Introduction

DMart was started by Mr. Radhakishan Damani and his family to address the growing needs
of the Indian family. From the launch of its first store in Powai in 2002, DMart today has a
well-established presence in 306 locations across Maharashtra, Gujarat, Andhra Pradesh,
Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and
Rajasthan.

DMart is a departmental store chain in India that operates a chain of physical stores and an
online platform. The company’s business model is based on providing a wide range of
products at competitive prices to attract price-sensitive customers. The company sources
products directly from manufacturers and maintains low overhead costs. DMart’s business
model has made the company grow exponentially and become the most profitable
supermarket chain in India. The company’s mission is to be the low-priced retailer in its area
of operation.
DMart’s product mix comprises everyday use products for its customers, which are
categorized as Foods, Non-Foods (FMCG), General Merchandise & Apparel. DMart focuses
on providing a wide variety of products in a single store and providing a clean, organized,
and customer-friendly shopping experience

Here are some of the reasons why DMart is so popular:

 Low prices: DMart is known for its low prices on a wide variety of products. This is due to the
company's efficient supply chain and its focus on value-added products.
 Wide selection: DMart has a wide selection of products, including groceries, household items,
electronics, and apparel. This makes it a one-stop shop for many shoppers.
 Convenient location: DMart stores are typically located in high-traffic areas and are open late.
This makes it easy for shoppers to get the products they need, when they need them.
 Excellent customer service: DMart employees are known for their friendly and helpful attitude.
This makes shopping at DMart a pleasant experience.

Different departments and their lay out