Fashion

Designers such as Roberto Cavalli, Zuhair Murad and Oscar de la Renta custom-made Swift's
outfits for the tour to complement each album's aesthetic.[118][119]

Swift's wardrobe at the Eras Tour was a subject of widespread media coverage.[120] Her
costumes and those of her accompanying dancers, as well as her microphones and guitars, paid
homage to her 10 albums.[119][121] They were inspired by previous performances, music videos,
and public appearances,[122][123] intended to align with the overarching themes and palette of the
era Swift referenced in an act, showcasing the various sonic and visual aesthetics she had
adopted in her career.[119][123] However, crystals were an unifying fashion choice; costumes of
every act were adorned with them.[124]

Attire and accessories were mostly custom-made by fashion houses Swift had worked with
before, such as Atelier Versace, Roberto Cavalli, Etro, Nicole + Felicia Couture, Zuhair Murad,
Elie Saab, Ashish, Alberta Ferretti, Jessica Jones, and Oscar de la Renta.[118][119][125] Swift wore
variations of some costumes at different shows, usually paired with Christian Louboutin
shoes.[125] Swift's black fedora from "22" was designed by Gladys Tamez.[126] Fausto Puglisi, a
designer for Roberto Cavalli, stated that he took an "artisanal approach to craftsmanship" while
customizing the outfits, claiming "everything must be eye-catching" when designing for
concerts.[119] He incorporated Swarovski crystals in the costumes Swift wore during the
Fearless, 1989, and Reputation acts, which required over 170 hours of meticulous "hand-
craftsmanship by skilled artisans" to make.[127] The sequined tulle ball gown that Murad
designed for the Speak Now act required "over 350 hours of atelier handwork". Ferretti used
chiffon and micro-beading for the Folklore era dresses, while the Midnights Oscar de la Renta
fringed bodysuit was hand-adorned with more than 5,300 beads and crystals.[124]

StyleCaster regarded the Eras Tour wardrobe as Swift's best fashion collection for a tour.[128]
The New York Times' chief fashion critic Vanessa Friedman considered the Eras Tour a fashion
show beyond merely live music and praised Swift's "fabulous" but purposeful wardrobe choices
for setting the bar high for future concerts by other artists.[120]