BUILD CUSTOMER ENGAGEMENT- so bakit nga ba kailangan ibuild ang customer engagement its

because tataas ang customer loyalty, higher satisfaction levels, improved brand perception, and
ultimately, higher revenue and growth opportunities.

WHY DO WE NEED TO ENGAGE WITH OUR CUSTOMERS?

The better engaged they are, the longer you'll be able to retain them, and the more loyal they will be to
you.
-It is important that customers be satisfied, but it is also important to recognize that satisfaction alone
will not produce a loyal customer.

INSRUMENTAL COMMITMENT- Not only are they really satisfied, but they are incredibly satisfied. Every
demand, both known and unknown, has been satisfied. When a client senses

He or she is devoted if they believe that their bank offers the greatest services, the best products, the
best access, the best procedures, the lowest loan interest rates, and the best reputation.

RELATIONAL COMMITMENT- Often, these are employees who ‘ break the rules ’ or ‘ go the extra mile
’to completely satisfy customers. Clients may develop a strong attachment to a business because they
think its employees are superior to those of rivals depending features that the client finds significant.

VALUE-BASED COMMITMENT- Just as customers can take action against companies that they feel are in
beach of their values, they can also commit to companies that mirror with their values. Research
supports the claim that there is a hierarchical relationship from values, to attitudes, to purchase
intention, and ultimately tO purchase.