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Marketing Canadian 9th Edition Crane Test Bank
Marketing Canadian 9th Edition Crane Test Bank
Test Bank
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Chapter 10
Student: ___________________________________________________________________________
1. Which statement below best describes why iCloud was unique in the industry when Apple
launched it in mid-2011?
A. no other service offered seamless integration and syncing between multiple devices
B. other services existed, but only synced multiple personal computers
C. other services existed, but only synced multiple smartphones
D. it was the first service that was profitable
A. personal computing
B. animated movies
C. digital publishing
D. gift cards
3. According to innovation at Apple, how it conceives, produces, and markets new products and/or
services, is the foundation for:
4. A group of products that are closely related because they satisfy a class of needs, are used
together, are sold to the same customer group, are distributed through the same types of outlets,
or fall within a given price range are referred to as a:
A. product class
B. product mix
C. product line
D. marketing mix
5. The Build-A-Bear Workshop in West Edmonton Mall sells custom made teddy bears designed to
be given as gifts for almost every occasion imaginable. For the Build-A-Bear Workshop, teddy
bears are an example of a:
A. product class.
B. product mix.
C. product line.
D. marketing mix.
6. Polaroid Canada has two major __________ consisting of cameras and film.
A. product classes
B. product mixes
C. product lines
D. marketing mixes
A. product classes
B. product mixes
C. product lines
D. marketing mixes
8. The Toronto Hospital for Sick Children consists of inpatient hospital care, outpatient physician
services, and medical research. For the hospital, these would be considered their:
A. product classes.
B. product mixes.
C. product lines.
D. marketing mixes.
9. The Build-A-Bear Workshop in West Edmonton Mall sells custom made Teddy bears designed to
be given as gifts for almost every occasion imaginable. The Beary Romantic Curly Teddy is one
bear it designed for people to give to each other on Valentine's Day. The Beary Romantic Curly
Teddy is an example of a:
A. product item.
B. product type.
C. product class.
D. brand item.
10. A supplements company has a strategy to minimize the number of products they have to ensure
they can best service all of their existing products. In doing so, their corporate goal is to have no
more than five _________.
11. Within each product line, a specific product as noted by a unique brand, size, or price is referred
to as the ____________.
A. product item
B. universal product code
C. stock-keeping unit
D. order quantity code
12. The Build-A-Bear Workshop sells custom made teddy bears designed to be given as gifts for
almost every occasion imaginable. The Beary Romantic Curly Teddy is one bear designed for
people to give to each other on Valentine's Day. The code that the Build-A-Bear Workshop uses
to distinguish this teddy bear from the others in its inventory and to order new stock when its
numbers are depleted is a(n):
13. The Nike LeBron [King James] basketball shoes retail at $199.99 and only come in size 12, the
size of LeBron James' shoe. This item is called a(n):
A. product class.
B. product type.
C. product item.
D. brand item.
14. During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she
noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing
for men, women, and children, health and beauty aids, small household appliances, automotive
products, and more. Further, Pat noticed Zellers offered an array of different products within each
product group. Each product group at Zellers is an example of a ______; all of the product groups
together constitute Zeller's ____.
15. Newman's Own is a company that gives all of its profits to charities. The company produces
popcorn, salsa, pasta sauce, and salad dressings under the Newman's Own brand name. These
product lines are the company's:
A. product mix.
B. stock-keeping units.
C. product category.
D. product hierarchy.
16. Procter & Gamble offers home cleaning products (such as Mr. Clean), personal health products
(such as Colgate toothpaste), and optometry products (such as contact lenses). Collectively,
these would be Procter & Gamble's:
A. product class.
B. product mix.
C. product category.
D. marketing mix.
17. Fortune Brands offers many product lines, including sporting equipment (Titleist golf balls) and
plumbing products (Moen faucets). Together, these product lines are referred to as a(n):
A. product class.
B. product mix.
C. product category.
D. marketing mix.
18. Colgate toothpaste is likely:
19. Two major ways to classify products are by type of ______ and degree of _________.
21. Consumer goods are products purchased by the ultimate consumer, whereas _____ are products
used in the production of other products for ultimate consumers.
A. convenience goods
B. shopping goods
C. business goods
D. specialty goods
22. Which of the following would most likely be considered a consumer good?
A. ball bearings
B. back hoe
C. printing press
D. suitcase
23. Which of the following is NOT an example of a purchase of industrial goods?
24. Each of the following describes products that assist directly or indirectly in providing products for
resale EXCEPT:
A. Industrial goods
B. Consumer goods
C. B2B goods
D. Organizational goods
25. Classification of products using the terms: nondurable goods, durable goods, and services
essentially describe the _______ of a product.
A. consumption
B. tangibility
C. liquidity
D. porosity
A. cat food
B. shoes
C. insurance
D. DVD player
A. automobile
B. health care
C. hair cut
D. gasoline
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we shall reach the Pole. We don’t need any more to get there, but if
necessary we can spend fourteen days on the homeward trip.”
These words we repeat to each other over and over again, and
comfort ourselves with the knowledge of the excellence of the
machines and their crews, and the recollection that they warned us
that in bad weather they might only return after an absence of
fourteen days. Yet it seems strange that they should be so long away
when, so far as we can judge, the weather has been favorable.
When Amundsen made his rush to the South Pole he could only stay
to make observations for three days, as he had to trek back again
and food allowance was limited. In this case, however, he can return
to his base in eight, ten, or twelve hours so why should he jeopardize
the benefit to the world’s scientific knowledge by leaving his point of
observation before necessity demanded? If they have found land up
there, they will wish to make maps—to photograph it—to measure it
—a week will soon go by. But—but—but—this little word comes up
every time we try to find a reason for the delay—and yet it is absurd
to give up hope so soon.
This evening a council of war has been held on board the
“Fram.” An announcement has arrived from the Norwegian
Luftseiladsforeningen that they are planning a reconnoitering
expedition. Two naval hydroplanes are to be sent north to help in the
patroling of the ice borders. Captain Hagerup, First Lieutenant
Horgen, Shipper Johansen, and First Mate Astrup Holm are to send
word at once if such machines will be of any use. To give an answer
of this kind is difficult, for the ice this year lies with a broad belt of
drifting ice screwing in shoals in front of the solid ice border. Thus
the hydroplanes could not negotiate this obstacle to any great
distance. Should they themselves have to make a forced landing any
distance from the open sea, both they and their crews would be lost.
On the other hand, they would be able to fly over the entire area of
the fairway north of Spitzbergen in a few hours, a distance which it
would take several days for ships to cruise over, and thus they would
make the patroling much more effective. Our answer was based on
this latter consideration.
To-day it is eight days since they started, and we enter a new
phase in our waiting time. Until to-day none of us have gone far
away from the ships. The American journalist, James B. Wharton,
who is with us, the film photographer, Paul Berge, and I had not set
our feet out of the ship. We have always waited in the expectation of
seeing the machines at any moment appear from behind
Amsterdamöen. We have lain fully clad on our mattresses, ready to
set the wireless working broadcasting the news. Berge’s film camera
has stood on its three legs on the bridge ready to turn out hundreds
of yards of film. We have always kept a boat ready at “Fram’s” side
so that we could row across to the flying machines the moment they
landed, and every night before we went to rest we instructed the
watchman on deck that he must waken us the first moment he heard
anything. But this evening as the telegraph station from the coast
asked if they should keep open all night with extra supervision, I had
answered that it was no longer necessary. As these words were
broadcast from the little wireless compartment, it seemed as though
we had sent a telegram to a waiting world that showed them that
even we had begun to doubt. The same doubt is felt now by almost
every one on the two boats. The possibility of seeing them come
flying back is gradually diminishing. We still believe, but to-morrow
our confidence will be less. We feel that on the 9th day from the start
we shall give up hope. To-day it is decided that to-morrow “Fram”
shall go down to Ny-Aalesund, partly for coaling reasons, partly to
take away those members of the expedition who wish to take
advantage of the opportunity to go down to Advent Bay, whence a
coal steamer can carry them to Norway. When we shall see our
comrades carried southwards while we are left behind, we shall
enter into an anxious period of waiting which will seem unending.