Cafe Coffee Day SWOT Analysis, Competitors &

USP
SWOT analysis of Cafe Coffee Day analyses the brand by its strengths,
weaknesses, opportunities & threats. In Cafe Coffee Day SWOT Analysis, the
strengths and weaknesses are the internal factors whereas opportunities and threats
are the external factors.

SWOT Analysis is a proven management framework which enables a brand like

Cafe Coffee Day to benchmark its business & performance as compared to the
competitors. Cafe Coffee Day is one of the leading brands in the food & beverages
sector.

The table below lists the Cafe Coffee Day SWOT (Strengths, Weaknesses,
Opportunities, Threats), top Cafe Coffee Day competitors and includes its target
market, segmentation, positioning & Unique Selling Proposition (USP).

Cafe Coffee Day SWOT Analysis, Competitors, Segmentation, Target Market, Posit

Cafe Coffee Day Brand Analysis

Parent Company Coffee Day Enterprises Limited

Category Coffee joints

Sector Food & Beverages

 Tagline/ Slogan A lot can happen over coffee

USP Most recognizable and affordable coffee chain brand in India

Cafe Coffee Day STP

Segment People looking to go to have a coffee and snacks at a hangout place

Target Group Youth in the middle and higher income groups

Positioning Cafe Coffee Day is India's favorite coffee shop, for the young and the young

SWOT Analysis of Cafe Coffee Day

Below are the Strengths in the SWOT Analysis of Cafe Coffee Day:
1. Cafe Coffee Day has an excellent brand name and brand visibility
2. Huge young crowd as target group comes at Cafe Coffee Day
Cafe Coffee Day Strengths 3. Excellent ambience and service
4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day
5. It produces/grows the coffee it serves hence reducing the cost
6. More than 5000+ employees in the Cafe Coffee Day organization

Cafe Coffee Day Here are the weaknesses in the Cafe Coffee Day SWOT Analysis:
Weaknesses 1. High competition in this segment means limited market share for Cafe Co
2. High brand switching due to many options available to customers

Following are the Opportunities in Cafe Coffee Day SWOT Analysis:

Cafe Coffee Day 1. Introduce cheaper versions of coffee
Opportunities 2. Cafe Coffee Day can tap the smaller towns/cities
3. Merchandising can benefit Cafe Coffee Day even more
4. Tie ups with other companies for promotion
 The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned:
Cafe Coffee Day Threats 1. Competition from foreign players like Starbucks can adversely effect Caf
2. Dependent on Govt commodity rates
3. Large unorganized market can cause business losses

Cafe Coffee Day Competition

Below are the top 4 competitors of Cafe Coffee Day:

Cafe Coffee Day 1.Starbucks
Competitors 2.Barista Lavazza
3.Mochas
4.Costa Coffee

This article has been researched & authored by the Content & Research Team. It
has been reviewed & published by the MBA Skool Team. The content on MBA Skool
has been created for educational & academic purpose only.