Definition -

Customer loyalty is an ongoing emotional positive relationship between a customer and a

business. It's what drives repeat purchases and prompts existing customers to choose your
company over a competitor offering similar benefits. One way to look at loyalty is in the
context of brand.
 Benefits of Loyalty -
• Retain more customers.
• Improve customers' purchase frequency.
• Increase customers' average order value.
• Acquire new customers.
• Boost customers' lifetime value.
• Loyalty can strengthen relationships
• Loyalty helps build trust
• Loyalty creates security.
• Loyalty makes you commit better.
• Loyalty returns good karma.
• Loyalty establishes good character.
Types of Loyalty -

work well to convert new

customers to repeat
customers.

keeps the customer invested

in your brand.
 How to build effective
customer loyalty strategies?

1. Focus on customer feedback

2. Provide great customer service
3. Engage your customers with personalization and innovation
4. Show appreciation - Nothing builds customer loyalty better than showing appreciation
through special offers, discounts, and exclusive perks. By giving customer loyalty
rewards, you showcase your gratitude and incentivize customers to repeat purchases.
5. Offer more than your competitors
 What is loyalty management?

Loyalty Management is a unified, cross-industry solution that

offers a host of features that enable you to plan and design loyalty
programs, manage members, and partners. You can also track
members' activities, reward members, and manage promotions.
 What is customer retention?

Customer retention definition: a company's ability to turn customers

into repeat buyers and prevent them from switching to a competitor.
Customer retention indicates whether your product and the quality of
your service please your existing customers.

Customer retention is the creation of brand loyalty that can result in repeat purchases.
 What is customer migration?

In marketing, customer migration refers to the shifting of customers from

one segment to the other.
A Customer Segment or a group of individuals is formed that allows the
company to identify and reach out to customers (current or potential) with
similar needs and expectations from the product or service.
 Management of Customer Retention
Customer retention management encompasses the actions you take to encourage your customers
to remain loyal to your brand over a long period of time.

Customer retention measures not only how successful a company is at acquiring new customers but
also how successful they are at satisfying existing customers. It also increases ROI, boosts loyalty,
and brings in new customers.

8 strategies to retain customers

• Offer omnichannel support to reach customers where they are. ...
• Respond to customer support queries quickly. ...
• Personalize support interactions. ...
• Incentivize loyalty. ...
• Offer a referral program. ...
• Create a positive experience for employees. ...
• Gather customer feedback often.
 Main drivers of
Customer Loyalty
Customer Loyalty
Ladder
Reference -

https://www.tidio.com/blog/customer-loyalty/