Professional Documents
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A.Individual
B.Shared
2.. What are the ways in which you can target your ads?
A.Type of device
D.Geographic location
3. Microsoft Advertising Editor allows you to work and make changes online only.
A.True
B.False
A.Ad relevance
D.Bid
5.What is the maximum number of headlines an advertiser can provide for their
Responsive Search Ads?
A.4 headlines
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B.10 headlines
C.15 headlines
D.20 headlines
6. Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’
only when a customer’s search query matches their keyword precisely- including some
close variants- with no extra words. Which keyword match option should they select?
A.Exact match
B.Broad match
C.Phrase match
D.Modifier match
7. Arlo has applied targeting at both the campaign level and ad group level to his
campaign. Which level will take priority?
8. When using Google Import, which of the following may be modified automatically as
part of the import process?
A.Location target
B.Ad title
D.Sitelink extensions
9. In general, the higher up on the Search Engine Results Page (SERP) your ad is the
less likely it will be to clicked.
A.True
B.False
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B.Number of impressions ÷ Number of clicks as a %
A.Keyword level
C.Account level
D.Campaign level
12. When will changes made in Microsoft Advertising Editor be reflected in your
Microsoft Advertising account?
13. Complete the following sentence by selecting 2 correct answers: With Microsoft
Advertising, you can use Dynamic Remarketing…
14.. How many types of Dynamic Remarketing lists are available to an advertiser?
A.1 List
B.3 Lists
C.5 Lists
D.10 Lists
15. Microsoft Advertising allows you to import a keyword list from Google.
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A.True
B.False
16. Maria has noticed that her ads are not appearing as high on the search engine results
page as they used to. Which of the following could Maria do to improve her ads’
position?
17. Kari’s Clothes online store has a remarketing list of site visitors applied to a
campaign. For this campaign, they only want their ads to appear to customers on the
remarketing list. Which targeting option should they choose?
A.Bid only
A.You can reach curated audiences more likely to convert in your category.
D.You can create an ad group that will only serve to that audience.
19. For enhanced cost per click, which of the following is true about Universal Event
Tracking (UET) with a conversion goal?
B.UET is recommended
D.UET is mandatory
20. Ad group settings must inherit settings from the campaign level.
A.True
B.False
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21. With conversion tracking, the only thing possible to track is when a customer
actually purchases a product.
A.True
B.False
22. Helena wants to compare the performance of ads running on owned and operated
sites to ads running on the Microsoft Search Partner Network. In which of the following
ways can Helena do this?
23. Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial
Intelligence can automatically select the best combination. What ad type should Jack
create?
A.Ad customizers
D.Product ads
A.Limited
B.Individual
C.Multiple
D.Shared
25. Microsoft Advertising saves your Google Ads sign-in information for easier access
with other Google Imports.
A.True
B.False
26. What are some benefits of using remarketing in your paid search campaign?
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A.Connect with customers who have visited your website before.
D.Create a higher cost per acquisition compared to the same ads without remarketing in paid
search.
26. Susana has recently implemented Responsive Search Ads (RSAs) on search
campaigns. To best understand the full impact of her RSAs, how soon after
implementation should Susana measure their performance?
27. Celine is a camera retailer who wants to create engaging ads with images of what
products are sold from the catalog. What ad type should Celine use?
A.Ad customizers
B.Product ads
28. Which of the following will not import using the Google Import tool?
A.Structured snippets
B.Labels
C.Automated rules
D.Text ads
29. Cathleen wants to check that three Universal Event Tracking (UET) tag is
functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the
following options would enable Cathleen to do this?
A.Adding the UET Tag Helper browser extension into the Opera browser.
B.Adding the UET Tag Helper browser extension into the Safari browser.
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C.Adding the UET Tag Helper browser extension into the Edge browser.
D.Adding the UET Tag Helper browser extension in to the Chrome browser.
30. Responsive Search Ads can be imported from your Google Ads campaign.
A.True
B.False
31. Saskia is running a search campaign for a major retailer and is writing ad copy.
With remarketing, Saskia has the ability to show previous website visitors different ad
copy to other people.
A.True
B.False
32.. Which of the following is true about Universal Event Tracking (UET)?
B.The UET tag records customer behavior on your website to send to Microsoft
Advertising.
C.You need to have 1 UET tag for conversion tracking, and a different UET tag for
remarketing.
D.It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
33. Hitesh wants to see the number of impressions for each headline and description
combination for his Responsive Search Ad (RSA). What type of report should Hitesh
run?
B.Asset report
C.Targeting report
D.Performance report
34.. What should you know before importing a file in Microsoft Advertising Editor?
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D.You ensure that the file is closed.
A.Expanded Text Ad
B.Expanded Type Ad
C.Exact Type Ad
D.Exact Text Ad
36. You can use the Google Import feature to import an in-market audience to your
campaign.
A.True
B.False
37. Willow Sporting Goods are concerned that a lot of their ads are being blocked from
showing. They believe this is due to keywords that have been set up to prevent ads from
being triggered by a certain word or phrase. Which report should they run?
39. Which of the following payment methods are allowed if using a post-pay threshold?
A.Debit card
B.Check
C.Credit card
D.PayPal
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40. Yani is creating a search campaign and is choosing an automated bid strategy. The
aim is to ensure an average spend to get a customer to take action on their website over
30 days is less than $10. Which bid strategy should Yani choose?
B.Maximize conversions
A.The number of times an ad has been displayed on the search engine results page.
C.The number of times an ad has not been displayed on the search engine results page.
42. What are the words or phrases a user types into a search box referred to as?
A.An impression
B.A query
C.A click
D.A keyword
43. Gail’s Gifts is choosing an automated bidding strategy. They want to have
confidence that their bids are driving as much traffic to their website as possible while
staying within their budget. Which bid strategy should they choose?
A.Maximum conversions
D.Maximize clicks
B.Callout ad extensions highlight deals for holidays and other special occasions.
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C.Callout ad extensions list multiple categories of products or features with unique clickable
links to each of these offerings.
45. Contoso Hotels wants to ensure that excessive spend on one campaign does not take
budget from other campaigns. Which budget type should they select?
47. Broad match keywords have the most potential for high impressions.
A.True
B.False
49. To pay with monthly invoicing, you will need to have a live insertion order set up.
A.True
B.False
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50. Contoso Foods wants to track each time a searcher who has clicked on their ad
watches a video on their site as a conversion. Which Microsoft Advertising feature do
they need to implement?
B.Offline conversions
D.App installs
51. Dynamic Search Ads automatically target relevant search queries based on the
content of your website, and are dynamically created to respond to these search queries.
A.True
B.False
52. Maria-Jose wants to run a report to see impressions, impression percentage, and
impression percentage lost to budget and lost to bid. Which report should Maria-Jose
run?
A.Click-through register
B.Click-through rate
C.Click-to register
D.Click-through results
54. Contoso Shoes’ campaign reached its budget limit for the day, so it has been
automatically paused. What could Contoso Shoes do to make its ads go live again?
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D.Raise its bids
B.An extra non-clickable snippet of text that highlights your website’s products or offers
C.A phone number that is not associated with a particular location, but is appropriate for all
locations where your ads display
D.Additional links in your ads that take customers to specific pages on your website
56. Leo’s online store wants to set up remarketing for its search campaigns. In what
order should steps be taken to achieve this?
57. Gregory wants to set up billing information in a new account. Gregory can use
Google Import to copy this over from his Google Ads account.
A.True
B.False
58. What is the membership duration range an advertiser can specify when creating a
Dynamic Remarketing list?
A.1 to 14 days
B.1 to 60 days
C.1 to 90 days
59. Ravleen wants to run a report to see financial documents, including invoices and
credit memos. Which report should Ravleen run?
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60. What are the ways in which you can import your Google Ads search campaign data?
A.Importing a file
61. The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
A.True
B.False
62. What is the correct order of hierarchy in the Microsoft Advertising account
structure?
A.Manager Account
B.Account
C.Campaign
D.Ad Group
63. How many Universal Event Tracking (UET) tags are needed per advertiser website?
B.2 UET tags – One for remarketing and one for conversion tracking.
A.True
B.False
65. Emily is creating a campaign for a large insurance company’s auto insurance and is
choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-
driven bidding to get as many online purchases as possible. Which bid strategy should
Emily choose?
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A.Target cost per action
C.Maximize conversions
66. Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as
‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option
should it select?
A.Phrase match
B.Modifier match
C.Broad match
D.Exact match
67. Contoso Desserts is new to Microsoft Advertising and wants to implement conversion
tracking. What is the first step?
68. When you are testing your Responsive Search Ad (RSA), which of the following is
recommended?
A.It is a tool that allows you to make changes to multiple Microsoft Advertising
accounts.
C.It is a tool that allows you to make bulk changes to your campaigns.
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D.It is a tool that allows you to create new campaigns within your account or accounts.
70. Campaigns are the lowest level in the account structure hierarchy.
A.True
B.False
71. Gaby is marketing luxury vacations and notices ads are being triggered by queries
for ‘cheap vacations’. What should Gaby do to prevent this?
72. Anna notices one device type performing poorly. What is the maximum negative bid
adjustment Anna can use for a device?
A.-9%
B.-90%
C.-100%
D.-10%
73. Which of the following is the default bid strategy when creating a new campaign?
B.Maximum conversions
74. Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a
user searches either of the individual words in any order, or words related to Cat or
Snaxxx. Which match option should they choose?
A.Broad match
B.Phrase match
C.Exact match
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D.Modifier match
A.True
B.False
76. Which levels can you apply website exclusions for the Microsoft Search Partner
Network?
B.Account level
C.Campaign level
D.Keyword level
77. Unless you choose to opt-in, your campaign will be automatically opted-out of
Microsoft Search Partner traffic.
A.True
B.False
78. Contoso Clothing is new to Microsoft Advertising and wants to track how many
people buy a shirt online after clicking on their ad. What feature must they implement?
A.Conversion tracking
B.Audience targeting
C.Remarketing audiences
B.Ensure ads for that product are shown again to the buyer.
D.Require customized universal event tracking set up correctly for that product.
80. What are some reasons why you would use page feeds for dynamic search ads?
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B.To prevent the labeling and targeting of specific URLs.
81. Tailspin Fences and Gates Inc. does not want its ad to display when a customer
searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill
Gates’, which Microsoft Advertising option should they select?
A.Audience targeting
B.Broad match
C.Negative keyword
82. Javier is interested in the performance of individual sites on the Microsoft Search
Partner Network for his campaigns. What level of transparency can Javier get with
Microsoft Advertising reporting?
B.No transparency into the sites where his ads are serving.
D.Full transparency into every site where his ads are serving.
83. A bid is the maximum amount an advertiser is willing to pay for a click.
A.True
B.False
84. The words or phrases a user types into a search box are often referred to as:
A.Impression
B.Question
C.Search Query
85. What an advertiser defines as a sale – could be a sign up or a purchase is known as:
A.Impression
B.Click
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C.CTR
D.Conversion
A.Impression
B.Click
C.CTR
D.Conversion
88. What is it called when a user clicks through to an advertiser’s website from a
sponsored search listing?
A.Impression
B.Click
C.Conversion Rate
D.Conversion
89. How many sales an advertiser is getting per number of clicks is known as:
A.Impression
B.Click
C.Conversion Rate
D.Conversion
A.They install themselves on your computer to deliver advertising. They are adware.
B.They index web pages for the search engines. They are a kind of database software.
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C.They follow links on the web and send back information on web page contents to
search engines.
D.They are software that search engines use to find and deliver the results of queries.
91. Paid search follows a Pay Per Click, or PPC, advertising model. Using this system,
an advertiser only pays when a consumer clicks on their delivered ad.
A.True
BFalse
92. Phuong wants to see details of which queries have been triggering the ads in a
campaign that has been running for a few weeks. Which report should Phuong run?
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