PROJECT REPORT ON DAEWOO EXPRESS TRANSPORT COMPANY

FUNDAMENTALS OF MANAGEMENT

Project Report Submitted by

Ayesha Ali Khan 922128

Maryam 922129
M. Irsam 922130

Submitted to

Mr. Rao Akmal

 ABSTRACT

Management is the act of getting people together to accomplish desired goals and objectives
using available resources efficiently and effectively. Since organizations can be viewed as
systems, management can also be defined as human action, including design, to facilitate the
production of useful outcomes from a system.

We have given a project to study the management system of the Daewoo Express transport
company. So, we visited their office and made our quarries in front of them and they reply us in a
very professional manner, we made a report on their management system including SWOT
analysis, competitor analysis, marketing, monitoring systems, HR policies etc. Pakistan’s current
population is approximately 204 million whereas the condition of transportation is not much
satisfactory. However during the past few years there have been good improvements but yet not
enough. Daewoo express bus service is playing a very important and unique role in the overall
transportation sector of Pakistan with the help of their management system.

2|Page
 Contents
1. Introduction..................................................................................................................................6
2. Vision Statement..........................................................................................................................7
3. Mission Statement.......................................................................................................................7
3.1 Investment..................................................................................................................................7
4. Services........................................................................................................................................8
4.1 Express Bus Service...............................................................................................................8
4.2 City Bus service.....................................................................................................................9
4.3 Daewoo Express Cargo service............................................................................................10
4.4 Daewoo Miles Card.............................................................................................................10
5. Business Environment and Culture...........................................................................................11
5.1 Cultural Factors....................................................................................................................11
5.2 Social Factors.......................................................................................................................11
5.3 Personal Factors...................................................................................................................12
5.4 Psychological Factors..........................................................................................................12
6. Management levels....................................................................................................................12
6.1 Top level Managers..............................................................................................................12
6.2 Middle level Managers.........................................................................................................13
6.3 First level Managers.............................................................................................................14
7. Departments in Daewoo Express...............................................................................................14
8. Managerial ethics.......................................................................................................................14
8.1 Level or stage of moral development...................................................................................14
8.2 Individual characteristics.....................................................................................................15
9. Daewoo Express Social Responsibility.....................................................................................15
10. Organization Structure.............................................................................................................15
11. Organizational Culture.............................................................................................................16
11.1 Motivational Factors..........................................................................................................16
11.2 Human Resource................................................................................................................17
11.3 Job Security........................................................................................................................18
11.4 Favoritism / Discrimination...............................................................................................18
11.5 Learning and Development................................................................................................18
11.6 Performance Appraisal.......................................................................................................18

3|Page
 11.7 Rewards/ Bonuses..............................................................................................................18
11.8 Work Ethics........................................................................................................................19
11.9 Communication Process.....................................................................................................19
11.10 Span of control:................................................................................................................19
11.11 Decentralization:..............................................................................................................19
11.12 Decision Making:.............................................................................................................19
12. Customer Perceived Value (CPV)...........................................................................................19
13. Internal Marketing...................................................................................................................20
14. Daewoo Express Controlling Activities..................................................................................20
15. SWOT ANALYSIS.................................................................................................................20
15.1 Strength..............................................................................................................................21
15.2 Weakness...........................................................................................................................21
15.3 Opportunities......................................................................................................................21
15.4 Threats................................................................................................................................21
16. Customer Relation Management (CRM).................................................................................22
16.1 The CRM Desk..................................................................................................................23
16.2 Major Fault in the CRM Concept......................................................................................23
17. Competitors Analysis...............................................................................................................23
17.1 Competitive Edge...............................................................................................................24
17.2 Operational Excellence......................................................................................................24
19. Fact Sheet.................................................................................................................................25
20. Difference between what we read and what we see there.......................................................25
21. Conclusion...............................................................................................................................27
22. Reference.................................................................................................................................28

4|Page
1. Introduction

Daewoo is the first and the biggest foreign investment Company with an advanced and organized
transport system in Pakistan. It is the only transport company to have nationwide network with
various international trade links. Being a transport service provider the company owns a large
fleet of buses, Technically Advanced Workshops to maintain the fleet for the safety of the
passengers, state of the art terminals, training institutes for drivers and mechanical staff.

Daewoo has been rendering transport facilities for the last 15 years to the people of Pakistan and
appreciated by the masses simultaneously highly praised by the Governments of Pakistan as well
as Korea for its consistent success. Media of both the countries often express appreciation for the
revolutionary accomplishment of the Company in transport sector, through various channels
Daewoo Pakistan Motorway Service Limited (DPMSL) is pioneer in business of Motorway
Services in Pakistan. DPMSL is trend setter in adding memorable experience of comfort and
energizing break in commuters’ journey, with ample choice of products, great value for money,
and simply the great services.

Daewoo Pakistan Motorway Service Limited (DPMSL) was established after signing Concession
Agreement with National Highway Authority (NHA) on September 10th, 1997. In order to
facilitate the commuters while travelling on motorway ten up-to-the-mark Motorway Service
Areas (MSAs) were established by Daewoo, on BOT (Build, Operate and Transfer) basis, along
the Lahore-Islamabad Motorway.

5|Page
DPMSL aim is to provide the general public of Pakistan with best possible services at single
place. The public service facilities include the spacious parking lots, contented Mosques, fully
equipped 24 hours working vehicle break down facilities ( Tire shops and workshops), cleaned &
hygienic wash rooms, CNG and fuel stations. The business mix facilities consist of continentals
and fast food international chains, small convenient shops and big shopping Marts, flowers &
horticultures and many more in process. Focusing on commuters’ satisfaction is their company's
crucial strategy for achieving competitive advantage, they make no compromise on quality and
always keep on striving to anticipate commuters needs and operate their business with what they
call “one foot in today and one foot in tomorrow.” This means they operate their current projects
with excellence, while at the same time offer growing and ever-escalating business opportunities
for local entrepreneur, who seek dignified, neat and tidy trading ventures along the gorgeous
Motorway, so that they can delight their commuters with up-to-date services in long run.

2. Vision Statement

“To be the superlative business institution in Pakistan & achieve market recognition by
delighting commuters’ with quality services as well as the range of product offerings at modern
state of the art Motorway Service Areas.”

3. Mission Statement

An organizational environment that fosters professionalism, motivation & quality by adopting

our core values & services. As Daewoo has a name all over the world due to interest in
automobiles, consumer goods, financial and securities, construction, engineering and trade
sector, Daewoo is working for the last thirty years and their motto is “from tile till ship”.
Daewoo, a top Korean company, emerged in Pakistan in 1993, when it sorts $1 billion in Lahore-
Islamabad Motorway Project which was highly political in nature. Though it discouraged in
getting more projects but with the reelection of Nawaz sharif government, Daewoo has come
with its renewed commitments in taking part in development related activities

3.1 Investment

To commence its business on January 12, 1998, after obtaining certificate for commencement of
business from registrar of companies, Lahore, the company has planned an initial equity
investment of US $ 1 million. The total cost of the project has been estimated at $ 6.526 million,
6|Page
which the company proposes to finance, by equity investment of $ 5.095 million and by loan
arrangements of $ 1.431 million. In this project, as well, Daewoo wants 100% equity in the
project instead of 60% allowed.

4. Services

4.1 Express Bus Service

Daewoo Express Bus Service is a main operation of the company. The company provides long-
distance time-efficient bus services to all major cities within Pakistan. With its headquarters in
Lahore the company operates its service from 31 cities in Pakistan covering more than 40
destinations extending almost to the entire Punjab, Sindh and NWFP. They provides direct
competition against airlines as well as the rail network. There is also shuttle/drop off service that
runs off the main express buses to allow passengers hassle-free travel to their neighborhood.
Recently, Daewoo expanded its service to okara cant, Hyderabad city and many more connecting
them with a lot of cities.

7|Page
4.2 City Bus service

Daewoo City Bus was the first environmental and technological revolution in the urban transport
sector within Pakistan. The buses were introduced with more advanced and powerful engines
with TECHO Monitoring Systems in 1999. Moreover provision of air conditioning,
announcement system and stopping signals were introduced. Since 1998, the city bus service has
been operating four routes are being operated within the city covering all the localities while one
Sub-Urban Route is being operated for Sheikhupura.

8|Page
4.3 Daewoo Express Cargo service

Daewoo Express's cargo services are set up adjacent to all terminals and function 24 hours a day,
providing safe and quick dispatch and delivery of cargo consignments. The cargo volume has
over the years been increasing more rapidly than the expansions of the bus passenger operations.

4.4 Daewoo Miles Card

The latest addition to the marketing strategy of Daewoo Express Pakistan is the Daewoo miles card.
This is the perfect concept for building a stronger customer relation. This concept has been in action
in many other companies like PIA or Chen One which is to provide a smartcard which accumulates

9|Page
bonus points on every time you buy the product or use the service and after significant points you can
use these points in form of discounts and privileges. In this way, the more you will travel with
Daewoo Express; you will collect more loyalty points. This is a very big step ahead by the company in
terms of building a strong Customer Relationship. The procedure is very simple. The customer has to
collect an application form from the nearest Daewoo Cargo office or Daewoo Terminal and fill in the
details. A small application fee is attached along with and deposited. The customer can later receive
his/her Daewoo Miles Card from the Daewoo CRM Desk or it is spontaneously posted to the
applicant

5. Business Environment and Culture

5.1 Cultural Factors

Culture is a set of values, perceptions, wants, behavior learned by a member of society from
family. Culture is a most basic cause of a person wants and behavior. We observed that in
Pakistan, the culture doesn't affect mostly on the service of Daewoo buses. And the company has
not faced the many problems to establish in this culture. Now the Daewoo Company is trying to
start their services in many cities of Pakistan in order to make the service common in between
the people to make its access and to increase their customers all over the Pakistan.

5.2 Social Factors

A consumer behavior also is influenced by social factors, such as the consumer's small groups,
family, and social roles and status. In Daewoo buses, we have observed that upper and middle
class people travel more than the lower class. Because they want to save their time as well as to

10 | P a g e
avail the maximum facilities, which are provided by Daewoo buses like air conditions, videos
and the hosting facilities etc.

5.3 Personal Factors

Daewoo Express A buyer's decisions are also influenced by personal characteristics such as the
buyer's age and life-cycle stage, occupation, economic situations, life styles and personality and
self-concept. The Daewoo Company’s services may be affected greatly by the personal factors of
people. If the life styles are like in Islamabad, they like mostly to travel by the Daewoo bus
services instead of the people living in the small towns of the Pakistan. And there are many other
personal factors like people of high income, who don't take it much serious to travel this costly
service of Daewoo buses.

5.4 Psychological Factors

A person buying choices are further influence by four major psychological factors, motivation,
perceptions, learning and beliefs and attitudes. In Pakistan, the most people think that the costly
things/services are good and the cheaper things/services doesn't satisfy their psyche. So as it is
the advantage to the Daewoo to have their maximum customers. Passengers like the hosting
facility provided in Daewoo buses very much.

6. Management levels

Daewoo Express Pakistan is headed by chief executive officer Mr. Shaheryar Chishty, He is
CEO of Asiapak Investments, an investment holding company which controls variety of
businesses in mining, transportation, logistics and real estate. Mr. Chishty was until recently the
Global Head of Industrials Investment Banking at Nomura International. Previously, he worked
at Citigroup for over 12 years. After chief executive. Mr. Faisal Ahmed Siddiqui is the President
of Daewoo Express Pakistan. He Joined the Company in 2011, he is a graduate from the
Wharton School at the University of Pennsylvania and has an MBA from the prestigious
Colombia Business School. He has 12 years of financial services experience in New York. While
Mr. Munawar saeed is General Manager of the company.

6.1 Top level Managers

Top level managers are also called senior management or executives. These individuals are at the top
one or two levels in an organization and hold titles such as chief executive officer, chief financial

11 | P a g e
officer, chief operational officer, chief information officer, and chairperson of the board, president,
vice president and corporate head. Often, a set of these managers will constitute the top management
team, which is composed of the CEO, the COO and other department heads. Top level managers
make decisions affecting the entirety of the firm. Top managers do not direct the day to day activities
of the firm; rather, they set goals for the organization and direct the company to achieve them. Top
managers are ultimately responsible for the performance of the organization, and often, these
managers have very visible jobs. Top managers in most organizations have a great deal of
managerial experience and have moved up through the ranks of management within the company or
in another firm.

6.2 Middle level Managers

Middle level manager or middle managers are those in the levels below top managers. Middle
managers’ job titles include general manager, plant manager, regional manager, and divisional
manager. Middle level manager are responsible for carrying out the goals set by top
management. They do so by setting goals for their departments and other business units, Middle
managers can motivate and assist first-line managers to achieve business objectives. Middle
managers may also communicate upward, by offering suggestions and feedback to top managers.
Because middle managers are more involved in the day-to-day workings of the company, they
may provide valuable information to top managers to help improve the organization’s bottom
line.

12 | P a g e
6.3 First level Managers

First level managers are also called first line managers or supervisor, department manager,
foreperson, crew leader, Store manager. First-line managers are responsible for the daily
management of line workers the employees who actually produce the product or offer the
service. There are first line managers in every work unit in the organization.

Although first level managers typically do not set goals for the organization, they have a very
strong influence on the company. These are the managers that most employees interact with on a
daily basis, and if the managers perform poorly, employees may also perform poorly, may lack
motivation, or may leave the company.

7. Departments in Daewoo Express

The Company has many departments like:

• Operation
• Finance
• Admin
• HR
• Training
• Workshop
• Cargo
• Logistics etc.

8. Managerial ethics

Principles, values, and beliefs that define what is right and wrong decision and behavior. These are
some factors that determine ethical and unethical behavior:

8.1 Level or stage of moral development

The ethics that impressively hits to the company’s environment in positive and negative way.
The company conduct workshops for their employees through which they are enhanced and they
improve their performance.

13 | P a g e
8.2 Individual characteristics

Individual characteristics are much more important for the organization through its productivity.
It mostly depends on the employee’s individual behavior.

9. Daewoo Express Social Responsibility

Daewoo Express’ intention is to provide their employees and subcontractor drivers with a safe
and rewarding workplace in which they feel part of a dynamic and growing business. This
includes support and a genuine career path for all employees. Their business is actively involved
in maintaining appropriate levels of occupational health and safety standards whilst obeying all
local and federal laws. The Organization is also considering about the environment and general
public safety. Daewoo is a transportation company so the need professional drivers that are have
healthy and sound knowledge about their route, driving ethics and their responsibility.

Daewoo is using heavy performance busses and the company is conscious about environment. It
is just like that they are hybrid that busses are still using busses which are exhaust and carbon
dioxide.

10. Organization Structure

The typically hierarchical arrangement of lines of authority, communications, rights and duties of
an organization. Organizational structure determines how the roles, power and responsibilities
are assigned, controlled, and coordinated, and how information flows between the different
levels of management, a structure depends on the organization's objectives and strategy. In a
centralized structure, the top layer of management has most of the decision making power and
has tight control over departments and divisions. In a decentralized structure, the decision
making power is distributed and the departments and divisions may have different degrees of
independence.

Organizational structure of Daewoo is much more co-operative with the customer as well as with the
work staff. They listen to the employees and gets important feedback to make their policies.
Daewoo Express is much more conscious about their time and there in and out. The organization’s
plus point is the time conscious and it is very strict in this issue.

14 | P a g e
11. Organizational Culture

11.1 Motivational Factors

Motivating employees to perform up to their potential is the key to maintaining a productive,

successful business. Ways in which you can motivate employees by interaction, talk to your
employees regularly, recognition & appreciation, a job well done is be appreciated and encouraged,
15 | P a g e
Pay them right means, pay the employees for what they are worth and they will be happy to work and
give the employees new and interesting challenges to keep them stimulated and learning.

11.2 Human Resource

Mission statement of HR department “We live by our core values every day - Trust, Teamwork,
Integrity - and work towards creating value for all of our stakeholders. Our employees are the
lifeline of this business and Daewoo takes great pride on the dedication and customer orientation
of all its employees.”

The company employs:

• Drivers
• Female Hostess
• On Route Security Personal
• Managerial and Administrative staff
• Mechanics
• Terminal Organizers
• Sanitary Workers
Daewoo Express Bus Service considers Human Resource as the most vital asset of company.
Recruitment process is highly competitive, challenging and technical. Management training is
imparted with high standards, and inductees are monitored from each and every aspect.
Information and grooming sessions are held regularly. Daewoo also takes pride in participating
in public awareness campaigns.

The company selects eligible drivers and on route hosts from all the cities Daewoo Connects.
Local staff is hired for the terminals and the workshops. Daewoo has a much attractive payroll as
compared to the other transport companies. All of Daewoo’s staff including drivers is paid well.
The drivers and hosts are selected on minimum academic criteria as well. The policies of HR are
clear to the employees. Daewoo Pakistan conducts training session to enrich the employee
knowledge about the policy and procedure.

11.3 Job Security

Due to global slump in general and particularly in Pakistan Daewoo Pakistan also invited
downsizing therefore the employees always feel insecure regarding Job security. Proper and right
information on time always courage employees and announcement of effective policies and

16 | P a g e
procedure motivates employee regarding their jobs and management must give proper attention
to grapevine for enabling to reduce further misconceptions.

11.4 Favoritism / Discrimination

As like it become culture of organization to change the norms by higher level and give undue
advantages to personal liking employee which frequently discourage other potential employees,
as one employee wearing the jeans in routine days and someone bestowed with higher increment
unless he doesn’t complete his own description of work and no steps taken on coming late and
absenteeism. Employees always seek justice of work and hopes for better results and norms must
be followed by all levels and rules and regulations must be implemented meticulously for the
satisfaction of employees as job satisfaction is very necessary.

11.5 Learning and Development

Training tends to be done for current job, aims to improve efficiency. Keeps the employee up to
date with changes in the field, can be external or ‘in-house’. Daewoo Pakistan also give
awareness for importance of training, however they have already taken many steps for that and
introduced in-house trainings, which is still not up to the desired level and needs much
improvement.

11.6 Performance Appraisal

To check the performance of the employees we are giving them a short term targets. And when
they complete that target in time then we give them a bonuses. In this way we also achieve our
goals and fulfill the target at time. Employees after taking the bonus also work hard and happily
this is good thing to motivate them.

11.7 Rewards/ Bonuses

Company’s provide bonuses to employees on EID Festivals however due to global crises and
loses, Daewoo Pakistan is unable to provide the same to the staff, which increases de-motivation
in employees and no steps shown for the motivation of extraordinary performer. As all people
aware about the market however some important announcements/ emails always encourage
employees and some special announcements / policies should be announced for outstanding
performer as to differentiate between them. There are various other factors which motivate the

17 | P a g e
employees such as Takaful coverage, detailed leave structure, compensation and other HR
benefits.

11.8 Work Ethics

The company success based on the high quality copper wire our customers are committed with
the organization because our organization deliver their products to customers on time. We will
strive continuously for the further improvement in our Services, process and system, along with
the betterment of our employees because this is our value.

11.9 Communication Process

There is an open environment in the Daewoo which allows the employees to communicate with
each other. Before making the decisions the top level managers discuss it with their supervisor or
employees. The organization allows the employees that anyone of them can meet the general
manager and Owner of the company if he is facing any kind of difficulty. The organization
conducts meetings with their employees to inform them about new information, or complaints
from customers or for lunching new product/service.

11.10 Span of control:

Span of control is narrow. There are less people under one person in the organization. Because it also
controls regional basis teams.

11.11 Decentralization:

Not Only the CEO takes the decisions but also gets feedback from employees and public also.
Every man in the organization follows the decisions of Management.

11.12 Decision Making:

The process of decision making is held in organization both by centralization process and
decentralization. The decision making in Daewoo is held by Management of the company

12. Customer Perceived Value (CPV)

A common question which pops up in the minds of many of us is that either Daewoo will be able
to sustain its customers or will it finally lose due to the cost difference. This brings forth a new
concept. This is the concept of CPV (Customer Perceived Value). Every customer has a
satisfaction level and this level is what all companies strive to attain. Very similar is the concept

18 | P a g e
of CPV. The Customer Perceived Value is the analysis of the benefits and the costs of a product
in comparison to the other available options.

In the case of Daewoo Express, the company has been successful in establishing a positive CPV.
Customers prefer using Daewoo Express even if it’s expensive than the others because the benefits
of travelling with Daewoo outweigh the extra cost.

13. Internal Marketing

Daewoo Express also uses the concept of Internal Marketing to strengthen its brand image. The
employees are treated well and trained. Such employees are valuable assets to any company.
These members of the organization promote the brand in a positive way. Daewoo adds a small
segment in which the company itself is advertised as a part of the visual entertainment. Lunch
boxes and headphones are branded with the company name.

14. Daewoo Express Controlling Activities

The process of controlling takes place in Daewoo is through CCTV cameras. The cameras are
from entrance side to the production area every employee is controlling by observing through
these cameras. At every department in the organization there are guards whose duty is to observe
any misconduct in the organization. The supervisors of every department control the employees
and one special person whose duty is only to observe any unethical practice. Punishment If any
employee caught in unethical practice he must be punished by the organization first he is threaten
by the organization and in the second option the organization deducts its salary.

15. SWOT ANALYSIS

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to

evaluate a company's competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths
and weaknesses of an organization, its initiatives, or an industry. The organization needs to keep
the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on
reallife contexts. Companies should use it as a guide and not necessarily as a prescription. Swot
analysis of Daewoo express is as follow:

19 | P a g e
15.1 Strength

As strength describe what an organization excels at and what separates it from the competition: a
strong brand, loyal customer base, a strong balance sheet, unique technology, and so on.
Following are the main strength for daewoo express:

• Brand name
• Unique service
• State of the art equipment  Professional management
• Traveler satisfaction
• Extensive employee training program
15.2 Weakness

Weakness stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: a weak brand, higher-than-average turnover,
high levels of debt, an inadequate supply chain, or lack of capital. So weakness in daewoo
express are as follow:

• Lack of an extensive transport network

• Overcrowding of vehicles
• Insufficient marketing intelligence
15.3 Opportunities

Refer to favorable external factors that could give an organization a competitive advantage. For
example, if a country cuts tariffs, a car manufacturer can export its cars into a new market,
increasing sales and market share. Opportunities for daewoo express are:

• More busses, routes and a large network of transport.

• Better management of available resources
• Innovative marketing
15.4 Threats

Refer to factors that have the potential to harm an organization. For example, a drought is a threat
to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats
include things like rising costs for materials, increasing competition, tight labor supply and so on.

Some common threats of daewoo express company are listed under:

20 | P a g e
 • Well established competitors
• Government policies
• Fluctuation in fuel prices
• Upcoming companies
• Intensive disturbance on the roads
• Sometimes, non-availability of spare parts

16. Customer Relation Management (CRM)

Daewoo Express is a company which has successfully implemented the CRM concept in
Pakistan. CRM is a term which basically defines the concept of providing value to the customers
and striving to keep the customer over a longer period of time. This concept constitutes the
concept of CLV
(Customer Lifetime Value). Daewoo express does all this successfully. They start from the basics by
making a feedback form available in every bus for the customers. This helps in getting to know if the
customers are unhappy with something and to know what they like the most.

21 | P a g e
16.1 The CRM Desk

A physical CRM desk also exists. All daewoo terminals have an office. This office is home to the
Terminal manager, Admin officer and the CRM expert. The CRM basically deals with all
positive and negative cases related to the customers present at the Daewoo Terminal. The
feedback forms available in the buses are to be reported back to this officer’s desk, which then
starts the job of analyzing them and finding out the positives and features that the customers
liked the most. After this comes the task of filtering out complaints and taking appropriate steps
to eradicate them.

16.2 Major Fault in the CRM Concept

Whereas Daewoo has mostly been able to apply the CRM concept successfully, they have been
missing a very important part. This part is the establishment of a working IS (Information
System). No matter how frequent a customer one is. You have to fill in the details again for
every booking you make. The information for every customer should be saved and when a call is
made from the same number, the representative only has to confirm the details.

Such IS are working in other companies in Pakistan. Companies like Pizza hut have your information
saved with them. When you call them, they know your name, they know your address.

The addition of Daewoo Miles Card now might add the IS factor as well to Daewoo Express.

17. Competitors Analysis

Daewoo Express presented a new dimension to the transportation business in Pakistan. It totally
revolutionized the road transport in the country. The one word to explain this big change was
“Luxury “.The company claimed and claims to be the leaders in using the world’s most luxurious
buses. Before the advent of Daewoo Express in Pakistan, public road transport was only related
to lower middle social class of people. The people belonging to the upper tiers of the society
could never imagine using public buses for long distance travelling. They would use their
personal cars, hire taxis or prefer paying the extra buck to use air transport.

Daewoo has changed the concept. It gave birth to other companies also in the race to provide quality
transport service. On the top of the list is Faisal Movers. Other companies such as Niazi coaches were
no longer a match. Daewoo Express is expensive when compared to all its competitors in the road
transport business

22 | P a g e
17.1 Competitive Edge
• 24/7 Support services are provided at the terminals
• Daewoo provides long-distance time-efficient services
• High tech security measures are taken for passengers
• The foremost quality of Daewoo is the reliability
• Daewoo considers punctuality its pride

17.2 Operational Excellence

• Revenue per Bus has shown consistent growth
• Luggage Handling is provided by Daewoo
• 24/7 Passenger Bus and Liner Tracking system
• Online Booking System
• Onboard multiple entertainment system

18. Major Risks

• High oil prices can increase operational cost, as in the short run it cannot be passed onto
passengers
• Increased competition in transport industry will result in loss of market share
• Failure to comply with timeline of new projects will hurt the brand name and key performance
indicators
• Day-to day issues that transport companies are confronted with may lead to bad brand image
• Any increase in toll tax on highway and motorway or token value will increase expenses
• Increase in import duty for buses will increase the capex for the company

19. Difference between what we read and what we see there

As we know that, having a true passion for the business you are managing is very important for
your success. But passion over the long term. You need to understand business planning,
strategy, finance, and marketing. If you plan alone is not enough. You also need core business
skills to properly launch your organization and survive to hire people to help run things, you
need communication skills, leadership skills, human resource management skills and an
understanding of how to motivate and reward employees. You need a clear strategic vision for
the company and an ability to make informed management decisions based on research and

23 | P a g e
analysis of the market, the competition and any other internal or external forces that can impact
your business.

In short, starting and managing a business takes a great deal of business knowledge and experience.
Human resources are your company’s greatest asset and how you lead, motivate and inspire your
employees can have a huge impact on the success of your company. In People Management,
learn the key leadership and communication skills that you need to be a successful leader and
build a strong organization.

Next thing is important which we read is Strategy, How does your business compete in the industry?
How can you create a competitive advantage? Are you able to adapt to a changing business
environment? The ability to take a high-level, strategic view of a business is necessary to identify
opportunities and to stay ahead of external forces such as new competition and changing consumer
demand. In Strategic Management, you will learn how to develop a business strategy including
analyzing the competition and identifying ways that your business can gain a competitive edge.

The growth and maintenance of your business may require making major purchases, investments,
mergers and acquisitions and more. Smart financial planning and decision-making create value
for your organization and ensure its growth into the future. In Corporate Finance, learn the tools
and techniques managers use to manage capital and maximize the value of a business.

20. Conclusion

The daewoo express is well established transport company. They are doing everything in the
right direction. They know what they are doing. Daewoo have clearly defined goals and each of
their company members is working hard to achieve those goals. They should concentrate
improve their promotion services by advertising, mostly peoples are still unaware of their
services. Everyone is trying its perfect to become successful in the travelling market. There
services are excellent and supreme quality of daewoo has promise with their customers. We have
seen there a good management system which seems to be much effective for their employees
also.

Daewoo express have a capability to improves its standards and make more progress to capture a
pleasant reputation and large market shares, also they should expand their business for survival
in coming decades.

24 | P a g e
21. Reference

• https://daewoo.com.pk
• https://courses.lumenlearning.com/boundless-business/chapter/an-introduction-tomanagement/
• PMBOK The Body of Knowledge
• https://prezi.com/mh0jsrjzyunw/daewoo-express-pakistan/
• https://www.google.com/search?q=daewoo+express+cargo+service&rlz=1C1GCEU_enP
K821PK821&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj_s8SI0t7iAhUPMewKHf
uXCywQ_AUIECgB&biw=1366&bih=608#imgrc=oCBxwo4F-cSnIM:

25 | P a g e