Thaís Felix

Project Manager Marketing for SMBs

About me
Project Manager with 10+ years
experience in marketing projects
for business and products.
2020 - 2022
+ 90 activations

+ 45MM views in contents

through Meta and partner channels

Meta Brazil - Project Management

Brand nurture in Online marketing activations for SMBs + Partnership (B2B and Ecosystem) and + 3 p.p. increase in brand awareness (average)
cross functional & operational team & vendors & stakeholders Management

Goal: Nurture Meta for Business (Meta Boost) brand as a powerful partner for SMBs in Brazil, while + 20 partners activated in industry and SMB ecosystem
collaborating with key partners for SMB industry.

Partnership with Feira Preta, Aliança

Livre, Amstel, B2W, Mary Kay, Stone

Conectando Pequenos Negócios -

Quickbooks, Santander, Mercado

Online Activations in partnership

Events, educational content and

Underrepresented communities
online activations and business

Nacional LGBTI, Micro Rainbow

Partners: Nuvemshop, Intuit

Operation: Samba Studio
Partnership with SEBRAE

with Meta key Clients

commercial offers
Online Activation

Event for SMBs

acceleration
 Highlight

Conectando Pequenos Negócios (part of Boost with Facebook global program). Online activation in
partnership with SEBRAE/BR, in 2020. 5 days, 6 content sessions, + 40 training sessions, + 500K entrepreneur
reached, + 10 collaborators managed direct and indirectly.
Ecosystem partners Activations
Digital marketing educational in
person events for SMBs
Partnership with SEBRAE, Aliança
Empreendedora, FGV, Artemísia
collaborating with key SMB industry and B2B partners.
Facebook Brazil - Project Management

Goal: Nurture Boost with Facebook brand as a powerful partner for SMBs in Brazil, while
2018 - 2019
Partnership (B2B and Ecosystem) and Stakeholders Management
Brand nurture through in person marketing activations for SMBs +

Boost with Facebook program implementation

in region, focusing in presencial sessions for
Underrepresented communities (LGBTIQA+,
refugees, people leaving in slums and black
entrepreneurs)
Partnership with Afrohub, CUFA, Aliança
Empreendedora, Migraflix

Activations in partnership with B2B

partners.
Marketing events and educational
content
Partners: Mercado Livre, Cielo,
Redken, Uber Eats, Kroton
+ 20 partners activated in industry and SMB ecosystem
+ 3 p.p. increase in brand awareness (average)
+ 120 activations

through Facebook and partner activations in +50 cities

+ 40K SMBs reached in person
 Highlight

Impulsione com Facebook (Boost with Facebook global program) activation for SMBs at Feira do
empreendedor SEBRAE-SP/BR 2019, the largest event for SMBs in LATAM. 4 days, 1 arena, 1 stand, + 40 training
sessions, + 200K entrepreneur reached, + 50 collaborators managed direct and indirectly.
2017 - 2019
+ 100 signatures

+ R$ 100K in invoicing in one year of operation

Escola Prospera - Entrepreneurship experience (Founder and CEO) Exclusive educational methodology

Goal: Prepare extraordinary women to most important certification in Financial Market (ANBIMA
certifications), helping reducing the gap between men and women employed in this industry Eligible for Hora de Brilhar
Award for Female Entrepreneurship (see "Prize"session)

Partners: EADBox platform, Revisão

Design development. Content and

de Mãe, Michely Mattos Graphic

Business administration, including
marketing strategy, social media
management and financial and
Methodology and Instructional

Design and Samadhi Digital

Stakeholders management
digital products concept and

administration.

Marketing
production.
2013 - 2017
+ 20 partners management

+ 50 products project launch

Project Management - Product (Investment Funds) and Marketing

+ 400 products legal administrated

Goal: + 50 projects management, working on development of products, legal administration and

suitability accuracy, marketing and endomarketing activations for +400 products.
5 marketing activations on media and + 100 endomarketing activation

Product launch - project

Product marketing and
management focusing in product Product administration and C-level
endomarketing strategy
launch. executives product consulting in
(educational content development)
Partners managed: Banco da legal accuracy and marketing and
Partners: Marketing team and
Amazônia S.A., BTG Pactual, endomarketing activations
agencies
Santander, Bradesco, Itaú
 Highlight

2012 - Fundo Premiado CAIXA - market research, data

analysis, product repositioning, marketing campaign and
vendors management. + 1k new investors, +30% in revenue.
Other Experiences
2005-2022
Paid and volunteer work experience
2011-2012
Institution: Associação de Mulheres
Artistas, Empreendedoras e
Produtoras de Cultura - AMAE
Position: Learning Director and
Facilitator (entrepreneurship
subjects)
2005-2012
2011-2012
Institution: Caixa Econômica Federal
Institution: BSG Duo Prata
Position: diverse positions on
Position: Financial Market subjects
operational roles related to Financial
Facilitator
Market, compliance, and banking
routines.
Certification
& Prizes

Public
acknowledgments of
managed projects
February / 2021
Prize: Power of Partnership Award –
Facebook 2021
Project: #SheMeansBusiness
Partner: Mary Kay (BR)
Provided in December/21
Meta Certified Digital Marketing Associate

April / 2018
Prize: Finalist at the Hora de Brilhar -
Women Entrepreneurs Prize
Project: Escola Prospera
Grantor: Unilever Brazil and Aliança
Empreendedora

December / 2014
Project: Caixa Atende app
Prize: 2nd place in CAIXALab -
innovation contest
Grantor: Caixa Econômica Federal
Certification & Prizes
Press Mentions
Press mentions
https://www1.folha.uol.com.br/empreendedorsocial/2022/03/mulheres-negras-e-
indigenas-vao-receber-r-2-milhoes-para-alavancar-negocios.shtml

https://www1.folha.uol.com.br/colunas/painelsa/2022/01/educacao-e-credito-
sao-o-segredo-para-avanco-do-empreendedorismo-negro-afirma-
empresaria.shtml

https://exame.com/pme/transformacao-digital-empoderamento-economico-
sheryl-sandberg-facebook-meta/

https://www.meioemensagem.com.br/home/marketing/2021/11/22/com-
cocriacao-de-marcas-feira-preta-chega-aos-20.html
https://www.meioemensagem.com.br/home/midia/2021/11/19/plataformas-se-
engajam-no-empreendedorismo-negro.html
https://revistapegn.globo.com/Mulheres-
empreendedoras/noticia/2021/11/facebook-e-pretahub-vao-investir-r-16-milhao-
na-aceleracao-de-negocios-de-mulheres-negras.html
https://www.linkedin.com/in/danielpaz9/overlay/experience/911017425/multiple-
media-viewer/?treasuryMediaId=1635473176391
https://www.panrotas.com.br/mercado/eventos/2019/05/next-desembarca-em-
brasilia-veja-fotos-dos-participantes_164624.html
https://www.panrotas.com.br/mercado/eventos/2019/05/trade-de-brasilia-se-
reune-no-panrotas-next-veja-fotos_164648.html

https://revistapegn.globo.com/Tecnologia/noticia/2021/11/instagram-lanca- https://www.panrotas.com.br/mercado/eventos/2019/05/confira-as-ultimas-
rotulo-empreendedores-negros-para-contas-comerciais.html fotos-do-next-rio-no-hilton-copacabana_164677.html

https://pme.estadao.com.br/noticias/geral,feira-preta-faz-20-anos-em-parceria- https://www.panrotas.com.br/mercado/tecnologia/2019/04/instagram-dicas-
com-facebook-e-lanca-aceleracao-para-negras,70003900335 simples-para-melhorar-seu-conteudo-na-rede_163970.html

https://www.meioemensagem.com.br/home/midia/2021/11/05/facebook- https://www.infomoney.com.br/onde-investir/caixa-lanca-promocao-para-
lincentivar-empreendedorismo-negro.html investidores-de-fundo-de-renda-fixa/
Contact

THANK YOU
Linkedin linkedin.com/in/profthaisfelix/

Cellphone (11) 95449 -8010

E-mail felix.thaisc@gmail.com

São Paulo, SP, Brazil

All results data presented in this document are approximations due to confidentiality