BOLEH DICOBA DIGITAL

Introduction to Digital
Marketing for SMEs

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Introduction

M. Rizki Fahrurrozi (Oni)

Founder and CEO of BDD
● Experienced in managing SMB to Big
Corporation’s online business and digital
marketing strategy.
● Experienced in developing digital report
tools and developing an optimal
e-commerce website.

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Boleh Dicoba Digital Ecosystem

Boleh Dicoba
Boleh Belajar
Digital

Ads Blend Thorium SKS Digital

We
will
talk
about..
01 Fundamental of Digital Marketing

02 Introduction to Digital Advertising Platforms

03 Business Manager Tools & Settings

04 Common Business Manager Troubleshoot

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 01 Fundamentals of
Digital Marketing
Why you need to learn Digital Marketing?

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 Let’s start with the facts:
mobile is the king of digital and online
Engaging with people through advertising demands marketers to
master a laundry list of skills and capabilities to segment, target
and retarget audiences.

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 Type of Digital Marketing

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 Understand The Digital Ecosystem

STRANGERS

CUSTOMERS

FANS

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 Social
Media
Memes & Post Video

Earned
GIF’s Content

Media Webinar
s
Blogs

Content
Creating content for the News
Marketing Info
purpose to generating Brand letters graphics

Awareness, Traffic, and

conversion. Education Case
Articles Studies
E-Books

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 E-Mail

Owned
Integration
Follow-Up
and Projects

Properties
CRM
Relationship
Management

Documents
Marketers that converting
leads into sales funnel.

Sales Calls
E-Mail
Marketing

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 Social Media
Marketing
Creating content that has
purpose to grow the social
media engagement.

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 Paid Media or
Performance
Marketing
Data Driven marketing that
focus on full funnel Paid
Advertising.

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02
Introduction to Digital
Advertising Platforms
Which platforms should you use?

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 VS

Facebook Ads
Google Ads
Served to people based on their characteristic
Served to people based on their keyword
and general preferences. Facebook is all about
searches. Google is all about “user internet”
“user personality/ behaviour”

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 Introduction:
Facebook Ads Product

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 An effective way to reach
valuable customers that help
grow your business.

Facebook as Social Media:

➔ Building Community
➔ Increasing conversion with Facebook
Shops
➔ The New Video Marketing Channels
➔ Most Affordable Ads For Small Business

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 Highly Visual Network. From
Static Image to Video Based
Platform

Instagram as Social Media:

➔ Connect with your audience using

Instagram Stories.
➔ Reach more people using Instagram
Reels!
➔ The new marketplace is coming guys,
setup your Instagram shop now.

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 Should Post: Should Post:
● News Update on ● Short videos
Instant Article ● Repost: User
● Videos Generated Content
● Infographic ● Interactive Content:
● Story Telling ○ Quiz
● Virtual Reality ○ QnA session
● Industry Tips ● Instagram Live

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 New Update Instagram Placement: Reels

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Facebook and Instagram as Advertising Tools

Most Affordable Ads

For Small Businesses
➔ Start From Rp. 20.000 / day

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Facebook and Instagram as Advertising Tools

Many Type of Business

Objectives
➔ Get the quality traffic from Facebook and
Instagram

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Facebook and Instagram as Advertising Tools

Powerful tracker Using

Facebook Pixel and CAPI
➔ Easy to setup and maintain

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Facebook and Instagram as Advertising Tools

Powerful Dynamic Ads to

gain Conversion
➔ Dynamic ads mostly increasing
willingness to purchase.

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 Introduction:
Google Ads Product

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 Google Ads Family

Search Engine Google Video Ads

Marketing (SEM) (Youtube Ads)

Google Display
Shopping Ads
Network (GDN)

Universal App
Campaign
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 Search Engine Marketing Google Display Network

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 Gmail Ads Youtube Ads

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 Google Shopping Youtube Ads

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 Google Ads Placement

Awareness Display, Video

Search, Display, Shopping,

Consideration Video, Discovery

Conversion Search, Display, Shopping, Video,

Discovery

Loyalty
Display, Shopping, Video, Discovery
Advocacy

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 TikTok As A New
Social Commerce
Platform

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Tiktok is officially
become the
fastest growing
social media
platform

With over 800 million monthly

active users and an average
daily view time of 52 minutes.

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 TikTok Conquers US Youngsters

62%
Of US TikTok users
are aged between
10 and 29
Statista, 2020

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 Average Time Spent on Tiktok Daily

TikTok users spend

an average

52 Minutes
per day on the app.

(BusinessofApps, 2019)

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What business can do on TikTok?

Create a business Collaborate with Create TikTok TikTok Live Tiktok

account influencer Shops Streaming Advertising

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 Before you start your TikTok, first...

Your Purpose Your Business & Fields

Brand awareness Product

or or

Profit & Sales Service

Different purpose different strategy

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Insight

Ready to elevate your TikTok

strategy with Always Engaged?
Paid ads get attention faster and
Use your organic strategy to test
audiences gravitate towards the
content and creator partnerships.
caption and CTA.

Work with creators through our

Creator Marketplace to amplify
content.

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Insight

Creative insight helps you create

the best performing TikTok

Video quality Aspect ratio

Sound On
High-resolution Full-screen

312% 91% 16%

Video resolution of 720P and above Videos with a 9:16 aspect ratio indicate a Adding audio of any kind indicates
indicates a 312% lift in conversion. 91% lift in conversion. a 16% lift in impression.

Source:
https://ads.tiktok.com/business/creativecenter/insight/
creativeinsight/pc/en Copyright © 2022, Boleh Dicoba Digital PAGE 38
Insight

Video duration Video orientation

CTA Added
21-34s Vertical

280% 40% 152%

Videos with a duration between 21 to 34 Videos with vertical orientation indicate Adding a clear to call to action indicates
seconds indicate a 280% lift in a 40% lift in impressions. a 152% lift in conversion.
conversion and a 2% lift in impressions.

Source:
https://ads.tiktok.com/business/creativecenter/insight/
creativeinsight/pc/en Copyright © 2022, Boleh Dicoba Digital PAGE 39
03 BDD Tips

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Insight

Always Re-Engage

Encourage people to Create a custom

return to your Find people who
are ready to take
audience for
your retargeting
platform and take an action campaign

action.
Do AB testing &
Personalise
With the right remarketing tools, you can measure your
your Ads
inspire people who have visited your result
business, website or app to take action or
make a purchase.

Source:
https://www.leadpages.com/blog/seasonal-holiday-marketing/ Copyright © 2022, Boleh Dicoba Digital PAGE 41
Insight

Fresh Start for Growing Digital Sales

Creating today's
each platform
content is very
has a different
With so many tricky, many
organic and paid
platforms today, factors make
strategy, don't let
it is very easy for users interact
us make a one for
customers to with our content
all strategy
move from one
platform to
another

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Copyright © 2022, Boleh Dicoba Digital PAGE 43
 Thank You
Lima Building
Jl. Sunda No 59-61, Kelurahan Kebon Pisang, Kecamatan
Sumur Bandung, Bandung 40112

Ruko Belle Point

Jl. Kemang Selatan VIII No. 55, Unit 5E lantai 2 RT 007 RW
002, Bangka, Mampang Prapatan, JakSel 12730

Contact Us:
hi@bolehdicoba.com
+62 818 0575 7585