created an opening for female desire within allowing for an oppositional spectatorship
discourse and the symbolic order. for black women. Richard Dyer (1993) put
From these accounts it becomes clear that forward that cinema constructs whiteness
feminist film theory was much dominated by as the norm, by leaving it unmarked. The
the discourse of both Freudian and Lacanian eerie property of whiteness to be nothing and
psychoanalysis. Although feminists have not everything at the same time is the source of
always agreed about the usefulness of psycho- its representational power.
analysis, there has been general agreement In the 1990s masculinity studies addressed
about the limitations of an exclusive focus on questions about the eroticization of the
sexual difference. One such limitation is the male body as erotic object. The image of
reproduction of a dichotomy, male/female, the male body as the object of a – male or
that needs to be deconstructed. Another female – look is traditionally fraught with
limitation is the failure to focus on other ambivalences, repressions, and denials. The
differences such as class, race, age, and sexual notion of spectacle has such strong feminine
preference. connotations that for a male performer to be
Lesbian feminists were among the first to put on display threatens his very masculinity.
raise objections to the heterosexual bias of In the last two decades other or new realms
psychoanalytic feminist film theory, which of visual culture, such as advertising and
seemed initially unable to conceive of repre- videoclips, have adopted objectification of
sentation outside heterosexuality. The shift the male body, which fed back into cinema.
away from the restrictive binary opposi- The eroticization of the male body is one of
tions of psychoanalytic feminist film theory the profound changes in the visual culture of
resulted in a more historical and cultural today.
4 FE MI N I ST FI L M T HE ORY

Feminist film theory was not only con- the complexity and paradoxes of contem-
cerned with a critique of Hollywood – or porary visual culture, which has changed
sometimes European – cinema, but was also rapidly because of styles like postmodernism,
interested in the question of a feminist cin- developments in digital technology, and the
ema. In the wake of the revolutionary 1960s, advent of new media. New forms of cine-
feminists called initially for a counter-cinema matic aesthetics are breaking through the
that was rooted in avant-garde film practice. classic (“Oedipal”) structures of represen-
The idea was that only a deconstruction tation and narration. Changes in cinema
of classical visual and narrative codes and and developments in cultural theory asked
conventions could allow for an exploration for a new focus on experience, body, and
of female subjectivity, gaze, and desire. Many affect. Important new sources for revital-
films by women filmmakers were produced izing feminist film theory are performance
within an experimental mode, which received studies, new media theory, phenomenology,
a lot of attention from feminist film theorists and a Deleuzian body of thought. These are
(Kuhn 1982). Gradually, women filmmakers theoretical frameworks that move beyond
started to develop women’s films within the semiotic preoccupation with meaning,
the framework of popular cinema, trying representation, and interpretation. The focus
to create new forms of visual and narrative on the sensory and emotional experience
pleasure (Smelik 1998). of the audiovisual medium of cinema oper-
ates away from the purely visual that often
The same development occurred for gay
exclusively determined the orientation of film
and lesbian cinema: from experimental films
theory (Marks 2000). A Deleuzian approach
to more realist or romantic films for a more
allows for a less negative outlook on desire,
mainstream audience. Postmodernist cinema
subjectivity, and identity, opening up read-
of the 1980s and 1990s brought campy strate-
ings of film as embodying many forms of
gies of gay subcultures into the mainstream.
desire and creating experiences of affirmation
As of the 1990s, lesbians and gay men iden-
for the spectator (Lin Tay 2009). Deleuze
tify their oppositional reading strategies as
and Guattari refer to this process as a radical
“queer.” Away from the notions of oppres-
“becoming.” In this way feminist film the-
sion and liberation of earlier gay and lesbian ory returns once again to the revolutionary
criticism, queerness is associated with the attitude that started it all in the 1960s, creat-
playful self-definition of homosexuality in ing space for the multiple becomings of the
non-essentialist terms. Not unlike camp, but female character and the female spectator.
more self-assertive, queer readings are fully
inflected with irony, transgressive gender SEE ALSO: Camp; Feminism and
parody, and deconstructed subjectivities. Psychoanalysis; Gaze; Gender Stereotypes;
Feminist film theory lived through its Popular Culture and Gender; Visual Culture
and Gender; Women as Producers of Culture
heyday in the 1980s, after which it became
less of a coherent corpus of thought by open-
REFERENCES
ing up to adjacent fields such as television,
new media, visual culture, performance de Lauretis, Teresa. 1984. Alice Doesn’t: Feminism,
Semiotics, Cinema. Bloomington: Indiana Uni-
studies, and fashion studies. While the semi-
versity Press.
otic and psychoanalytical frameworks have Doane, Mary Ann. 1987. The Desire to Desire: The
long inspired film studies, they no longer Woman’s Film of the 1940s. Bloomington: Indi-
have the explanatory force of understanding ana University Press.
FEM I NI ST FI L M T HEORY 5

Dyer, Richard. 1993. The Matter of Images: Essays 14–26. London: Macmillan. First published
on Representations. London: Routledge. 1975.
Gaines, Jane. 1988. “White Privilege and Looking Silverman, Kaja. 1988. The Acoustic Mirror: The
Relations: Race and Gender in Feminist Film Female Voice in Psychoanalysis and Cinema.
Theory.” Screen, 29(4): 12–27. Bloomington: Indiana University Press.
hooks, bell. 1992. Black Looks: Race and Represen- Smelik, Anneke. 1998. And the Mirror Cracked:
tation. Boston: South End Press. Feminist Cinema and Film Theory. Basingstoke:
Kaplan, E. Ann. 1983. Women and Film: Both Sides Palgrave Macmillan.
of the Camera. New York: Methuen. Young, Lola. 1996. Fear of the Dark: “Race,” Gender
Kuhn, Annette. 1982. Women’s Pictures: Feminism and Sexuality in the Cinema. London: Routledge.
and Cinema. London: Routledge.
Lin Tay, Sharon. 2009. Women on the Edge: Twelve FURTHER READING
Political Film Practices. Basingstoke: Palgrave Dyer, Richard. 1990. Now You See It: Studies on Les-
Macmillan. bian and Gay Film. London: Routledge.
Marks, Laura U. 2000. The Skin of the Film: Inter- Smelik, Anneke. 2009. “Lara Croft, Kill Bill, and
cultural Cinema, Embodiment, and the Senses. Feminist Film Studies.” In Doing Gender in
Durham, NC: Duke University Press. Media, Art and Culture, edited by Rosemarie
Mulvey, Laura. 1989. “Visual Pleasure and Nar- Buikema and Iris van der Tuin, 178–192.
rative Cinema.” In Visual and Other Pleasures, London: Routledge.

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