Zomato and the Food-Tech Revolution in India

Class – M1
Course – BBA (1st Year)

Submitted to - Mr Rohit
Submitted by – Rajdeep, Deven and Yash Chauhan
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Zomato is a leading food
delivery platform based
in India. In this
presentation, we'll
explore Zomato's journey
and the impact the
company has had on the
food-tech industry.
 WHAT IS ZOMATO?

Zomato is a food-tech company

headquartered in Gurgaon,
India that provides restaurant
search and discovery services,
food delivery and online
ordering.
 ZOMATO'S ORIGIN

Zomato was founded as

Foodiebay in 2008 by Deepinder
Goyal and Pankaj Chaddah. The
platform was rebranded as
Zomato in 2010.
ZOMATO'S CURRENT OFFERINGS

Zomato now operates in 24 countries and

has expanded its services to include
restaurant reviews, table reservations,
and online food ordering and delivery.
ZOMATO'S ACQUISITION OF UBER
EATS

In January 2020, Zomato announced

the acquisition of Uber Eats India in an
all-stock deal, further strengthening its
position in India's competitive food-
tech market.
CHALLENGES IN THE FOOD INDUSTRY IN
INDIA
Fragmented restaurant Logistics and delivery Low digital penetration among
market challenges restaurants

India has a highly
fragmented restaurant
industry, with small
independent eateries making
up the majority of the
market. This has made it
difficult for food-tech
companies to establish a
substantial presence.
India's vast geography and
infrastructure complications
have added to the challenges
of food delivery, such as
traffic congestion and lack of
proper addresses.
Many restaurants in India do
not have online presences,
making it difficult for food-
tech companies to onboard
them onto their platforms.
ZOMATO'S ENTRY AND GROWTH IN THE MARKET
Overlaying relationships with
restaurants
Zomato's strategy involves building
personal relationships with
restaurants around the world and
can customize offerings in a more
localized way.
1 Entry into market
Zomato's entry was in 2008 as a
restaurant information platform
2 with menus and user reviews, but
didn't have an ordering system until
2015.
Market share & Growth
3
Zomato has a 55% market share in
India, and its user base continues to
climb, with over 70 million monthly
active users as of 2021.
Zomato's business model
Online ordering and delivery
Zomato provides an online platform for customers to order food from a range of restaurants, which Zomato delivers
via its service partners.

Table reservations
Zomato offers online reservations for tables at partnered restaurants, with seating available at recommended
locations.
Paid promotional services
Zomato offers premium services to restaurants such as advertising and targeted outreach to increase visibility on the
platform.
Impact of Zomato on the food-tech industry

Increased demand in Increased profitability Global recognition of

online ordering & of restaurants Indian food tech
delivery
Zomato's partnerships with restaurants Zomato's success has brought
Zomato's success has inspired other
have increased the digital presence of international recognition to India's
food-tech companies to enter the
small eateries, helping them reach new food-tech industry and has attracted
market, increasing competition and
customers and expand their businesses. investors and entrepreneurs to the
expanding the food-tech industry's
country.
presence in India.
 Future prospects for Zomato and the
food-tech revolution
Growth potential Emerging food- Increased investment
in other markets tech trends and competition
Zomato has already expanded Zomato has the opportunity to Zomato faces growing
to 24 countries beyond India, further evolve the food-tech competition from established
but there is still significant industry by tapping into players such as Swiggy and
potential for growth in emerging trends such as plant- from new entrants. However,
untapped markets such as based foods, ghost kitchens, Zomato has recently raised
Africa and South America. and drone delivery. significant funding and is
positioned for further growth.