Volume 8, Issue 12, December – 2023 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
Crafting a Digital Presence: An In-Depth Exploration
of MERN Stack Solutions for Indian Artisans
Shrinidhi N1
Assistant Professor,
Department of Computer Science and Engineering
Moodlakatte Institute of Technology Kundapura
Udupi Karnataka, India
Amrath Prasad2
Undergraduate Scholar,
Department of Computer Science and Engineering
Moodlakatte Institute of Technology Kundapura
Udupi Karnataka, India
Abstract:- As the worldwide marketplace embraces
digital transformation, this paper undertakes a complete
exploration of technology platforms designed to elevate
the digital presence of Indian artisans. Focusing on the
powerful MERN (MongoDB, explicit.js, React, Node.js)
stack, the study delves into the intricacies of structures
devoted to showcasing the wealthy tapestry of Indian
handicrafts.
Keywords:- Indian Handicrafts, Artisan, MongoDB,
Express.js, Node.js, React.js, Full-Stack Web Development.
I. INTRODUCTION
In recent years, the connection of conventional
craftsmanship and the contemporary era has flagged the
manner for innovative solutions in selling and showcasing the
rich background of Indian handicrafts. The virtual panorama
has emerged as a dynamic canvas for artisans, offering
possibilities to connect with a global target market and show
off their skills in approaches formerly unexplored. This paper
embarks on an adventure to explore and significantly examine
the diverse period systems that have emerged as crucial gear
in crafting a digital presence for Indian artisans.
At some point in this survey, we will delve into the
intricacies of those era systems without yet disclosing the
unique focus of our examine. By knowledge of the
contemporary landscape of digital answers to be had by
Indian artisans, we aim to become aware of developments,
challenges, and possibilities as a way to inform the layout and
improvement of our approaching undertaking. The remaining
goal is to empower artisans, imparting them with a sturdy
digital presence that not best helps trade but also celebrates
the artistry and cultural significance embedded in their
creations.
IJISRT23DEC1193 www.ijisrt.com
Juvens D Almeida3
Undergraduate Scholar,
Department of Computer Science and Engineering
Moodlakatte Institute of Technology Kundapura
Udupi Karnataka, India
Gopal L4
Undergraduate Scholar,
Department of Computer Science and Engineering
Moodlakatte Institute of Technology Kundapura
Udupi Karnataka, India
Within the subsequent sections, we will embark on a
comprehensive survey of current-era systems, analyzing their
features, strengths, and barriers. Through this analysis, we
hope to make contributions of precious insights into the
broader discourse surrounding the intersection of generation
and traditional craftsmanship, laying the basis for a challenge
that seeks to extend the voices and competencies of Indian
artisans inside the virtual realm.
II. OBJECTIVE
The objective of this review paper is to check out the
role and impact of the MERN stack in internet improvement,
specializing in its applications in numerous industries. The
paper goals to analyze each thing of the MERN stack,
specifically MongoDB, express.js, React.js, and Node.js,
highlighting their particular capabilities and advantages in
complete-stack improvement. Additionally, the evaluate aims
to explore the reasons in the back of the large adoption of the
MERN stack, highlighting its performance, flexibility,
scalability, and seamless integration. Real-global
implementations and fulfillment memories can be examined
to offer insights into how organizations and developers have
effectively utilized the MERN stack to create innovative web
solutions. The purpose is to offer a complete assessment for
builders, agencies, and researchers interested in information
on the talents, advantages, and ability challenges of the
MERN stack in existing internet development.
III. RESEARCH METHODOLOGY
A technical analysis of present MERN stack systems is
carried out, emphasizing their structure, person interface, and
integration capabilities. The evaluation encompasses
numerous structures, thinking about both a hit fashion and
those with extremely good shortcomings. The goal is to purify
insights that could manual the design and development of a
novel platform supporting e-commerce and artistic
expression.
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Volume 8, Issue 12, December – 2023 International Journal of Innovative Science and Research Technology
IV. LITERATURE REVIEW
"Epicraft: E-commerce for Artisans" is a revolutionary
platform leveraging the MERN technology stack, featuring a
React-based frontend and a Node. Js-powered backend.
Developed to seamlessly connect artisans with a global
audience, Epicraft allows them to showcase and market their
unique products. Integrated with Stripe for secure transactions
and hosted on Heroku and Netlify, the platform ensures
reliability and accessibility. Epicraft emphasizes traditional
Indian art fused with modern technology, creating a platform
that sparks creativity, promotes India's cultural heritage, and
uplifts the handicraft and handloom industry. The
methodology involved a combination of agile and waterfall
approaches, emphasizing test-driven development and
collaboration. The technical overview highlights the MERN
stack's use, emphasizing React for the frontend, Node.js for
the backend, and MongoDB for the database. The
implementation phase focused on user-friendly frontend
design, efficient backend management, and seamless API
communication. The successful completion of Epicraft
demonstrates its proficiency in developing high-quality e-
commerce solutions. Future work may involve social media
integration, machine learning algorithms, third-party logistics
collaboration, and the implementation of a mobile app,
showcasing the platform's potential for ongoing success. [1]
The paper "E-Commerce Website for Artisans" explores
the transformative impact of e-commerce on the artisan
industry, specifically focusing on the development of an
eCommerce website using the MERN stack. The MERN
stack, comprising MongoDB, Express, React, and Node, is
employed to create a fully functional platform with distinct
views for users, sellers, and administrators, integrated with a
secure payment gateway. Addressing challenges faced by
artisans in online sales due to technical constraints, the paper
emphasizes the need for a user-friendly, common platform for
artisans to market and sell their high-quality handicrafts and
goods. [2]
The significance of the project lies in connecting artisans
with customers through a direct market link, promoting
economic growth in the handicraft sector. The MERN stack's
advantages, including full-stack JavaScript, fast development,
scalability, and robust community support, are highlighted.
The proposed eCommerce website features user
authentication, product management, search and filtering
capabilities, a secure shopping cart and checkout process,
order tracking, and a review and rating system. The system
architecture is outlined, with the backend utilizing NodeJS
and Express, MongoDB for the database, and ReactJS for the
front end. The project's importance is underscored by its
potential to boost economic growth through a seamless
connection between artisans and customers. [2]
The methodology involves a combination of agile and
waterfall approaches, emphasizing test-driven development,
collaboration, and delivering a high-quality eCommerce
solution. The technical overview emphasizes the MERN
stack's power, with React facilitating reusable UI components
and MongoDB providing flexibility for data storage. The
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ISSN No:-2456-2165
paper concludes by stating that building an eCommerce
website for artisans using the MERN stack offers a scalable,
efficient, and high-quality platform, benefiting both artisans
and customers. [2]
The paper "E-Commerce Web Application for Local
Artisans" addresses the challenges faced by local artisans,
especially during the COVID-19 pandemic, and presents the
development of an e-commerce platform to connect small
businesses with larger audiences. The motivation behind the
project is the lack of platforms dedicated to handmade
products, creating a demand for a specialized platform. The
developed e-commerce platform enables customers to directly
purchase handmade goods or services from local artisans,
fostering a direct connection and aiding in the economic
growth of small businesses. [3]
The objective of the project is to promote the Indian
handicraft industry globally, providing a common platform for
artisans to make, market, and sell high-quality handicrafts and
goods. The methodology involves creating a seamless user
experience, secure payments, and enhanced connectivity,
using the MVC architectural pattern. The system is divided
into two sections for consumers and sellers, facilitating
product browsing, secure payments, order placement, and
reviews. Verified and registered businesses gain access to the
seller's section. [3]
The software implementation utilizes the MERN stack,
incorporating MongoDB, Express, React, and Node. React.js
is employed for the flexible and high-performance front end,
while MongoDB serves as the document-oriented database.
Node.js and Express are used for building the REST API,
ensuring the flow of data. The payment gateway is
implemented securely using Razor Pay checkout, and user
authentication is achieved through JWT tokens. [3]
The conclusion emphasizes the success of the project in
promoting the Indian handicraft industry and establishing a
direct connection between artisans and customers. The paper
also outlines future scope, including the addition of features
such as wishlists, subscriptions, and notifications, and the
expansion of product categories like home furnishings. The
platform is seen as a user-friendly and efficient solution that
benefits both customers and artisans, contributing to the
sustained growth of traditional crafts. [3]
The paper on "E-commerce Application using MERN
Stack" delves into the foundational components of the MERN
stack, emphasizing JavaScript's role in enabling both client-
side and server-side development. It explores Node.js for
efficient handling of connections, Express.js for robust web
and mobile development, MongoDB as a leading NoSQL
database, and ReactJS for building user interfaces. The
MERN stack concept is introduced as a comprehensive open-
source solution for web development, and a case study on the
Funko Pop E-commerce Web Application illustrates its
practical implementation. The application features user
authentication, product search, shopping cart functionality,
and a secure payment gateway through Braintree. The paper
concludes by acknowledging areas for improvement, such as
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Volume 8, Issue 12, December – 2023 International Journal of Innovative Science and Research Technology
optimizing the product search algorithm and enhancing online
chat functionality, while highlighting the achievements in
providing a platform for small stores and user-friendly
management interfaces for both customers and administrators.
[4]
The "E-Commerce Website Using MERN Stack" paper
discusses the growing significance of e-commerce in our
current generation, emphasizing the convenience it offers with
the widespread access to the internet. The project employs the
MERN Stack, a powerful aggregate of MongoDB, explicit.js,
ReactJS, and NodeJS, for developing a completely useful e-
trade web software. The paper outlines the one-of-a-kind sorts
of e-commerce models, consisting of B2B, B2C, C2C, B2A,
and C2A, highlighting the numerous interactions facilitated by
using online structures. The method phase presents a detailed
overview of the MERN Stack additives, inclusive of
MongoDB as a NoSQL database, express.js for server-aspect
improvement, ReactJS for building person interfaces, and
NodeJS for server runtime. The blessings of the MERN Stack
utility include its potential to operate globally, keep patron
time, easy renovation, an extensive variety of products,
accessibility, and particular advertising. The consequences
show off the hit development of an initial model of the e-
commerce software, replicating a web store with smooth
functionality. The realization underscores the power of e-trade
for consumers and businesses, positioning it as a need within
the modern generation. The MERN Stack's function in the
mission enables seamless shopping for and promoting
experiences, emphasizing consumer-pleasant features for both
dealers and customers. [5]
V. TECHNICAL OVERVIEW
Web improvement encompasses various aspects
including web layout, programming, and database
management, with the MERN (MongoDB, specific, React,
Node.js) stack standing out as a key participant in the advent
and deployment of complete-stack net packages.
Fig. 1. Three layers of the MERN stack [5]
A. MongoDB - The Dynamic Database:
MongoDB, a non-relational and schema-less database,
bureaucracy is the spine of the MERN stack. Its file-oriented
shape, making use of key-price pairs akin to JSON items,
gives flexibility and velocity. Customers can interact with
MongoDB through the Mongo shell, offering a JavaScript
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ISSN No:-2456-2165
interface for operations like querying and updating
information.
B. Express - Streamlining Back-End Development:
Explicit, a Node.js framework, simplifies back-cease
code, selling performance and scalability. By presenting a
robust API and supporting various middleware, specifically
enhancing the development of net packages and APIs. Its
asynchronous and unmarried-threaded nature similarly
contributes to its efficiency.
Fig. 2. The architecture design of MongoDB [5]
C. React - Crafting Dynamic User Interfaces:
React, a JavaScript library, excels in building personal
interfaces, mainly for unmarried web pages and cell
programs. Leveraging a digital DOM for high performance,
JSX for simplified component-based UI improvement, and
helping the creation of reusable components, React makes the
development technique smoother.
D. Node.js - JavaScript on the Server-Side:
Node.js serves as the JavaScript runtime surroundings
for server-side execution, enabling builders to run code
outdoor the browser. With npm (Node package deal
manager), users benefit from getting admission to an
extensive repository of programs, enhancing the scalability
and functionality of their programs.
In essence, the collaborative integration of MongoDB,
explicit, React, and Node.js within the MERN stack
streamlines the improvement process, imparting a
comprehensive answer for current net improvement needs.
VI. CONCLUSION
The fulfillment tale of India's diverse agencies, pushed
by a professional workforce and entrepreneurial spirit,
specifically shines in sectors like handicrafts. As a main
exporter of homemade merchandise globally, India's
economic increase is intricately tied to the adaptability
showcased with the aid of the synergy of traditional
craftsmanship with modern advertising and marketing
channels. in this context, they take a look at exploring the
nuanced capacity of MERN stack systems for Indian
handicrafts, paving the manner for a modern internet utility.
Using seamlessly mixing technology with lifestyle, the
predicted platform targets to empower artisans, no longer
simply economically but also using digitally narrating their
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Volume 8, Issue 12, December – 2023 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
unique artistic tales. This convergence of conventional know-
how with present day technological answers signifies a
promising trajectory for the Indian handicraft enterprise,
contributing to its persevered increase on the global level.
The MERN stack, with its seamless integration and
advantages in net development, emerges as a compelling
preference in this narrative, providing a powerful, bendy, and
well-supported basis for the anticipated platform.

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