Elon Musk's acquisition of Twitter is a big deal in the tech world.

The $44 billion deal was

finalized on October 27, 2022. Musk’s takeover has led to a series of changes and controversies
that have impacted Twitter’s image and workflow.

Business Decisions and Impact:

• Leadership Changes: Musk removed several executives, including CEO, CFO, and
chief legal officer. This change in leadership is likely to cause some disruption in the
company’s operations.
• Product Revamp: One of Musk’s first instructions was to relaunch the video app “Vine”.
This decision could diversify Twitter’s offerings and attract a new user base.
• Employee Layoffs: Hundreds of employees were laid off. This decision likely had a
significant impact on morale and could have affected the company’s workflow.
• Verification Process Revamp: Musk announced that the whole verification process is
being revamped. He criticized the current system for who gets a blue checkmark as
unfair.
• Work Culture Changes: Musk issued an ultimatum to remaining employees to work at
an “extremely hardcore” rate or accept a dissolution package. This directive could lead to
a high-pressure work environment.
• Free Speech Advocacy: Musk expressed his intention to protect free speech and make
changes to Twitter’s content policies. This stance could attract users who value free
speech but might also lead to conflicts.

These decisions have significantly impacted Twitter’s image and workflow. In my opinion,
Musk’s takeover creates an opportunity for innovation, growth, job security, work culture, and
the platform’s role in public discourse, but the impact of these changes can be seen in the near
future.