Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Is Mix of Art and Science

    Uploaded by

    Lina Jardaneh (Lina Jardaneh)
    9 views1 page
    Marketing is a mix of both art and science. The art of marketing allows directors to apply scientific rules and their experience to maximize results. Marketing science provides rules for marketers but also allows for creativity in dealing with issues not covered by the rules. Marketing is also a science that studies consumer behavior, segments consumers based on activities, and develops products to meet consumer needs and requirements profitably.

    Original Description:

    Original Title

    Marketing is Mix of Art and Science

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Marketing is a mix of both art and science. The art of marketing allows directors to apply scientific rules and their experience to maximize results. Marketing science provides rules for marketers but also allows for creativity in dealing with issues not covered by the rules. Marketing is also a science that studies consumer behavior, segments consumers based on activities, and develops products to meet consumer needs and requirements profitably.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Marketing Is Mix of Art and Science

    Uploaded by

    Lina Jardaneh (Lina Jardaneh)
    Marketing is a mix of both art and science. The art of marketing allows directors to apply scientific rules and their experience to maximize results. Marketing science provides rules for marketers but also allows for creativity in dealing with issues not covered by the rules. Marketing is also a science that studies consumer behavior, segments consumers based on activities, and develops products to meet consumer needs and requirements profitably.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing is mix of art and science.

    Its art of the director using the science of management to get the best results, that
    Science gives the marketer what he should need by rules and art and allows him to apply those
    rules to maximum the extent of his competence, and experience in dealing with issues not
    covered by management science.
    Marketing is a science of interpret market process that is concerned of understanding consumer &
    studying there Behavioral and Attitudinal and dividing them to segment by analysis of their activities to
    develop ways to meet those consumers requirements and needs through the development of the products
    needed to achieving profitable

    You might also like