the management of the sales force consists of the following: first compensating their salesforce second

motivating the salesforce, third morale building seeds. Performance appraisal of Salesforce and training
of Salesforce.

compensating the Salesforce., A compensation plan should constantly stimulate the salesman to put in
their best efforts, quantitatively and qualitatively, to achieve the desired and planned levels of sales.
Compensation must be fair to the management and the salesman.

Motivating the Salesforce,, motivation is a key aspect for management of the Salesforce. I don't fault.
International package consisting of financial and non-financial factors. The entire ,Hierarchy of needs of
Salesman can be taken care of.

Morale Building. Good more than leads to good motivation and good performance. In fact, morale and
motivation go hand in hand in any field of Sales situation.it is the responsibility of sales management to
build up the morale on the Salesforce and maintains it at a high level.

Sales supervision,, Effective sales will Increase sales. Profit. Improve the morale,motivation of
salesman , And reduce their wasteful turnovers. Salaried salesman have to be supervised More than
those who work on Commission.

Performance appraisal of Salesforce., The foundation of any performance appraisal system is the belief
that human beings have immense capacity for growth. Performance and development. Direction and
climate for performance. They will respond creatively and positively. Equally to performance appraisal of
salesman

Training of sales force, The essence of all training is the belief the performance of people can be
improved through training full stop. the same basic approach should govern feels training as well.