Total No. of Questions: 05] [Total No.

of Printed Pages:02
SEAT NO: P232410106
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
(Trimester – III) EXAMINATION, DECEMBER 2023
301: STRATEGY & ENTERPRISE PERFORMANCE MANAGEMENT

Time: 2 Hour 30min Maximum Marks: 50

Instructions to the candidate

• All questions are compulsory.

• Figure to the right indicate marks for question / subquestion.
• Use of simple calculator is allowed.

1 a) Define Strategy and Mintzberg’s 5 Ps of Strategy (10)

OR
1 b) Explain various business drivers of changing business environment. (10)

2 a) What is the meaning of Business Model and explain various components of (10)
Business Model.
OR
2 b) What is ERP and explain various characteristics & advantages of ERP? (10)

3 a) Explain the meaning of Performance Management Cycle and the meaning of (10)
management control.
OR
3 b) Discuss the role played by Internal Audit in the performance measurement? (10)

4 a) How cost audit helps in the measurement of performance?Discuss the principles (10)
of management audit.
OR
4 b) Discuss the various performance evaluation parameters for Banks. (10)

5 a) Write short notes on any two (10)

i) Financial Audit
ii) PESTEL Analysis
iii) Differentiation Strategy
iv) Ratio Analysis
OR
5 b) Answer the following (One mark each) (10)
1) Explain any four indicators of business failure?
2) _________ are strategies for firms in declining industry.
A] Persue fastest growing market segment
B] Stress differentiation based on quality improvement
C] Strive to drive cost down
D] All of the above

[P.T.O.]
3)__________ means adopting business strategies and activities that meet the
needs of an enterprise.
A] Strategic Development B] Stable Development C] Sustainable Development
D] None of the above

4) Too much inventory affects the profitability of the Company.True or False

5) Performance management is defined as _____________.

A] The activity where a line manager sets objectives for his/her staff
B] To develop punitive steps to address poor performance
C] To ensure all stakeholder requirements will be met.
D] To comply with the requirements of HR

6) ____________ introduced the performance pyramid.

A] Fitzgerald B] Moon C] Lynch & Cross D] None of the above

7) Financial audit means verification of cost accounts. True or False

8) Name the four stage process for developing performance measurement system
for NPO?

9) What is the formula to calculate various turnover ratios.

10) A Competitive advantage is an unfavourable circumstance that causes a firm

to underperform in an industry. True or False