Fintech

Startup
Idea
Ronit Roy 2020JULB01009
Udit Singh 2020JULB01085
Pujit Singh 2020JULB01090 1
Buy Now Pay Later
Customers face problems in making big purchases, while
merchants struggle with basket conversion and sales.
 A fintech app to help customers make purchases in four installments.
 Better than credit cards or shopping cards as it charges 0% interest
rates.
 For online and offline customers who want to make the payments in
small amounts.
 Customers can be from travel, edtech, D2C brands, mobile and
electronics shoppers, metro outlets. Also targeting SMEs for B2B
sales.
 We help merchants increase purchases and basket conversion rates.

2
 $50 billion
MARKET BNPL Growth in India by 2026
Redseer estimates India’s BNPL market will rocket to $45-50 billion

OPPORTUNITY by 2026 from $3-3.5 billion now.

“ BNPL will become the fastest revenue driver

100 million
for the business because there has been a 45X
growth in the BNPL transactions in the last two
years…Only 60-70 million Indians have access
to credit today, which means 93% of India has
no access to credit.” – Upasana Taku, Co- Customers in India by 2026
founder MobiKwik (top BNPL player in India)
Number of BNPL users in the country may rise to 80-100 million
customers by 2026, from 10-15 million currently.

3
COMPETITION
Global players include Klarna, Affirm, Qudian, UpLift and Greensky. Indian players
include Simpl, Zest Money, Capital Float, Pine Labs, Bajaj Finance, ePayLater and
Lazypay.

7 million users 6 million users 30 million users

Partnered with over 4500 merchants Growth of 50% in edtech, 30% in Available on more than 250 websites
across India. personal loans, 15% in e-commerce. Processed over 10 million transactions
40% growth after COVID pandemic. Raised $68 million in funding Disbursed $67 million in credit
Raised $26 million in funding

4
 Pay how you like
Purchase anything and have flexibility to pay over-time.

4 interest free payments

PRODUCT
Pay in four installments through app or website.

No credit impact
Core features of our BNPL service. Soft credit searching and internal credit scoring system for alk
purchases

Transparency
No hidden fees or paperwork required.

5
Types of BNPL models
 Integrated shopping apps: Engaging customer from pre-purchase to post-
purchase. (Klarna, Afterpay)
 Off-card financing solutions: Financing mid-size payments with monthly
installments. (Affirm, Uplift)
 Virtual rent-to-own models: Financing by renting products until purchased.
(AcceptanceNow, Progressive leasing)
 Card-linked installment offerings: Using card integration and monetize
prepurchase offering. (Asia and Latin America, Visa, AmEx)
 Vertical-focused large-ticket players: Industry specific financing (CareCredit in
healthcare)

6
BUSINESS MODEL
• Ecommerce apps:
Zomato, Swiggy, Dunzo,
UberEats
• Ride hailing apps: Uber,
Ola, Jugnoo
• Lending fintechs:
LendingKart, LoanTap,
MyShubhLife
Tech infra: Product design, Credit scoring algorithms, AI/ML enabled
customer insights
Legal and regulatory compliance
• Platform for lenders and
borrowers
• Internal credit scoring
technology
• Brand building
• Merchant and lending
partners
• Data on customer
behavior
• Unique service
Group 2 1
EasyBuy FinTech Idea
Customer: • Customers purchase • Young generation
• Interest free structured
from favorite merchants • Urban middle-class
payments
• Higher purchasing power and through our app • Tech-savvy
budgeting • Facilitating payments • SMEs for B2B
• Digital UX and customer
service payments
• Instant credit and discounts
• “Try before buy” and
transparency
Merchant: • Online e-commerce
• Higher sales and basket
sales
conversion
• Higher average order value • Offline in-store
• Data and customer insights purchases
• Leads, traffic and comarketing
Fixed fee from merchant
2% from merchant or 10% from lenders revenue
Late fee for delayed payments
7
Customer Journey

Customer shopping Customer goes to

Customer logs in or
selects items to checkout and chooses
registers with our app
purchase BNPL

Customer prompted to Customer approved for

make repayment Customer receives BNPL, agrees to
before each goods payment plan and
installment terms of purchase

Customer makes
repayments until
purchase price fully
repaid

8

GROWTH STRATEGY
Our partnerships with merchants
will be crucial to our expansion.
Phase 1
First 2-3 years
 Partnerships with small e-
commerce players who are
struggling with sales, customer
leads and cart conversion.
 Initial financing will be from
balance sheet.
Phase 2
Next 2 years
 Partnerships with larger
merchants that are very popular.
 Partnerships with offline store
chains.
 Partnerships with lending fintechs.
 Marketing and brand promotion.
Phase 3
Next 2 years
 Partnering with SMEs looking for
better financing.
 Develop B2B services.
 Sales through customer insights to
merchants and ad agencies.
 Develop other services on our
technology stack to enable cross-
selling.
 Open source platform for
developers.
9
THANK
YOU!
Group 2