Ticket sales

Ticket sales for the Eras Tour were handled by various ticketing agencies around the world,
such as Ticketmaster, over several dates. Met with unprecedented, record-setting demand,
tickets at every venue sold out in hours.[41][42] Sales faced technical malfunctions in many
countries; bulk purchases of tickets by scalpers and bots were reported at numerous venues,
resulting in tickets being listed on resale platforms for exorbitant prices.[43][44] StubHub noted
that the Eras Tour ticket sales were "tracking to be the best-selling of any artist [they've]
seen".[45]

The first US leg was set to go on sale to the general public on November 18, 2022. Due to
Swift's multi-year partnership with Capital One, cardholders had presale access, which was set
to begin on November 15.[46] Fans registered for the Ticketmaster Verified Fan program from
November 1 through 9 to receive a presale code that granted exclusive access to the
TaylorSwiftTix Presale on November 15; those who purchased merchandise from Swift's
website received "boosts", and previous Lover Fest ticket holders also received preferred access
to the presale if they registered using the same Ticketmaster account.[47][48] Swift confirmed
ticket prices in advance, abandoning the "platinum ticket" model; they ranged from US$49 to
$449, while VIP packages ranged from $199 to $899.[6] According to Ticketmaster, the
TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans
who want to attend the show" by evading bots and scalpers.[49] It also noted that if demand from
the program "exceeds supply", it is possible that "verified fans may be selected at random to
participate in the presale."[50] It later reported that it received a record 3.5 million verified fan
registrations for the Eras Tour.[51] Ahead of the second leg's presale on August 11, Ticketmaster
estimated that 14 million users were vying for roughly 625,000 tickets.[52]

Ticketmaster handled the Canadian sales as well, using the Verified Fan program.[53] Members
of the Royal Bank of Canada's Avion Rewards program received exclusive access to a separate
presale.[54] An estimated 31 million people registered for the Toronto Verified Fan presale,
equal to over 77 percent of Canada's population.[55]