FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1/26

The online opportunity

Question 1
The increased use of the Internet presents a lot of potential for which types of businesses?
All businesses
Well done, that's correct! As a business it's best to be where the people are, and they're
mostly online. This increased use of the Internet presents potential for all business types, so
long as they can find where their audience sits online.

Question 2
Taking a business online can involve many different steps. When starting out, which activity
could be a part of this process?
Creating a business listing in online local directories
That's right, great work! When going digital, the business's objectives, goals and audience
dictate which online channels are best suited to them. Whether that's having their own
website, using social media or appearing in local business directories.

Question 3
Which of the following is the easiest way for visitors to learn about a business while visiting a
website?
Browsing your product pages and reviewing the Frequently Asked Questions page
Well done, that's correct! Well-designed product pages and FAQs dedicated to business
products and services are a great way for consumers to get to know a brand.

Question 4
What is a key benefit of having an online presence for a business?
Being visible when people search for a business like yours
That's right, great work! Having an online presence for a business is a good idea for a number
of reasons, but being there when people search for businesses like yours is a key benefit of
going digital.