Case Study of O'Desi Meals

Assignment of Sectorial Innovations - II

Submitted By: Mohammed Navas

PRN no: 22020143031

Date of Submission: 2/27/2023

Developing competitive strength: -

1) They might work to set themselves apart from rivals by providing distinctive and
genuine flavors that are hard to get elsewhere. High-quality ingredients and
conventional cooking techniques can be used to accomplish this.
2) Businesses can spend money for advertising and branding to develop a powerful,
identifiable brand that appeals to their target market. This can involve influencer
engagement, social media marketing, and targeted marketing.

Addressing Operational challenges and growth opportunities: -

1) O'Desi Meals' present sites already have a sizable consumer base. The business,
however, has the option to investigate new markets and extend its reach into other
regions. This can be accomplished by collaborating with nearby companies or
spending money on new infrastructure. The firm will be able to contact more clients
thanks to the expansion, which will also boost sales.
2) In order to draw in more clients, O'Desi Meals might add new items to its menu. The
business might carry out market research to determine the most well-liked meals
across various areas and provide them to clients. This might assist the business in
standing out from its rivals and enhancing its value proposition.

3) Establish specific growth objectives, such as raising sales, gaining more clients,
introducing new goods, or extending operations to other regions. These objectives
must to be precise, quantifiable, and doable within a certain time range.
4) O'desi Foods may better understand its target customers, their preferences, and
rivals by doing market research. The growth targets may be improved using this
information, which can also be utilised to spot potential growth regions.