ZEAL COLLEGE OF ENGINEERING AND RESEARCH (ZCOER)

CIE :-2
Name :- Ajay Bhaskar pazare
Roll No :- SMB1211059
subject :-Strategic Management

TOPICNAME: A CASE STUDY ON THE BUSINESS MODEL OF ZOMATO.

 Introduction to Industry

 Zomato is an Indian multinational technology company that operates in

the food delivery and restaurant discovery space. Founded in 2008 by
Deepinder Goyal and Pankaj Chaddah, Zomato has grown to become
one of the leading online food delivery and restaurant aggregator
platforms globally. The company's headquarters are in Gurugram, India,
and it has expanded its operations to numerous countries around the
world.
 Zomato has expanded its operations beyond India and has a significant
presence in several countries, including the United States, the United
Kingdom, Australia, Canada, and many others. The company's global
expansion has been marked by strategic acquisitions and partnerships to
strengthen its position in various markets.
 Introduction of company

 Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah,

is a prominent Indian multinational technology company that has left a
lasting impact on the food industry. Headquartered in Gurugram, India,
Zomato operates as a leading online food delivery and restaurant
discovery platform, catering to millions of users worldwide.

Key Services:
1. Restaurant Discovery
2. Food Delivery
3. Table Reservations
4. User Reviews and Ratings
5. Membership Program
 How It Works

 Zomato primarily generates revenue through a commission-based model, where it

charges a percentage of the order value as a fee from the restaurants listed on its
platform. Additionally, advertising and promotional services for restaurants and food-
related businesses contribute to the company's revenue stream.
 User Registration:
 o Users need to create an account on the Zomato platform. This typically involves
providing basic information such as a valid email address and creating a password.
 Location-Based Services:
 o Zomato utilizes location-based services to identify the user's geographical location.
This enables the platform to provide relevant and localized information about restaurants,
cafes, and food delivery options in the user's vicinity
 Restaurant Discovery: Users can explore a div erse array of restaurants, cafes, and eateries
through the Zomato app or website. The platform prov ides detailed information about each
establishment, including menus, rev iews, ratings, photos, and other relev ant details.
 Menu Exploration:
 Users can browse through the menus of v arious restaurants to v iew the av ailable dishes, prices,
and any special offers. Zomato prov ides a user-friendly interface for menu exploration, making it
easy for customers to find their preferred cuisine.
Order Placement:
Once users have decided on a restaurant and selected their desired items from the menu, they
can place an order through the Zomato platform. This inv olves adding items to the cart, specifying
any special instructions, and confirming the order.
Payment:
offers multiple payment options, including credit/debit cards, digital wallets, and cash on deliv ery,
depending on the user's preference. Users can securely complete the payment process within the
app or website.
 Food Preparation and Delivery:
 The restaurant receives the order through Zomato's platform and begins preparing the
food. Zomato's delivery partners, often independent delivery personnel or third-party
courier services, pick up the order from the restaurant and deliver it to the user's specified
location.
 Real-Time Tracking:
 Zomato provides real-time tracking of the delivery, allowing users to monitor the status of
their order and estimate its arrival time. This feature enhances transparency and keeps
users informed about the delivery process.
 User Feedback:
 After the delivery is complete, Zomato encourages users to leave reviews and ratings for
the restaurant and the delivery experience. This feedback contributes to the overall user
community and helps others make informed decisions.
 Whether that is in Profit or loss

 Zomato Ltd on Thursday reported its first-ever consolidated profit after tax of ₹2
crore in the April-June quarter of 2023-24, driven by strong revenue growth. The
company had posted a net loss of ₹186 crore in the same quarter last fiscal,
Zomato said in a regulatory filing.
 • Food delivery platform Zomato on Thursday announced its Q1 earnings
for FY24. The company reported a net profit of ₹two crore against a loss of ₹186
crore (YoY). The revenue of the firm was up at ₹ ₹2,416 cr vs 1,414 cr.
 • Zomato, pulling a surprise for the investors, reported a net profit for the first
time. The food delivery platform reported a profit after tax (PAT) at Rs 2 crore in
the June 2023 quarter. The company had reported a net loss of Rs 189 crore
and 186 crore in the March 2023 quarter and June 2022 quarter, respectively.
 Conclusion

 In conclusion, Zomato stands as a significant player in the global food

delivery and restaurant discovery industry. Since its inception in 2008, the
company has evolved into a comprehensive platform, offering users the
convenience of discovering, ordering, and experiencing a variety of dining
options. Zomato's success is evident in its widespread global presence,
reaching markets beyond its Indian roots.
 The platform's key services, including restaurant discovery, food delivery, table
reservations, and membership programs, cater to the diverse needs of users.
 To assess Zomato's current financial status, it is recommended to refer to the
latest financial reports, official statements, or reputable financial news sources,
as the company's performance can evolve over time. Despite challenges,
Zomato's journey from a local restaurant discovery platform to a global food
services giant showcases its resilience and adaptability in meeting the evolving
demands of the modern food industry.