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2. When the sales department drops prices to secure a contract, while the
marketing function is trying to build the brand and maintain price premiums,
the brand is
a. more competitive.
b. using a pull strategy.
c. using a push strategy.
d. devalued in the marketplace.
e. number one in the marketplace.
7. When Sony targeted the Walkman to joggers who would appreciate the
break from a tedious activity, the company was
a. conducting research.
b. narrowcasting.
c. repositioning the product.
d. creating a customer need.
e. trying out various sales strategies.