TOPIC:

CUSTOMER
LOYALTY WHEEL
PRESENTED TO: PRESENTED BY:
DR. RUTURAJ BABER ADITYA BHADORIYA
SATYAM SONI
CONTENT
INTRODUCTION
DEFINITION
TYPE OF LOYAL CUSTOMER
LOYALTY LADDER
WHEEL OF LOYALTY
WHAT CREATES CUSTOMER’S LOYALTY
HOW TO MAINTAIN CUSTOMER LOYALTY
IMPORTANCE
CONCLUSION
INTRODUCTION
Customer loyalty can be said to have occurred if people choose to use a
particular shop or buy one particular product, rather than use other
shops or buy products made by other
companies. Customers exhibit customer loyalty when they consistently
purchase a certain product or brand over an extended period of time.
DEFINITION
Customer loyalty is to transform a company's one-time customers into
regular customers. Customers should always return to their preferred
company and a strong sense of company loyalty prevents them from
changing to another brand or supplier.
LOYALTY LADDER
The loyalty ladder is a tool for marketing communicators. The idea is that
consumers can be moved along a continuum of loyalty using a number of
integrated marketing communications techniques (it is also referred to as a
branding ladder).
WHEEL OF LOYALTY
WHAT CREATES CUSTOMER’S
LOYALTY
Set up ways to communicate with your customers
Provide extra perks for your most loyal customers
Consider different payment plans
Provide great customer service
Don’t forget to smile
Give customers a reason to be loyal
HOW TO MAINTAIN
CUSTOMER LOYALTY
Improve Your Employee Professionalism
 Follow Up with Your Customers
 Improve Your Brand Quality
 Offer Customer Loyalty Programs
Personalize Your Marketing
Reward your customers. Send them a gift, provide them with a lead;
help them generate business.
IMPORTANCE
Customer Acquisition And Retention
Repeat Business
Reduce Marketing Cost
Forecast Accuracy
Improve Brand Image
Honest And Quality Feedback
CONCLUSION
Customer loyalty is an important factor to be considered in any
organization. A loyal customer will surely repeat the purchase of the
product over the long run. Another importance of Customer loyalty is
that it can be used to segment any market. In other words, the market
could be divided into groups according to the classification of the
customer loyalty.