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GOLDEN EIGHT® "THE" signature of a great Poire Williams liqueur.

Armed with its know-how as a distiller and liquorist for almost 150 years, the Distillerie Massenez gives its Poire Williams
liqueur a great signature name, Golden Eight®, enhanced by blending its pear eaux-de-vie aged over eight years.

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GOLDEN EIGHT® AN ICONIC LIQUEUR

Created in 1870, the Distillerie Massenez has since perfected its first Poire Williams liqueur recipe. Unlike other bitter
orange or vegetable-based great French liqueurs, the Poire Williams liqueur still lacked a great name. With Golden Eight®,
Bernard Baud, Chairman of the Grandes Distilleries Peureux, owner of Massenez, aims to fill that void:

"Its name should clearly evoke the quality of the product. "Eight" is the age of the youngest Poire Williams eau-de-vie
forming part of the blend and Golden Eight® characterizes its magnificent amber color with hints of gold".

Made up of a blend of exceptional 8-year-old and older Poire Williams eaux-de-vie, Golden Eight® enhances the purity of
the fruit. To equip it with a gourmet personality, the Master Liquorists of the Distillerie Massenez have completed this
outstanding blend with a vanilla note and a touch of real caramel, obtained from melted sugar and some closely guarded
aromatic secrets.

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GOLDEN EIGHT® THE ESSENCE OF THE KNOW-HOW AT DISTILLERIE MASSENEZ

In a single bottle, this new flagship product brings together all of the know-how of this venerable house. That of its Master
Distillers who have created the Poire Williams eaux-de-vie that form the basis of the recipe.

Out of all the Poire Williams eaux-de-vie aged for at least 8 years, they have carefully selected the most extraordinary ones
to ensure a blend conveying roundness, fruitiness and floral scents.

It is also that of the Master Liquorists, with the experience of a house with almost 150 years of history, who have managed
to enhance this blend to transform it into a liqueur of infinite indulgence, while giving it a balance of remarkable freshness.

Without the perfect mastery of each of these skills, Golden Eight® could never have been achieved.

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"THE DESIGN OF OUR DECANTER IS UNIQUE"

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GOLDEN EIGHT® THE BOTTLE

We needed a bottle worthy of holding this exceptional liqueur. Belonging to the Distillerie Massenez since the 1960s, this
magnificent decanter in the shape of a pear has been revived to serve as the vial for this new elixir.

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TASTING RITUAL "JUST CHILLED OR ON THE ROCKS"

A genuine liqueur at 25% vol., Golden Eight® must follow a tasting ritual in order to reveal all the aromas and the
complexity. It is not to be consumed at room temperature, but rather on ice or chilled in a whiskey glass with the ideal
shape to emit the irresistible scent.
TASTING NOTES

TASTING GOLDEN EIGHT® IS AN INVITATION TO INDULGE.

Its first nose expresses the purity of the fruit with richness and power. The Poire Williams unfolds into a fine maturity,
almost candied. It is accompanied by the vanilla and caramel notes transporting you to a highly gourmet, pâtissier register
in which aromas of marzipan are mixed on a sour background, maintaining great freshness overall.

In the mouth, Golden Eight® fills your palate with a fine, succulent substance with the intense flavors of Poire Williams.

The roundness comes through in all of its splendor with vanilla and caramel tones in a perfect balance and an incredibly
long finish that makes this liqueur a real indulgence.

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GOLDEN EIGHT® IN COCKTAILS

Due to its incredible indulgence, Golden Eight® can restyle the classics of mixology.

SUNRISE: Place ice in a glass, then pour in: 50 ml of Golden Eight® and 80 ml of orange juice. Garnish with a slice of orange.

PEARPOLITAN: Crush 1 cube of lime (optional) in a shaker, add ice, then pour in: 30 ml of Golden Eight®, 80 ml of cranberry
juice and 20 ml of vodka. Shake and serve cold.

SPRING TONIC: Place ice in a glass, then pour in: 50 ml of Golden Eight® and fill up with tonic. Decorate with a basil leaf and
a slice of lemon.

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THE DISTILLERIE MASSENEZ, TIME-HONORED KNOW-HOW AT THE SERVICE OF INNOVATION

Created in 1870 by Jean-Baptiste Massenez, then a "vintage distiller" in the Villé valley in Urbeis, Alsace, the Distillerie
Massenez has developed its reputation since the start of the 20th century with the creation of a wild raspberry eau-de-vie
that made it famous even with the Swedish Royal Court.

In 2010, Bernard Baud, Chairman of the Grandes Distilleries Peureux, situated in Fougerolles at the foot of the Vosges in
eastern France and famous for their Griottines®, bought the Distillerie Massenez with the profound conviction that the
know-how must be capable of amazing things. With a revolution in 2016, Massenez launched a range of plant and
vegetable-based liqueurs and eaux-de-vie aimed at bartenders and chefs: Garden Party®.

A global first, and a remarkable achievement in terms of the low levels of natural sugar in these products and therefore the
difficulty in transforming them into alcohol. With Golden Eight®, the Distillerie Massenez continues along this audacious
path by offering the market an exceptional Poire Williams liqueur under a great signature name.

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PRACTICAL INFORMATION

Available in two volumes — 700 ml and 200 ml — this decanter perfects the personality of this Poire Williams liqueur: an
exceptional product in a unique bottle.

The 200 ml Baby Golden Eight® is the ideal format in which to discover and allow others to discover this incredible liqueur.
The 700 ml format will be the point of reference for "addicted" connoisseurs. Golden Eight® is also available in a 100 ml
flask, the ultimate travel format. Finally, for two years now, the 30 ml sample bottle has been available on Air France flights:
"Golden Eight® is in the air".

700 ml decanter €26.80 or €29.80 with case

Baby Golden Eight® €14.10 or €15.60 with case

200 ml flask €12.70, 100 ml €10.15

Sample bottle €2.10

Golden Eight® is available at your liquor merchant and in the online store www.massenez.com

The 700 ml decanter / Baby Golden Eight® decanter / Golden Eight® flask / Sample bottle on board Air France

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GOLDEN EIGHT® PRIZE LIST

GOLDEN EIGHT® ALREADY GIVEN AWARDS ACROSS THE GLOBE

Launched in 2016 in North America and Asia, Golden Eight® has already been honored and awarded with numerous
decorations.

PRESS OFFICE: PR SHORTCUT

Catherine Bienvenu: c.bienvenu@shortcut.fr - 01 53 58 99 50 Aymeric Anselin: a.anselin@shortcut.fr - 01 53 58 99 51

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