Guide 11

BestBlackHatForum.
com/User-SlenderMan
Legal Disclaimer
THE INFORMATION CONTAINED IN THIS MATERIAL (INCLUDING, BUT NOT LIMITED TO ANY MANUALS,
CDS, RECORDINGS, MP3S OR OTHER CONTENT IN ANY FORMAT) IS BASED ON SOURCES AND
INFORMATION REASONABLY BELIEVED TO BE ACCURATE AS OF THE TIME IT WAS RECORDED OR
CREATED. HOWEVER, THIS MATERIAL DEALS WITH TOPICS THAT ARE CONSTANTLY CHANGING AND
ARE SUBJECT TO ONGOING CHANGES RELATED TO TECHNOLOGY AND THE MARKETPLACE AS WELL
AS LEGAL AND RELATED COMPLIANCE ISSUES. THEREFORE, THE COMPLETENESS AND CURRENT
ACCURACY OF THE MATERIALS CANNOT BE GUARANTEED.
THESE MATERIALS DO NOT CONSTITUTE LEGAL, COMPLIANCE, FINANCIAL, TAX, ACCOUNTING, OR

RELATED ADVICE. THE END USER OF THIS INFORMATION SHOULD THEREFORE USE THE CONTENTS OF
THIS PROGRAM AND THE MATERIALS AS A GENERAL GUIDELINE AND NOT AS THE ULTIMATE SOURCE
OF CURRENT INFORMATION AND WHEN APPROPRIATE THE USER SHOULD CONSULT THEIR OWN
LEGAL, ACCOUNTING, TERMS OF SERVICE FOR MENTIONED SERVICES OR OTHER ADVISORS.
ANY CASE STUDIES, EXAMPLES, ILLUSTRATIONS ARE NOT INTENDED TO GUARANTEE, OR TO IMPLY
THAT THE USER WILL ACHIEVE SIMILAR RESULTS. IN FACT, YOUR RESULTS MAY VARY SIGNIFICANTLY
AND FACTORS SUCH AS YOUR MARKET, PERSONAL EFFORT AND MANY OTHER CIRCUMSTANCES
MAY AND WILL CAUSE RESULTS TO VARY. THE INFORMATION PROVIDED IN THIS PRODUCT IS SOLD
AND PROVIDED ON AN “AS IS” BASIS WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, OF ANY KIND
WHETHER WARRANTIES FOR A PARTICULAR PURPOSE OR OTHER WARRANTY EXCEPT AS MAY BE
SPECIFICALLY SET FORTH IN THE MATERIALS OR IN THE SITE. IN PARTICULAR, THE SELLER OF THE
PRODUCT AND MATERIALS DOES NOT WARRANT THAT ANY OF THE INFORMATION WILL PRODUCE A
PARTICULAR ECONOMIC RESULT OR THAT IT WILL BE SUCCESSFUL IN CREATING PARTICULAR
MARKETING OR SALES RESULTS. THOSE RESULTS ARE YOUR RESPONSIBILITY AS THE END USER OF THE
PRODUCT.
IN PARTICULAR, SELLER SHALL NOT BE LIABLE TO USER OR ANY OTHER PARTY FOR ANY DAMAGES,
OR COSTS, OF ANY CHARACTER INCLUDING BUT NOT LIMITED TO DIRECT OR INDIRECT,
CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR OTHER COSTS OR DAMAGES, IN EXCESS OF THE
PURCHASE PRICE OF THE PRODUCT OR SERVICES. THESE LIMITATIONS MAY BE AFFECTED BY THE LAWS
OF PARTICULAR STATES AND JURISDICTIONS AND AS SUCH MAY BE APPLIED IN A DIFFERENT MANNER
TO A PARTICULAR USER. THE RIGHT TO EVALUATE AND RETURN THIS PRODUCT IS GUARANTEED
(PLEASE REFER TO THE TERMS OF THE GUARANTEE). THEREFORE, IF THE USER DOES NOT AGREE TO
ACCEPT THE PRODUCT OR SERVICES ON THESE TERMS, THE USER SHOULD NOT USE THE PRODUCT OR
SERVICES. INSTEAD, THE PRODUCT AND ALL RELATED MATERIALS SHOULD BE RETURNED
IMMEDIATELY TO THE SELLER AND THE USER’S MONEY WILL BE REFUNDED. IF THE USER DOES NOT
RETURN THE MATERIALS AS PROVIDED UNDER THE GUARANTEE, THE USER WILL BE DEEMED TO HAVE
ACCEPTED THE PROVISIONS OF THE DISCLAIMER.
BestBlackHatForum.com/User-SlenderMan
2 Follow Me To $1000/Month ©2021 Erica Stone
Contents
Legal Disclaimer .......................................................................................... 2
Lesson 11 ...................................................................................................... 4
Automatic Updates ................................................................................. 7
WordPress Post Editor Screen .................................................................. 13
Gutenberg Overview ............................................................................ 15
Publishing Your First Post ........................................................................... 26
The Post Title ............................................................................................ 26
Writing the Post Content ....................................................................... 27
Post Length .......................................................................................... 28
Adding Images....................................................................................... 30
Featured Image ..................................................................................... 33
Assigning a Category ............................................................................ 36
The Post Meta Description .................................................................... 38
Publish the Post....................................................................................... 39
Display Featured Image on Home Page ............................................... 42
Adding the Post to Google Search Console ......................................... 44
Support ....................................................................................................... 46
Lesson 11
Like so many other things in life, our affiliate marketing tools are
constantly changing.
WordPress updates their files, plugin creators update their files, Google
makes changes to their algorithm, Facebook adds new tools and
features and so on.
When there are updates for you to process for your site, a number will
show next to the refresh icon next to your site name in the upper left
corner of your WordPress dashboard:
To process those updates:
1. Click on the refresh icon:
2. This takes you to the WordPress updates screen which is
broken into 3 sections:
a. WordPress core updates (updates to the WordPress
software)
b. Plugin updates (updates made by plugin creators for
any plugins installed on your site)
c. Theme updates (updates made by theme creators
for any themes installed on your site)
3. First check the WordPress core updates section to see if
there’s a new version of WordPress to install:
a. If you see a message that say you have the latest
version installed then you can scroll down and check
the Plugin Updates section:
b. If you see a message saying there is a new version of

WordPress to install go ahead and click the option to
process the update (I do usually wait about a week
or so after I see the new version notification before
installing to give WordPress time to fix any major bugs
that might be identified after release of a new
version). These updates may add new features to the
site and/or provide security updates. They should not
have a material change to the overall look of your site
but will not change your WordPress settings.
4. Next, check the Plugin Updates section (you may have to
click the refresh icon in your dashboard again to go back to
the Updates screen if you processed a WordPress update):
a. If there are no plugins to update you can scroll down
to the Theme Updates section
b. If you see there are plugins that have an available
update click the “Select All” box and then click one
of the Update Plugins buttons (it doesn’t matter which
one) – updating plugins will not change your plugin
settings:
5. Finally, check the Themes Updates section (you may have to

click the refresh icon in your dashboard again to go back to
the Updates screen if you processed any pluginupdates):
a. If there are no theme updates to process you’re done
with your site’s updates
b. If you see there are themes that have an available
update click the “Select All” box and click one of the
Update Themes buttons (it doesn’t matter which one)
– updating a theme will not change your theme
settings:
Automatic Updates
You can save time by setting WordPress, plugins and themes to
automatically update. Doing so means you would no longer have to
walk through the steps above.
I would be comfortable setting plugins and themes to automatically

update but I, personally, wouldn’t set WordPress to automatically
update as I like to give time for any major bugs to get fixed after a
new version comes out.
Major bugs don’t happen very often and if you’re not going to be in
a site on a regular basis then you might want to set everything to
automatically update just to keep your site security as strong as
possible.
So, which items you set to automatically update is up to you and your
situation.
Some hosting accounts may handle updates for you so if you do not
see the screens listed in the instructions below don’t panic – it most
likely means that these are being done for you.
To turn on automatic updates:
1. Turn on WordPress core automatic updates:

a. Click on Updates in the left sidebar of your WordPress
dashboard:
b. Click the “Enable automatic updates for all new

versions of WordPress” link:
c. If you ever want to turn off WordPress core automatic
updates you’d click the “Switch to automatic
updates for maintenance and security releases only”
link:
2. Turn on Plugin automatic updates:

a. Go to Plugins/Installed Plugins in your WordPress
dashboard:
b. Click the “Enable auto-updates” link next to each
plugin for which you want to turn on automatic
updates:
c. If you ever want to turn off plugin automatic updates

click the “Disable auto-updates” link next to each
plugin:
3. Turn on Theme automatic updates:

a. Go to Appearance/Themes in your WordPress
dashboard:
b. Hover over a theme in your list of installed themes and
click the Theme Details button:
c. Click the “Enable auto-updates” link for that theme

(some themes – particularly child themes – may not
show that link – that only means automatic updates
aren’t available for that theme or are controlled by
the parent theme):
d. Click the X in the upper right corner to close the
Theme Details screen (your change is automatically
saved):
e. Repeat the enable auto-updates steps for each

theme installed on your site
f. If you ever want to turn off automatic updates for a
theme click the “Disable auto-updates” link:
WordPress Post Editor Screen
Those of you who have used WordPress before are familiar with a
change made to the post editor screen a couple of years ago called
Gutenberg.
Before WordPress added the Gutenberg post editor the screen used
to create a post looked like this with a tab for a Visual tab (using a
WYSIWYG editor so you see exactly what your post will look like to your
visitors as you create it) and a Text tab (easier for adding custom HTML
but you view your post in a mix of text and code):
The Gutenberg post editor uses blocks to create a post and looks like
this:
It took me some time to get used to switching to the Gutenberg editor

but now I wouldn’t go back for anything in the world so I will be using
the Gutenberg editor on my site.
If you are an experienced WordPress user and aren’t ready to deal

with Gutenberg you can install a plugin called Classic Editor by going
to Plugins/Add new and doing a search for Classic Editor:
Gutenberg Overview
To make a post that looks like this would require a great deal of HTML
code in the classic WordPress editor:
Gutenberg, though, provides pre-styled blocks and posts are built by

combing those blocks. A post can be a simple stacked set of
Paragraph blocks (one paragraph after another) or a more visually
appealing set of blocks within other blocks.
These are the different kinds of blocks provided by WordPress:
Plugins and themes can add their own blocks in addition to the
WordPress Gutenberg blocks.
If you’re using a different theme or set of plugins you may see other
blocks available in your post editor.
By combining available blocks you can create the following layout for
a post without having to know any HTML or CSS code – you just have
to figure out which combination of blocks to use:
In the image above the first row is a set of three images side by side.
You could add a Column block with 3 columns of equal size and inside
each column you’d add an Image block to show the three images.
The bottom half of that image would be done with a Column block
with 2 columns where one is 75% of the available width and the other
is 25% of the available width. You’d then add Header blocks and
Paragraph blocks inside each column for the written content.
Blocks are accessed by 1) clicking on a plus (+) symbol in the post

editor or 2) by clicking a library option if your theme or plugin has
made one available:
The plus (+) symbol is always available inside the post editor in the
upper left corner but it is also available throughout your post
depending on where you hover your mouse.
In this image my mouse is off to the side so I only see the plus (+) sign
in the upper left corner:
But if I hover my mouse between blocks the plus (+) sign shows up
there, too:
Clicking the plus (+) sign in between blocks will put your new block in
that position whereas clicking the plus (+) sign in the upper left corner
of the post editor will add a new block to the very bottom of your post.
Clicking inside a block brings up a formatting toolbar for that block:
The formatting toolbar sometimes gets in your way and you might
have to scroll your screen up or down a little or click outside of the
block to see your content in that block.
That toolbar allows you to do simple things like align the content of
that block to the left, center, or right; bold some or all of the text in
the block; and add a link to some or all of the text in the block.
You can also MOVE a block up or down by clicking the up and

down arrows in the toolbar:
This comes in handy if you decide that you suddenly want to move a
paragraph or image to a different spot in your post.
The menu icon in the formatting toolbar opens additional options that
allow you to copy a block, duplicate a block within your post, insert a
block before/after that block, save the block and its contents as a
reusable block AND, most importantly, to “Show more settings”
options for that block:
When you click on the “Show more settings” option any additional
settings will show on the right side of your post editor (just make sure
the tab selection for the right sidebar is Block where the arrow is
pointing):
Any additional settings options will show in the right sidebar and these
options can include things like font size, font color, background color,
image sizes, image alt tags, and button settings depending on the
selected block.
While the concept of blocks may take some getting used to it is much
easier to format your post with larger font, images, quotes,
subheadings, bold font, links, columns and more without having to
know a single bit of code.
Publishing Your First Post
Hopefully you’ve chosen the topic of your first post based on the
guidelines laid out in Lesson #10.
I’ll walk you through each step but at a high level we’re going to:
1. Come up with a title for the post

2. Write the post content
3. Add any available images
4. Assign the post to a Category
5. Give the post a unique meta description
6. Publish the post
7. Tell Google Search Console about our new post
Here’s my site’s first post:

https://lilarays.com/recycled-fire-pit-coffee-table-with-solar-light/
The Post Title

I use different post title strategies for different kinds of posts.
If I were writing a review post I would use the title “[Product Name]
Review” for the post title.
If I were writing a post that targeted a long-tail, low-competition,

buyer keyword like “Yellow and White Striped Patio Cushions” I would
use that keyword as the post title.
This first post I’m having you create is what I call a “natural” post. It’s a
standard kind of post a blogger would add to their site where there’s
no particular keyword in mind. Instead, we have a TOPIC in mind and
that topic is related to our niche.
The title for this kind of post:

• Should be at least four and not more than 10 words long (5-8 is
my ideal range)
• Makes the post topic clear to anyone who reads it
• Should not start with words like “the”, “these”, or “my”
• Should not go overboard with words like “amazing”, “exciting”,
“cool”, and “awesome” – save the limited space you have in
the title for more important words that better describe the post
topic
My post is about how I accidentally combined an old fire pit, piece of

glass, and a solar light to create an interesting patio coffee table.
I’m going to use the title: Recycled Fire Pit Coffee Table with Solar Light
Writing the Post Content

I can’t tell you what to write or how to write as all of us are going to
be writing different kinds of posts this time around.
However, I can tell you that following an outline should make the job
easier.
You want to have:
• Introduction - one or more paragraphs at the very start of your

post that explain what your post is about
• Main body – tells your story, shares your information, walks the
reader through the details you want to share
o Subheadings within the main body if your content is broken
up into sections of material
• Closing – wrap up the post with a summary of what your post
was about
If you’re writing a post about how to do something you should have a

section that outlines the step-by-step instructions.
If you have a post about a list (5/10/15 reasons you like something,
etc.) then you should have a section that shows your list items.
You can write your post in WordPress, in Word or another word

processing software, or in a text file.
Post Length
This question comes up all the time:
How long should my post be?
The best answer I can give is that your post should be as long as
necessary to cover the topic sufficiently that your reader leaves
without having any questions.
If in my post I only wrote that I made a table and showed a

picture of it that would leave a lot of unanswered questions.
• Where did I get the glass?

• How big is the glass?
• How big is the fire pit?
• What did I do to get the light to shine on the table?
• What problems did I run into making this table that
others might run into and how did I solve them?
There is no BEST length for a post. I can’t tell you that if you write
1000 words it will be enough for your topic because so much
depends on your topic and your writing style.
After you’ve written your post and are reviewing it for spelling
and grammar you need to also ask yourself if you feel a reader
would leave with unanswered questions. If so, write more.
To put your written content into a WordPress post:
1. Go to Posts/Add New in your WordPress dashboard:
2. Put your post title in the Add Title field (I generally capitalize all
words in a post title):
3. Put your cursor in the “Start writing or type / to choose a block”

section and start typing or paste in written content you wrote
elsewhere:
4. Click the Save Draft button at the upper right corner of your
screen any time you want to save your work or if you need to
leave your post and come back to it later:
5. If you’re comfortable practicing with Gutenberg blocks to

change up the formatting feel free to do so
Adding Images
If you have your own images to add to the post gather them in a
folder on your computer and give each photo a UNIQUE file name
that is descriptive of what’s shown in the photo (no two photos in a
post should have the same file name for SEO purposes).
You can include some of the same words in your photo file names if
you have more than one photo to put in a post – they just can’t have
IDENTICAL file names.
You do want one photo to have the exact name as your post title but
I save that for the Featured Image for the post which I’ll cover in the
next section.
To insert your images into your post:
1. Hover your cursor after the paragraph where you want to

insert an image and click the plus (+) sign:
2. Search for and select an Image block:
3. Click the Upload button and browse your computer’s files to

select the image you want to put in that spot:
4. When the image has loaded click the alignment icon and
select the “Align center” option:
5. Enter the name of the photo in the Alt Text field in the right
sidebar for the Image block:
6. Repeat the above steps for each image you want to add to
the body of your post
Featured Image
A Featured Image is the image that will show on Category pages of
your site along with the excerpt of your post.
WordPress themes don’t all handle Featured Images the same way
nor do they all use the same size image in this field.
Some themes automatically include a Featured Image inside the post

– perhaps at the top of the post – without you embedding it in a spot
in the body of the post.
Other themes give you a choice about how the Featured Image will
be handled inside the post content.
If you’re using the clone site files Featured Images for almost every
post type (except the One Product Post for reasons I’ll explain in the
future) are automatically included at the top of the post and on the
Category page.
You only need to create and set the Featured Image for each post.
To add a Featured Image to your post:
1. Use https://www.canva.com to create an image that is 1134

px wide by 756 px tall
2. Either upload your own photo using the Uploads tab in Canva
to upload one of your own photos or do a search in the Photos
tab in Canva to find a photo related to your niche to put on
the canvas (it only has to be semi-related – for example, if my
post was about parenting I might include a picture of a child’s
bedroom or a swing set)
3. Download the image to your computer and give it the same
name as your post title
4. In the right sidebar of your WordPress post editor screen make
sure you’re in the Post tab and click the drop down arrow to
open the Featured Image section:
5. Click the Set Featured Image box:
6. Click the Upload files tab:
7. Click the Select Files button:
8. Put the name of your photo in the Alt Text field and click the
Set Featured Image button:
Assigning a Category
Every post should be filed in at least one Category to make it easier
for site visitors to find.
To assign your post to a Category:
1. Click the drop down arrow for the Categories tab in the right
sidebar:
2. Check the box for the Category to which you want to assign
the post (uncheck the box for Uncategorized if it is checked –
you can also add a new Category here, if necessary, but will
then have to go to Appearance/Menus to add the new
Category to your navigation men):
The Post Meta Description
We talked about meta descriptions when completing the home page
of our sites.
The meta description helps Google understand what your site is about
and is often what is shown as the URL description in search engine
search results.
You only have so much space to work with so you want to be clear
and succinct about your post topic.
Think of this as your free advertising in Google search results. You want
a sentence that entices a searcher to want to visit your post.
If you’ve done a good job telling the reader what your post is about
in the Introduction paragraph of your post you should be able to copy
a sentence from that paragraph to use as your post’s meta
description.
To set the meta description for your post:
1. Scroll down in the WordPress post editor to the SEO title section
in the Yoast boxes (may be right underneath the last block in
your post editor) and enter your post’s meta description:
Publish the Post
Check your post one last time for any spelling or grammar issues and
then you’re ready to publish.
To check and publish your post:
1. Click the Preview button in the upper right corner of the post
editor screen:
2. Click the Preview in New Tab option:
3. Read through your post looking for anything that needs to be

fixed – spelling, grammar, image alignment, links, etc. – make
any necessary corrections in the post editor screen (you’re
likely to miss something that needs to be fixed – I constantly
find a typo or two months after I’ve published a post no matter
how much I check – you can always fix it later when you find
it – just do your best!)
4. Click the Publish button:
5. Click the Publish button again to confirm you want to publish

the post (there’s a suggestion to add tags to your posts – I do
not use tags on my websites):
Your post is published! You can view the live version of your post on
your site and click the Category tab in your navigation menu to see
what your post looks like on the Category URL:
Display Featured Image on Home Page
If you’re using the clone site files the Featured Image of your post
should show in the Latest Post’s section on the home page.
If you see only a link like this then you need to change a setting for the
home page:
To make the correction:
1. Go to Pages/All Pages in your WordPress dashboard and

choose to edit your Home page
2. Click in the Latest Posts block on the page and turn on the
Display Featured Image option:
3. Select the Grid layout option for the block, turn on the feature
to Add Link to Featured Image:, and set Image Size to Large
to get the best photo clarity for this box:
4. Click the Update button to save your changes:
The Latest Posts section on your home page should now look like this:
Adding the Post to Google Search Console
New posts on new sites don’t get added to the Google index right
away. It takes time for Google to crawl your site and find new posts.
However, you can speed things up by logging into your Google

Search Console and having Google inspect the URL.
To have your new post URL inspected:
1. Log into your Google Search Console account

2. Make sure you’re on the dashboard for your site and paste
your POST URL into the URL inspection field:
3. Click the return/enter key on your keyboard to launch the

inspection
4. When the inspection results show that the URL is not indexed
click the Request Indexing link:
5. The request is successful when you see the Indexing
Requested message:
Support
If you need to contact me during the course because you have a

question or have not received your emails:
Send an email to erica@extremereviewer.com
If I do not respond within 48 hours that could indicate a delivery issue

has occurred between my email system and yours. Following are
backup methods of reaching me should you not receive a response
from that email address:
• Email ericadesertpond@gmail.com
• Email: ericastone@desertpond.com
Facebook (you’ll have to friend me first, though, so I see the message):

https://www.facebook.com/erica.stone.1272
I look forward to working with you!
Sincerely,
Erica Stone

Guide 11

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Guide 11

Uploaded by

Copyright:

Available Formats

BestBlackHatForum.

THESE MATERIALS DO NOT CONSTITUTE LEGAL, COMPLIANCE, FINANCIAL, TAX, ACCOUNTING, OR

To process those updates:

1. Click on the refresh icon:

b. If you see a message saying there is a new version of

5. Finally, check the Themes Updates section (you may have to

I would be comfortable setting plugins and themes to automatically

To turn on automatic updates:

1. Turn on WordPress core automatic updates:

b. Click the “Enable automatic updates for all new

2. Turn on Plugin automatic updates:

c. If you ever want to turn off plugin automatic updates

3. Turn on Theme automatic updates:

c. Click the “Enable auto-updates” link for that theme

e. Repeat the enable auto-updates steps for each

It took me some time to get used to switching to the Gutenberg editor

If you are an experienced WordPress user and aren’t ready to deal

Gutenberg, though, provides pre-styled blocks and posts are built by

Blocks are accessed by 1) clicking on a plus (+) symbol in the post

Clicking inside a block brings up a formatting toolbar for that block:

You can also MOVE a block up or down by clicking the up and

1. Come up with a title for the post

Here’s my site’s first post:

The Post Title

If I were writing a post that targeted a long-tail, low-competition,

The title for this kind of post:

My post is about how I accidentally combined an old fire pit, piece of

Writing the Post Content

You want to have:

• Introduction - one or more paragraphs at the very start of your

If you’re writing a post about how to do something you should have a

You can write your post in WordPress, in Word or another word

How long should my post be?

If in my post I only wrote that I made a table and showed a

• Where did I get the glass?

1. Go to Posts/Add New in your WordPress dashboard:

3. Put your cursor in the “Start writing or type / to choose a block”

5. If you’re comfortable practicing with Gutenberg blocks to

To insert your images into your post:

1. Hover your cursor after the paragraph where you want to

2. Search for and select an Image block:

3. Click the Upload button and browse your computer’s files to

Some themes automatically include a Featured Image inside the post

To add a Featured Image to your post:

1. Use https://www.canva.com to create an image that is 1134

6. Click the Upload files tab:

7. Click the Select Files button:

To assign your post to a Category:

To set the meta description for your post:

To check and publish your post:

2. Click the Preview in New Tab option:

3. Read through your post looking for anything that needs to be

5. Click the Publish button again to confirm you want to publish

To make the correction:

1. Go to Pages/All Pages in your WordPress dashboard and

However, you can speed things up by logging into your Google

To have your new post URL inspected:

1. Log into your Google Search Console account

3. Click the return/enter key on your keyboard to launch the

If you need to contact me during the course because you have a

Send an email to erica@extremereviewer.com

If I do not respond within 48 hours that could indicate a delivery issue

Facebook (you’ll have to friend me first, though, so I see the message):