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    This document provides case study questions about a company called Kaffeine entering the coffee industry in Nepal. It asks whether the entry to the Nepal coffee industry is attractive, who Kaffeine should target with its business, how the founder should price and source the product for the target market, and what Kaffeine's biggest competitor will be and how it can differentiate itself. The questions are meant to guide discussion of a case study about Kaffeine in class.

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    2_Kaffeine_Questions (1)

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    This document provides case study questions about a company called Kaffeine entering the coffee industry in Nepal. It asks whether the entry to the Nepal coffee industry is attractive, who Kaffeine should target with its business, how the founder should price and source the product for the target market, and what Kaffeine's biggest competitor will be and how it can differentiate itself. The questions are meant to guide discussion of a case study about Kaffeine in class.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views1 page

    2 Kaffeine Questions

    Uploaded by

    awojtyniak5
    This document provides case study questions about a company called Kaffeine entering the coffee industry in Nepal. It asks whether the entry to the Nepal coffee industry is attractive, who Kaffeine should target with its business, how the founder should price and source the product for the target market, and what Kaffeine's biggest competitor will be and how it can differentiate itself. The questions are meant to guide discussion of a case study about Kaffeine in class.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Case study questions

    Kaffeine
    Instructions: Read the case study, then answer the questions that follow by filling out this sheet. Each of
    the boxes below will expand if you require more room. We will discuss the case in class, so be prepared
    to interact on each question.

    1. Is the entry to Nepal coffee industry attractive?

    2. Who should Kaffeine target with the business?

    3. How should the founder price and source the product for their target market?

    4. After choosing a target market, who will be Kaffeine’s biggest competitor, and how should Kaffeine
    differentiate itself from this competitor?

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