CASE BASED

INTERVENTION
-RELIANCE INDUSTRIES

NAME- Muskaan Bhatia

(usc18026)
INTRODUCTION
 Reliance industries limited is an Indian multinational
company that owns business engaged in energy, textiles,
natural resources, retail and telecommunications.
 The company was co-founded by Dhirubhai Ambani and
Champaklal Damani in 1960's as Reliance Commercial
Corporation.
 Reliance is responsible for almost 5% of the government
of India's total revenues from customs and excise duty.
It is also the highest income tax payer in the private
sector in India.
 The company is ranked 96th on the Fortune Global 500
list of the world’s biggest corporations as of 2020.
WHY IS CHANGE NECESSARY FOR
AN ORGANIZATION?
 To improve the KSAs of the employees of the
organization.
 To improve the agility.
 To improve resistance and drive effective performance.
 To increase productivity.
 To gain competitive advantage.
 WHAT ARE THE MAIN
DRIVERS FOR CHANGE?
The main reasons for change in Reliance Industries
Limited are:
INTERNAL FORCES EXTERNAL FORCES
Management Globalization
Change in strategies Technology development
Structure Customers
Organizational policies Competitors
CHANGES MADE BY RELIANCE IN
PAST YEARS
 Reliance launched JIO in September 2016 which played
a major role in bridging the urban-rural digital divide in
the country.

 In 2016, Reliance had launched the MyStore*129#

portal, a one stop mall for subscribers to choose
single/multiple pack from the list and enjoy calls at best
rates, get higher talk time, higher data benefits along
with personalized offerings for each subscriber under
special offers.
CHANGES MADE BY RELIANCE IN
PAST YEARS
 The company committed to support the developmental
needs of the new Union Territories of Jammu and
Kashmir and Ladakh and that it will create a task force
to explore investment opportunities in region.
 Reliance Industries Limited have designed a new
product JIO glass for students and teachers to enable
3D virtual rooms and it can also be used to perform
virtual meetings.
PROBLEMS FACED WHILE
IMPLEMENTING THE CHANGES
 In 2017, Reliance communication was facing an
increase in competition from BSNL, Airtel, Vodafone
and so on. The competitors were launching different
offers which attracted many customers and Reliance
tend to loose its existing customers.
 Amazon.com Inc. has begun making forays into
everything from grocery delivery and insurance to drugs
in India, setting up a monumental clash with Mukesh
Ambani’s hard- charging jio platforms.
 Call drop
CHANGES MADE BY THE COMPANY
DUE TO COVID-19
 Disruptions caused by the Covid-19 outbreak have led
Reliance Industries (RIL) to implement salary cuts and
bonus deferrals for employees in the hydrocarbon
business.
 The board of directors including executive directors, EC
members and senior leaders will forgo 30-50% of their
compensation. Employees drawing less than Rs 15 lakhs
per annum will have no reduction in compensation,
while those having compensation in excess of Rs 15
lakhs will have a 10% reduction in fixed pay.
CHANGES MADE BY THE COMPANY
DUE TO COVID-19
 The refining, petrochemical, as well as oil and gas
businesses have received a demand-side shock — not
just in India but across the world.
 Reliance Industries have initiated work from home for
the staff of the organization to prevent them from
getting infected from the virus.
 Minimum strength is maintained at the workplace to
ensure business continuity.
 Reliance continued to provide all essential services to
the citizens and will keep open its retail stores, hospitals
and its telecom connectivity services for public.
HOW DID RELIANCE TACKLE THE
CHANGES?
 Reliance made sure that good working atmosphere is
provided to the employees of the company. Reliance
provided the staff work from home training so that they
acquire the skills they require to work from home.
 Reliance takes employee feedback so that the individual
goals of the employees are aligned with the
organizational goals.
 The company seeks customer feedback so that the
customers can share their views and Reliance can work
to serve them better.
HOW DID RELIANCE TACKLE THE
CHANGES?
 To cope up with the competitors Reliance improved the
quality of the products and introduced variety of offers
so that the company can attract more customers.
 To overcome the losses incurred by the company in
Reliance Fresh and Reliance Smart retails , the company
launched jio mart . It is an online grocery delivery
service that provides daily essentials from the nearby
stores. It is a joint venture between Reliance retail and
jio platforms.
PROCESS OF IMPLEMENTING
CHANGES IN THE COMPANY
SWOT ANALYSIS OF THE
COMPANY
STRENGTHS
1. Successful track record of developing new products –
product innovation.
2. Strong dealer community.
3. Cost Structure
4. Distribution and Reach
SWOT ANALYSIS OF THE
COMPANY
WEAKNESSES
1. Poor financial planning
2. Less investment in research and development.
3. Legal proceedings and litigations
SWOT ANALYSIS OF THE
COMPANY
OPPORTUNITIES
1. Decreasing cost of transportation.
2. New customers from online channel.
3. New offers in Reliance Jio.
SWOT ANALYSIS OF THE
COMPANY
THREATS
1. Intense competition.
2. TRAI guidelines and policies.
3. Economic slowdown in India.
CONCLUSION
 THEORY ASSOCIATED WITH
COMPANY’S
CHANGE MANAGEMENT – TELEOLOGICAL
MOTOR THEORY.

 Reliance Industries is successful in implementing

different changes because the managers or the leaders
are competent enough and the employees individual
goals are aligned with the organizational goals.