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8.

Controlling

 Importance of Controlling
1. Accomplishing organisational goals
2. Judging accuracy of standards
3. Making efficient use of resources
4. Improving employee motivation
5. Ensuring order and discipline
6. Facilitating coordination in action

 Limitations of Controlling
1. Difficulty in setting quantitative
2. Little control on external factors
3. Resistance from employees
4. Costly affair

 Controlling Process
1. Setting performance standards
2. Measurement of actual performance
3. Comparison of actual performance
with standards
4. Analysing Deviations
5. Taking corrective actions

 Techniques of Managerial Control

1. Traditional Techniques
 Personal observation
 Statistical reports
 Breakeven analysis
 Budgetary control
2. Morden Techniques
 Return on investment
 Ratio analysis
 Responsibility accounting
 Management Audit
 PERT & CPM
 Management information system

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