Velo Marketing Strategy Survey for Academic Research

Section 1: Strategy Evaluation

1.1. How would you assess the effectiveness of Velo's current marketing
strategies in the Pakistani market?

1.2. In your opinion, what key elements of our marketing strategy have
contributed the most to Velo's success in Pakistan?

Section 2: Competitive Positioning

2.1. Are there specific strategies or tactics you believe have been
particularly effective in maintaining a competitive edge?

Section 3: Target Audience and Segmentation

3.1. How well-defined and accurate do you think our target audience and
segmentation strategies are in Pakistan?

3.2. Are there specific demographics or market segments that you think
warrant more focused attention in our marketing efforts?

Section 4: Marketing Channels and Mix

4.1. From your experience, which marketing channels have proven to be the
most effective for Velo in reaching the Pakistani audience?

4.2. Are there any emerging channels or untapped opportunities you believe
we should explore for future marketing campaigns?
Section 5: Campaign Performance and Metrics

5.1. How does the marketing team measure the success of campaigns in
Pakistan? Are there specific metrics that are prioritized?

Section 6: Challenges and Opportunities

6.1. What challenges do you encounter in implementing effective marketing

strategies for Velo in Pakistan?

Your participation in this survey is immensely appreciated, and all responses

will be kept confidential. Thank you for your time and valuable insights.

Best regards,

Syeda Zubda Sajid

NUML Rwl

Syeda 窗体顶端

窗体底端