MAYA SWOT ANALYSIS

STRENGTH  In less than three months after the new Maya app launched, more
than 650,000 customers had opened a Maya Save account, making it
the fastest-growing digital banking service in the country.
 Provides cashback vouchers when you cash in and pay bills through
the Maya App
 Maya Wallet, the most reliable payments wallet with a 99.94%
uptime and a refreshed customer experience.
 Personal Goals allows users to set up to 5 goals with a timeline while
enjoying a 6% interest rate.
 Better app security. Maya app requires OTP input for bank transfers
and other non-peer to peer transactions
 Maya Credit is an instant credit line that lets customers borrow up to
P15,000 within the app.
 Maya Crypto where customers can buy, hold, and sell 15 coins,
including the most popular ones like Bitcoin, Ethereum, and many
more, for as low as P1.
 Maya Savings is a high-yield savings account with a 6% introductory
interest rate, one of the highest offered by a local bank today.
 Independent digital banking through Maya Bank.
WEAKNESS
 Limited merchant base. Maya does not provide merchant QR to
individual users, freelance and small-scale business owner.
 Lesser offered services in comparison to its chief competitor.
 Stringent verification process. Maya only accepts primary and a few
secondary IDs for the users to be verified.

OPPORTUNTIES
 As of 2021, the BSP Financial Inclusivity Survey reveals that only 36%
of adults aged 15+ owns E-money formal account.
 40% of the adult population reasons not having the necessary
documentary requirements for not owning an account.
 52% of adults with savings are informal savers
 57% of the adult population borrow money from informal sources
 40% of adults with mobile phone and internet are unbanked
THREATS
 18% of unbanked adults with mobile phone and internet prefer to
transact in ATM
 23% of unbanked adults with mobile phone and internet do not
partake in online financial transaction due to lack of trust
 Republic Act No. 11934, or the SIM Card Registration Act, was signed
into law by President Ferdinand “Bongbong” Marcos Jr. on October
10, 2022.
 GCash has a network of partners and merchants the GCash team has
been adding onto their platform. GCash partners include banks,
insurance companies, retail chains, shopping malls, public service
utilities, transportation agencies and many others.