PROJECT REPORT

ON
ULTRA TECH CEMENT LIMITED

DEPARTMENT OF MANAGEMENT STUDIES

TEERTHANKER MAHAVEER INSTITUTE OF
MANAGEMENT AND TECHNOLOGY, MORADABAD

MASTER OF BUSINESS ADMINISTRATION (MBA)

SESSION: 2022-2023
TEERTHANKER MAHAVEER UNIVERSITY
MORADABAD

SUBMITTED TO : SUMITTED BY:

Mr. SATYENDRA ARYA VANSHIKA JAIN
 Acknowledgement

It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude

towards all those who helped me in the successful execution of this project. I would like to

thanks Principal Sir Prof. Dr. Vipin Jain, HoD Management Dr. Manoj Agarwal and

Programme Coordinator Dr. Mohit Rastogi for their able guidance. I also extend my

gratitude towards Dr. Satyendra Arya (Project In charge), who entrusted me for the

completion of this project. I am highly indebted to all who’s constructive counselling and

able guidance helped me immensely in bringing out this project in the present form.

The acknowledgement would be incomplete without thanking my family and

classmates who were a big support throughout.

Student Name: VANSHIKA JAIN

Section: B
MBA 1st Semester
 HISTORY

UltraTech Cement Limited is an Indian cement company based in Mumbai, and a part
of Aditya Birla Group.[4] UltraTech is the largest manufacturer of grey cement, ready-mix
concrete (RMC) and white cement in India with an installed capacity of 116.75 million tones
per annum. It is the only company in the world to have a capacity of over 100 million tones in
a single country, outside of China.

In February 2016, Bombay High Court rejected UltraTech's plan to acquire two cement

plants from Jaiprakash Associates. In 2015 the court passed the Mines and Mineral
Development and Regulation Act after which the company began to make plans to acquire
several cement plants as a whole by acquiring Jaiprakash Associates.[5][1]
UltraTech Cement has 23 integrated plants, 1 clinkerisation plant, 26 grinding units and 7
bulk terminals. Its operations span across India, UAE, Bahrain and Sri Lanka.

In the white cement segment, UltraTech goes to market under the brand name of Birla White.
It has a white cement plant with a capacity of 0.68 MTPA and 2 WellCare putty plants with a
combined capacity of 0.85 MTPA.

With 100+ Ready Mix Concrete (RMC) plants in 39 cities, UltraTech is the largest
manufacturer of concrete

Company Name Ultra Tech Cement Limited

Founder Name Mr. Kumar Mangalam Birla

Owner/Parent
Aditya Birla Group
Organization

Date of Establishment 1983

Headquarter Mumbai

Revenue INR 42,772.60 crore

CEO/Managing
K K Maheshwari
Director

B Wing, 2nd floor, Ahura Centre Mahankali Caves Road, Andheri (East),

Registered Address
Mumbai 400093, India

Telephone No. 91-22-66917800

Fax 91-22-66928109

Company Status Active

Website www.ultratechcement.com
Ultra Tech established in 1983 and set up first plant for Grasim and Indian Rayon.

 1998, the company merged with Indian Rayon and Grasim cement capacity of
8.5 million Tonne Per Annum.
 2004, the company acquired L&T’s cement business.
 2012, the company expanded Brownfield in Chhattisgarh and Karnataka,
grinding unit commissioned Hotgi, Maharashtra, and 1.5 MT at Rajshree,
Karnataka Port Based bulk terminal of 0.5 MT at Cochin.
 2018, Ultra Tech commissioned integrated unit in Dhar (3.5 MTPA), acquired
cement business of Banani Cement (6.25 MTPA) Cement capacity of 102.75
MTPA.
 2019, the company merged with cement business of Century Textiles &
Industries Ltd with UltraTech Cement. The company becomes the first cement
company globally to have more than 100 MTPA capacity.
 INTRODUCTION
UltraTech Cement Limited is the largest manufacturer of cement in India and ranks among
the world’s leading cement makers. UltraTech’s vision is to be ‘The Leader’ in Building
Solutions. The company has a consolidated capacity of 119.95 million tonnes per annum
(MTPA) of grey cement. UltraTech has a strong presence in international markets such as
UAE, Sri Lanka and Bahrain. UltraTech is a founding member of the Global Cement &
Concrete Association.
 
Ultratech has 22 integrated manufacturing units, 27 grinding units, one Linearisation unit and
8 Bulk Packaging Terminals. In the white cement segment, UltraTech goes to market under
the brand name of Birla White. It has one White Cement unit and two Wall Care putty unit,
with a current capacity of 1.5 MTPA. UltraTech has over 170+ ready mix concrete (RMC)
plants in 70+ cities across India. UltraTech has a network of over one lakh channel partners
across the country and has a market reach of more than 80% across India.

 
 PRODUCTS OFFERED
UltraTech Building Products

PRODUCTS
UltraTech provides a range of products that cater to the various aspects of construction, from
foundation to finish. This includes Ordinary Portland Cement, Portland Blast Furnace Slag
Cement, Portland Pozzolana Cement, White Cement, Ready Mix Concrete, building products
and a host of other building solutions. Cement is sold under the brands ‘UltraTech, UltraTech
Premium and Birla Super.’ White cement is manufactured under the brand name of ‘Birla
White’, ready mix concretes under the name of ‘UltraTech Concrete’ and new age building
products under the names of ‘Starlite, Fix block, Seal & Dry and Readiplast’. UltraTech
Building Solutions is a retail format that caters to the end consumer providing a variety of
primary construction materials under one roof.

Top line features:

• Premium-quality cement, concrete and allied products.

• Superior strength for durable structure that can weather any condition.

• Technical cell, the largest technical force - Provides value added services like training
programmes to enhance skill set, on-site demos, concrete testing etc.

• Working closely with customers in providing end-to-end solution.

• Bringing in innovation in every application.

• Well-spread network with multiple logistic feed.

• Use of technology for improved speed, connectivity and ensure availability of products.
Tile Adhesive
UltraTech TILEFIXO is a polymer modified cement based high performance, high strength,
high quality tile adhesive developed to fix tiles, Natural Stones over walls and floors. Suitable
for both internal and external, thin bed applications. There are four variants of TILEFIXO for
different application.

Superior general purpose Cementitious Tile Adhesives recommended for mass flooring
requirements on concrete substrate and small to medium size vertical application

Repair Products
Polymer enriched high strength Repair Mortar and Micro Concrete for repair application on
de stressed Columns, Beams and highly porous roof requiring repair and strengthening of
structure.

UltraTech MICROKRETE is a polymer enriched cement based high performance, high

strength, non-shrink high quality micro concrete for micro concreting and jacketing
applications of columns, beams, and concrete slab repairs. Ideal for fast and durable repairs.
It is developed by using special polymers, additives and selected fillers. Addition of coarse
aggregates of up to 8 mm size is possible for higher volume applications. There are three
variants of MICROKRETE.

MICROKRETE – HS1: For designed strength of 80 MPa MICROKRETE – HS2: For

designed strength of 60 MPa MICROKRETE – HS3: For designed strength of 40 MPa

Flooring Screeds
Multipurpose Floor Screeds for varieties of application as underlayment for floor tiles
application for indoor and outdoor locations. Strongly recommended over waterproof agents
applied as single and two components over concrete roof for higher thickness requiring
slopes for draining out rain water eliminating the usage of brick bat coba application
UltraTech FLOORKRETE is a polymer modified cement based High performance pre-mixed
high strength mortar specially formulated for multipurpose floor screed applications. It is
suitable in terrace areas for final levelling screed over water proofing coatings, floors in
residential buildings, office buildings, commercial projects, public buildings and as
underlayment for tile adhesives and epoxy/PU and special flooring systems.

Floor rete has three variants. Floor rete HS1 – With designed strength of M60 Floor rete HS2
– With designed strength of M40 Floor rete HS3 – With designed strength of M20

Waterproofing Products
Wide range of Polymer / Co polymer modified/ Acrylic / SBR latex combination as single or
two component underlayment waterproofing agents for application requiring in Flat Roof
concrete, Kitchen Balconies, Slope roofs and wet areas like Bath-rooms, Canal linings,
Swimming pools, Water tanks etc.

UltraTech Seal & Dry ILW+ is specially formulated Integral waterproofing liquid system
which will improve the performance properties of plaster, mortar and concrete. It makes
plaster, mortar and Concrete cohesive and enhances the yield, compressive strength and water
tightness.

Features & Benefits

⛦ Improves work ability in reduced water cement ratio.
⛦ Compatible due to liquid form hence easy to mix no shrinkage
⛦ Durability increases
⛦ Reduces permeability
⛦ Produces permeability
⛦ Produces dense homogenous concrete
Industrial/Precision Grout
Non-Shrink non expandable high performance industrial grouts for wide varieties of
application in Machine foundation, joining of Precast elements, High performance safety
vaults etc.

It is recommended for grouting with design strength of 100 MPa for foundation base plates,
machine foundations and beds which demand high early strength, as barrier material for
strong rooms and vaults.

Plasters
Polymer modified surface finishing plasters for thin and thick coat application for internal
and external walls

UltraTech READIPLAST is a ready-mix cement plaster/ render with high quality polymer
additives, well graded sand and fillers for manual plastering applications. It can be used for
plastering on inner and outer walls. It can also be used effectively on brick, block, stone walls
as well as concrete surfaces. Ideal for well-prepared walls with maximum thickness of
plastering up to 15 mm.

Masonry Products
Thin bed jointing material for AAC block, Fly Ash Bricks and Concrete Blocks.

UltraTech FIXOBLOCK is a versatile thin jointing material for thin bed applications of 3
mm. This mortar is specially designed to provide stronger, durable bonding between the
blocks with optimum adhesive strength.

Autoclaved Aerated Concrete Block

Light weight block for masonry construction.
UltraTech XTRALITE is a Light weight Autoclaved Aerated Concrete Block. It is
manufactured through the reaction of the rising agent on a proportionate blend of lime,
cement and flash.