A Study on Consumer Switching Behaviour among youngsters towards food chains in

Bengaluru (Questionnaires)
Sowmiya Varsha
3rd Sem MBA
1. Age
 18-24
 25-30
 31-35
 36-40
 Above 40
2. Gender
 Male
 Female
 Non-binary
3. Educational Background
 SSLC
 PUC
 Graduation
 Post – Graduation
 Diploma

4. How often do you dine out in a month?

 Once a week
 2-3 times a week
 Once a month
 Rarely
 Never

5. What factors influence your decision to choose a particular food chain?

 Quality of food
 Price
 Ambiance
 Location
 Brand reputation

6. How do you usually become aware of new food chains in the city?
 Social media
 Word of mouth
 Advertising
 Events/promotions
 Other (please specify)
7 (a). Have you switched from your regular food chain to a new one in the past six
months?
 Yes
 No
7 (b). If yes, what motivated you to make the switch?

 Better quality
 Lower prices
 Convenience
 Change in preferences
 Other (please specify)

8. How much do current food trends influence your choice of food chains?
 A lot
 Somewhat
 Not much
 Not at all

9. Do you prefer ordering food online or dining in at the food chain?

 Online ordering
 Dining in
 Both

10. How likely are you to provide feedback to a food chain about your experience?
 Very likely
 Somewhat likely
 Not likely
 Never