FINAL OUTPUT

HUMAN RESOURCE MANAGEMENT RESEARCH

[AYALA LAND INCORPORATION]

SUBMITTED BY:
(Jologuelie Group)
Lorican, Jovy Ann
Esquillo, Loraine
Pagal, Rosemarie
Penedilla, Rodolfo Miguel

[Date of Submission]
Table of Contents

List of Tables and Figures ii

Abstract 1
Company Background 1
Time Context 1
Research Methodology 1
Research Results 1
Review of Relative Literature 1
Discussion and Conclusion 1
References 2
Appendices 2
List of Tables

Table 1 ………………………………………………………………………………1
Table 2 ………………………………………………………………………………1
Table 3 ………………………………………………………………………………1

List of Figures

Figure 1 ……………………………………………………………………………..1

Figure 2 ……………………………………………………………………………..1
Figure 3 ……………………………………………………………………………1
Abstract
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Company Background
Ayala Land, Inc. (ALl) was incorporated in June 30, 1988 and is the real estate arm of
the Ayala Corporation. The company is known as the leading, most diversified and fully
integrated property developer in the Philippines. It became public through an initial
public offering (IPO) on Makati and Manila Stock Exchange in July 1991. ALI is well-
known for large scale, master planned, mixed-use and sustainable communities.
The company is the only full-line real estate developer in the Philippines with a major
presence in all sectors of the industry. It is present in industrial estates, residential and
office condominiums, house and lots, commercial and industrial lots, shopping centres,
factory buildings and warehouses, and hotel and resorts. With over 11, 600 hectares of
land bank, ALl is present in 57 growth centers across the country. The company has
more than 100 subsidiaries of which the notable ones include Alveo, Avida, and Amaia.
It has proven track record that includes the development of Makati Central Business
District, Ayala Alabang, Bonifacio Global City, Cebu Park District, and NUVALI.

Time Context
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Research Methodology
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Research Results
A. The Role of Human Resources
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B. Developing and Implementing Strategic HRM Plans
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C. Diversity and Multiculturalism
Ayala Land Inc. (ALI), which received the EDGE Assess Certification on March
9 in recognition of gender equality in the workplace, is one of the first Philippine
businesses and the first real estate corporation in the globe. The most widely used
assessment approach and corporate certification standard for gender equity is called
 EDGE, or Economic Dividends for Gender Equality. By attaining the Assess level of
certification, ALI was honoured for its public commitment to upholding good gender
balance across its talent pipeline and building an inclusive workplace culture with
high engagement levels of both the male and female employees. The business keeps
coming up with specific action plans for continued advancement at the same time.
D. Recruitment and Selection
The following qualities are present in candidates who are successfully
onboarded: an entrepreneurial bent, strong communication skills, coachability,
dynamism, and flexibility to adapt in a fast-paced work environment and global
market. ALI hiring procedures are based on candidate merits, and pay employees
depending on how much they have helped the business expand. We do not put up
with prejudice based on racial, gender, age, or religious grounds.
E. Total Rewards
a. Compensation and Benefits
We strive to provide our employees with a sense of support that goes
beyond their salary by offering some of the most competitive
compensation and benefits packages available to employers.
b. Recognition
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c. Performance Management and Performance Appraisal
As the largest property developer in the Philippines, we'll uphold our position
and reputation. As a foundation for our end-to-end real estate offerings, which
include residential, retail, and office buildings, hotels and island resorts, as
well as construction and property management services, we create large-scale,
integrated, master planned mixed-use estates in growth centres. This market-
leading platform and our five-pillar strategy of expansion, margin expansion,
capital efficiency, and brand creation serve as the foundation for our sustained
success. To increase our footprint, we analyse regional and urban
development patterns and look for areas with promising futures for
construction of mixed-use estates.
d. Learning and Development
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e. Employee Appreciation
 ALI think a crucial component of our growth strategy is organizational
development. By fostering a work climate that encourages both personal fulfilment
and professional progress, we empower our people. Experience and contributions to
the company's success are taken into account when determining compensation and
benefits. In order to keep the best personnel, we also make sure to give prices that are
competitive with the industry.
F. Retention and Motivation
Each Ayala Land estate possesses the characteristics of our Four Focus Areas, making it
a sustainable development community. This allows us to provide distinctive services to
our stakeholders and generate long-term value. Advancements that enhance the well-
being of more people while reducing our negative environmental effects. Ayala Land's
2020–2040 plan's success depends on a motivated workforce. A motivated and skilful
team that can finish the job at hand. For a key Ayala Land empowers its 4,220 employees
by giving them a job as part of its growth strategy. A setting that encourages both
professional and personal growth.

Review of Relative Literature

Review Of Related Literature 1
A system of guidelines, procedures, and initiatives with the aim of achieving both
individual and organizational objectives may be referred to as human resource
management. It is a method of tying people and organizations together so that both can
succeed in their goals. According to Flippo, "Planning, organizing, directing, and
managing the acquisition, development, compensation, integration, maintenance, and
reproduction of human resources in order to achieve personal, organizational, and societal
goals is known as human resource management". To this definition, human resource
management is the area of management that deals with organizing, directing, and
managing an organization's personnel functions. These duties are performed in order to
aid in the accomplishment of fundamental organizational, personal, and social objectives.
According to Institute of Personnel Management (U.K) "The management function that
deals with people at work and their interactions inside the company is known as
personnel management. It aims to unite the men and women who work for the company
into an efficient organization, enabling each to make the best contribution possible to its
success, both as an individual and as a part of a working group. It aims to establish
business partnerships that are supportive of both productive work and happy employees."

Review Of Related Literature 2

AyalaLand Estates takes pride in creating environmentally sustainable communities that

will nurture even future generations. Green spaces and integrated into every estate,
surrounding people with the calming influence of nature. It is also measured in ways that
do not readily appear on a spreadsheet, such as the comforting sense of community, the
great potential for further growth as well as the likelihood that it will make people want
to live, work and even retire there. Indeed, these are the intangibles that ultimately lead to
a life-changing decision to invest in one piece of property over another, making property
values appreciate over time. Over the past 10 years, AyalaLand Estates, Inc (ALEI) has
been delivering to the market these key ingredients that combine to become economic
growth and activity centers in Metro Manila and, more importantly, in strategic locations
farther afield such as the provinces of Laguna and Pampanga in Luzon; Cebu and Negros
Occidental in the Visayas as well as the Cagayan de Oro and Davao cities in Mindanao,
each imbued with its own distinctive character. In these areas, ALEI was one of the first
to see the growth potential and proceeded to unlock their values by coming in first with
its own brands or products such as a residential or office property development and a
shopping mall, and priming them with large events and carefully chosen locators such as
schools and churches to eventually entice other investors to come in. Among the marquee
companies and brands that partnered with ALEI in various estates this year are Landers,
MerryMart, S&R, Uniqlo, Miriam College and even the local government units. Through
these partnerships and the unique way that the Ayala group designs, implements and
manages its projects, ALEI has helped establish masterplanned estates outside the
traditional and saturated urban centers of Metro Manila and Cebu City, thus revving up
more engines of growth and enclaves where people will choose to live and work in.
These new regions of increasing prosperity – and rising property values – in turn become
catalysts for the transformation for the better of the zones around them, giving rise to
employment opportunities for the locals who no longer need to travel far to get a decent
job.
Review Of Related Literature 3

Ayala Land, Inc.’s (ALI) strategic adjustments to its business lines and service delivery
amid the pandemic have allowed it to successfully adapt to changes in market needs. The
company is now poised to build on post-pandemic opportunities with its diverse portfolio
of offerings that continue to contribute to sustainable development throughout the
country. Resilient operations coupled with relaxed quarantine restrictions towards the end
of last year have helped ALI post total revenues of P106.1 billion and a net income of
P12.2 billion in 2021. These represented increases of 10% and 40% respectively
compared to the previous year. “Our diversified portfolio has served us in good stead,
especially during this pandemic, enabling us to cushion the impact of cyclicality and risks
within each business line. It continues to give us a competitive advantage to capitalize on
opportunities whenever they arise and provide inclusive environments that foster growth
for communities and businesses,” said Ayala Land Chairman Fernando Zobel de Ayala.
Zobel explained how ALI’s various businesses pivoted to the changing needs of the
market, citing how its residential business catered to the increased demand for horizontal
products, and how the malls repurposed spaces by introducing experiential retail,
reinforcing the malls’ purpose as community centers. ALI’s hotels and resorts also
provided safe accommodations to returning Filipinos for their quarantine requirements
and domestic tourists through travel bubbles. Ayala Land President and CEO Bernard
Vincent O. Dy added that the company will continue to focus on its innovations to
improve operating efficiency, project delivery and customer engagement as the country
enters the recovery phase. Digital marketing channels for instance, brought in P20.2
billion in reservation sales, representing 22% of the total for ALI’s residential brands. Its
construction arm, Makati Development Corporation (MDC), also accelerated its Design
for Manufacturing Assembly (DfMA) initiatives to reduce construction time and
minimize rework. Today, approximately 40% of construction work for vertical
developments is done offsite. “I believe that all our major businesses will remain relevant
post-pandemic. Some will even benefit from the changes in consumer preferences, while
a few businesses will require a higher level of reinvention, with changes that we need to
implement quickly,” said Dy. ALI also strengthened its commitment to supporting social
development by launching the Alagang AyalaLand program in 2021. This provided free
space to social enterprises in its malls and assisted victims of the Taal Volcano eruption
and Typhoon Odette. “We see this as a continuing thrust from hereon as we acknowledge
 our capability to extend resources to those in need and enhance lives by opening
opportunities for small Filipino businesses to succeed,” Zobel said.

Review Of Related Literature 4

Human resource management may be defined as a set of policies, practices and

programmes designed to maximise both personal and organisational goals. It is a process
by which the people and organisations are bound together in such a way that both of them
are able to achieve their objectives. According to Flippo, “Human resource management
is the planning, organising, directing and controlling of the procurement, development,
compensation, integration, maintenance and reproduction of human resources to the end
that individual, organisational and societal objectives are accomplished.” This definition
reveals that human resource management is that aspect of management which deals with
the planning, organising, directing and controlling the personnel functions of an
enterprise. The purpose of these functions is to assist in the achievement of basic
organisational, individual and societal goals.

Discussion and Conclusion

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References
 https://asia.nikkei.com/Companies/Ayala-Land-Inc
 https://www.ayalaland.info/about/
 https://www.yourarticlelibrary.com/essay/hrm-essay/essay-on-human-resource-
management-hrm/75203
 https://www.ayalaland.com.ph/ayalaland-estates-fulfilling-promises-through-the-
years/
 https://www.ayalaland.com.ph/adapting-to-shifting-consumer-needs-key-to-ayala-
lands-sustained-performance/
 https://www.ayalaland.com.ph/our-legacy/#:~:text=mixed%2Duse
%20developments-,Ayala%20Land%2C%20Inc.,land%20known%20as%20Hacienda
%20Makati.
 https://www.yourarticlelibrary.com/essay/hrm-essay/essay-on-human-resource-
management-hrm/75203?
fbclid=IwAR2drc03zvfl5UfVw1Pw7BvTxN9dP3lmPHtyrEmSh45Z6TXNDJe6o1
K3nxM
 https://ir.ayalaland.com.ph/wp-content/uploads/2021/04/ALI-AR-2020-
20210420_WEB-1.pdf
Observe Proper APA Format.
Appendices
1. Approval Form
2. Letters /Correspondences/Pictures
3. Reflections essay about the case.
4. Copy of related case studies as support to recommendations.
5. Tables and Pictures, etc.